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The Mobile Marketing Revolution

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The Mobile Marketing Revolution

  1. 1. Welcome to the Revolution By Jamie Turner Founder, 60SecondMarketer.com Co-Author, How to Make Money with Social Media and Go Mobile
  2. 2. Jamie Turner
  3. 3. Jamie Turner
  4. 4. Jamie Turner
  5. 5. Agenda Agenda Item Time Allotment • Key Facts 1 minute • HowConsumers 1 minute Connect Digitally •3Fundamentals of 1 minute Human Behavior •6Predictions for 1 minute Healthcare • Applauseand 26 minutes Standing Ovation
  6. 6. Mobile Marketing Facts and Figures Download at 60SecondMarketer.com/blog
  7. 7. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) Download at 60SecondMarketer.com/blog
  8. 8. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) • 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley) Download at 60SecondMarketer.com/blog
  9. 9. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) • 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley) • The iPhone grew at 10x the rate of AOL. The iPad grew at 3x the rate of the iPhone (which would be 30x the rate of AOL) (Source: 60 Second Marketer) Download at 60SecondMarketer.com/blog
  10. 10. How We Use Digital to Connect, Communicate and Congregate Inspired by Mary Meeker, Kleiner Perkins Caufield Byers and Jeanne Hopkins, SmartBear
  11. 11. We Used to Take Pictures This Way...
  12. 12. Now, We Take Pictures This Way....
  13. 13. We Used to Take Notes This Way...
  14. 14. Now, We Take Notes This Way....
  15. 15. We Used to Surf the Web This Way...
  16. 16. Now, We Surf the Web This Way...
  17. 17. We Used to Read Newspapers This Way...
  18. 18. Now, We Read Newspapers This Way....
  19. 19. We Used to Listen to Music This Way...
  20. 20. Now, We Listen to Music This Way....
  21. 21. We Used to Play Games This Way...
  22. 22. Now, We Play Games This Way....
  23. 23. We Used to Watch Video This Way...
  24. 24. Now, We Watch Video This Way....
  25. 25. We Used to Navigate This Way...
  26. 26. Now, We Navigate This Way....
  27. 27. We Used to Get Discounts This Way...
  28. 28. Now, We Get Discounts This Way....
  29. 29. We Used to Shop This Way...
  30. 30. Now, We Shop This Way....
  31. 31. We Use to Re-Fill Prescriptions This Way...
  32. 32. Now, We Re-Fill Prescriptions This Way....
  33. 33. 3 Fundamentals of Human Behavior
  34. 34. Fundamental #1 People connect with brands and organizations emotionally, then rationalize that connection with logic
  35. 35. Fundamental #2 Women have 25% more connections between the right hemisphere and the left hemisphere than men
  36. 36. Fundamental #2 Women have 25% more connections between the right hemisphere and the left hemisphere than men
  37. 37. Fundamental #2 Women have 25% more connections between the right hemisphere and the left hemisphere than men
  38. 38. Fundamental #3 There’s only one reason we connect digitally
  39. 39. 5 Digital Predictions
  40. 40. 1. QR Codes will Die. Google Goggles will Live.
  41. 41. 1. QR Codes will Die. Google Goggles will Live.
  42. 42. 1. QR Codes will Die. Google Goggles will Live.
  43. 43. 1. QR Codes will Die. Google Goggles will Live. Jamie’s Neanderthal Exhibit Photo
  44. 44. 1. QR Codes will Die. Google Goggles will Live. Jamie’s Neanderthal Exhibit Photo Jamie’s High School Yearbook Photo
  45. 45. 2. Augmented Reality will Go Mainstream
  46. 46. 2. Augmented Reality will Go Mainstream
  47. 47. 3. We’ll Begin Designing Mobile First Today Tomorrow
  48. 48. 4. Scientific Research will Go Mobile "For the first time, we are able to measure adolescents' electrodermal responses in the classroom where they are comfortable and can move freely, thanks to the Q Sensor's small, wire free form factor." -- Amanda Wild, Newcastle University
  49. 49. 5. Secure Data Storage Issue will be Resolved
  50. 50. 6. Appointments and Consultations will Go Mobile
  51. 51. Jamie Turner To Download: 60SecondMarketer.com/blog Google Searches: Jamie Turner 60 Second Marketer Follow me here: 60SecondMarketer.com/blog @AskJamieTurner Contact me: Jamie.Turner@60SecondMarketer.com 678-313-3472

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