I gave this presentation at the Lean Startup Meetup in Karlsruhe. Follow my blog for updates: http://jan-koenig.com/blog/ Or Twitter: https://twitter.com/einkoenig

1. Jan König Lean Startup Meetup Karlsruhe
@einkoenig 15.07.2013

2. source: O’Reilly

3. book content
additional stuff
group discussion?

4. Book Parts
1 Validation
2 Design
3 Product

5. What is UX?

6. User Experience

8. What is UX?

9. What is UX?

10. ? !
Validating
Hypotheses A?
B?
C?
A!
B!
C!
A
B
C
D?
✔X
X

11. ? !
Validating
Hypotheses
User Centered

12. ? !
Validating
Hypotheses
User Centered Agile
cross-functional
team

13. ? !
Validating
Hypotheses
User Centered Agile
Data Driven
%
A
B

14. ? !
Validating
Hypotheses
User Centered Agile
Data Driven Fast and Cheap
(sometimes)
%

15. ? !
Validating
Hypotheses
User Centered Agile
Data Driven Fast and Cheap
(sometimes)
Iterative
(always)
%

16. ? !
Validating
Hypotheses
User Centered Agile
Data Driven Fast and Cheap
(sometimes)
Iterative
(always)
% Thanks!
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17. Book Content
1 Validation
2 Design
3 Product
won’t be covered tonight

18. Validation1

19. Validate your idea
before you jump in and
start building your product.

20. Problem
Market
Solution
What needs to validated when?

21. What tools are available
for early validation?

22. ethnographic studies
coming
soon landing-page tests
prototype tests

25. The closer you can get to showing
people a real product, the more
accurately you can predict whether
people will use that product.

26. Design2

27. You should be designing
just enough to validate your
hypothesis.

28. Design Hacks

29. Design Patterns
get inspired

30. Design Patterns
get inspired
Where should a login-button be placed?

31. Design Patterns
get inspired

32. Design Patterns
get inspired

33. Rapid Prototyping

34. Rapid Prototyping

35. Interviews
Ideas
What I was doing at
Ideas

36. Interviews
Ideas
What I was doing at
Ideas

37. Thank you!