This presentation is from a webinar where Cloudinary Chief Product Officer, Nadav Soferman, presented the Cloudinary approach and solution for digital asset management.

1. Digital Asset
Management with
Cloudinary
The webinar will begin in a few minutes.

2. Digital Asset Management
with Cloudinary

3. AGENDA
Intro
Early days of Cloudinary
The need for visual storytelling
Asset management complexity
Next-gen DAM
Cloudinary DAM Solution
Demo
Roadmap
Q&A
01
02
03
04
05
06
07
08
09

4. Add Nadav
Headshot Gif
Nadav
Nadav Soferman is a co-founder and
the Chief Product Officer at Cloudinary.
A cloud expert, Nadav has worked at a
number of Internet startups over the
past 20 years, developing web and
mobile software, and managing both
product and development teams.

5. Reimagining
DAM

6. How it all began...

7. 2012
Image manipulation
focused
Developer oriented

8. 2012
Initial image browsing
Basic asset management

9. 2013
First Media Library
Better asset management
Used by thousands of
customers

10. Why DAM matters

11. Evolution of the Visual Web

12. Consistent Experience
Across all channels & devices
Personalized Experience
To suit their needs
Optimized Experience
That loads in under 3 secs
Users Have High Expectations
THE WAY PEOPLE
CONSUME CONTENT
HAS CHANGED
FOR GOOD

13. The Importance of Consumer Experience
of customers pay more for a better experience.
88%
52%
86%
of customers are unlikely to return after an unpleasant website
experience.
of users rarely engage if provided a bad mobile experience.

14. More Than Just A Developer Challenge
CREATIVE TEAMS MARKETING TEAMS DEVELOPMENT TEAMS

15. EXPERIENCE
Smartphones
Wearables
Print
Tablets
Desktops
More Assets, More Touchpoints, More Challenges
CONTRIBUTORS ASSETS
Others
Marketers
Designers
Creative
Content Editors
Agencies
Documents
.eps
GIFs
Rich Media
Videos
.pdf
Laptop

16. Traditional Digital Asset Management Approach
Share &
Collaborate
Upload &
Store
Search &
Browse
Manage &
Organize

17. Reimagining DAM
Share &
Collaborate
Upload &
Store
Search &
Browse
Manage &
Organize
Manipulate
& Optimize
Deliver
dddfsdsAPI

18. An end-to-end digital asset management solution that enables
creative, marketing and development teams to maximize the
value of assets, streamline asset workflows and optimize
end-user experiences across all touchpoints.
The
Next-Gen
DAM

19. The Cloudinary Approach
Accelerates time to
market via a seamless
asset lifecycle
Brings together creative,
marketing and
development teams on a
single cloud platform
Robust APIs and
webhooks make it easy
to integrate with
applications
END-TO-END SOLUTION ORGANIZATION-WIDE DAM EASY TO INTEGRATE & EXTEND

20. The Cloudinary Solution

21. The Cloudinary Solution
New Media Library
Modern & responsive UI
Interactive media navigation
Bulk actions (multi-select)
Folder management
Media preview panel
In-place metadata editing
Interactive moderation

22. The Cloudinary Solution
Upload Experience
Media asset upload
Upload in the background
Tag assets on upload
Import from cloud drive
Social network integration
Variety of asset types

23. The Cloudinary Solution
Advanced Search
Media search engine
Visual discovery of assets
Search by any combination of:
Media properties, tags & metadata,
workflow events, semantic analysis
AI-powered search
Search API and interactive UI
Query expression language 'tags=kitten uploaded_at < 1d bytes > 1mb
width:[200 TO 1028] height:[100 TO 968] +aspect_ratio:"16:9"'

24. The Cloudinary Solution
Asset Drill-Down
Individual asset review
Large preview pane
Asset management actions
Custom metadata editing
Live presets preview

25. The Cloudinary Solution
Asset Analysis
Image analysis layers
Automatic media tagging
Predominant color analysis
Analysis of detected faces
and celebrities
OCR-based text extraction
Adjust area of interest

26. The Cloudinary Solution
Media Library Widget
Complete DAM experience
within any CMS or web app
Single & multiple asset selection
Dynamic manipulation of
selected images
One-liner JavaScript integration
Integration-ready for any CMS
platform
Multi-user SSO or login prompt

28. The DAM Roadmap

29. The Cloudinary DAM Roadmap
Folder Permissions
Controlled access to assets
Asset permissions and roles:
Manager, Editor, Contributor, Viewer
Sharing within organization
Sharing by user groups

30. The Cloudinary DAM Roadmap
Interactive Editing
Online image editing:
Interactive cropping
Image & video resizing
Rotate and flip
Color balance and filters
Format conversion
Match design requirements
Preview impact on media
presets

31. The Cloudinary DAM Roadmap
Collaboration
Collaborative asset
management
Share with external users
Time-limited asset access
Reviewer comments
Image and video publishing
Generate embedded code

32. The Cloudinary DAM Roadmap
Lifecycle & Workflows
Asset lifecycle management
Extensible API-based platform
Event notification mechanism
Serverless functions ready:
Lambda, Auth0 Extend, and
more
Integration with workflow
solutions

33. The Cloudinary DAM Roadmap
Collections
Dynamic virtual folders
disassociated from delivery
URLs
Editing collection's assets
Browse and search collections
Share & manage permissions

34. The Cloudinary DAM Roadmap
And many more...

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Thank you!