http://aam-us.org/resources/online-programs/past-program-archive/award-winning-interpretive-installations-multimedia-and-interactive-kiosks Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks Wednesday, Nov. 13 2–3:30 p.m. (ET) Part of a four-part series showcasing winners from the 2013 Muse Awards Explore current technology trends and exemplary practices in award-winning interpretive installations, multimedia, and interactive kiosks as we highlight the processes, successes, challenges and audience impact of 2013 Muse Awards projects selected by the Media and Technology Professional Network (M&T). Participants will engage with technologists, education/interpretation specialists and other expert practitioners in a series of brief presentations as we examine technology and new media projects that utilize existing data and resources to transform content and offer immersive, interactive, visitor-friendly experiences and views of information. Projects include: Chinese Scroll interactive kiosk, Nelson-Atkins Museum of Art Gallery One interpretive interactive installation, Cleveland Museum of Art Wearing Many Hats interactive installation, Peabody Essex Museum Shop Life multimedia installation, The Tenement Museum How Will I Benefit? By participating in this program, attendees will be better able to: Examine technology and new media projects that utilize existing data and resources Transform content and offer immersive, interactive, visitor-friendly experiences and views of information Who Should Attend Technologists, education/interpretation specialists, visitor service/experience specialists, and other practitioners with an interest in technology and new media projects. Presenters Jane Alexander, director of information management and technology services, Cleveland Museum of Art Emily Black Fry, interpretive planner, Nelson-Atkins Museum of Art, Kansas City, MO Jim Olson, director of integrated media, Peabody Essex Museum, Salem, MA Annie Polland, vice-president of education, The Tenement Museum, New York, NY Moderators Nina O’Neil, curatorial assistant, department of French paintings, National Gallery of Art, Washington, DC (M&T board member) Greg Stevens, assistant director, professional development, American Alliance of Museums, Washington, DC Adam La Faci, senior producer, LearningTimes, New York, NY

1. The Intersection of Art & User Experience
The Cleveland Museum of Art:
Gallery One and ArtLens

6. I hear and I forget.

7. I hear and I forget.
I see and I remember.

8. I hear and I forget.
I see and I remember.
I do and I understand.

10. Gallery One Overview
Use technology to help visitors see and
understand art in new ways
Technology is not the art – technology
showcases the art

14. 4x3 MicroTile Wall with Interactivity Kit that
connects shapes with real art
Line and Shape

18. 18

21. SLIDE TITLE
Slide Subtitle
21

22. 22

32. What do visitors think about Gallery
One and ArtLens?
How does Gallery One and ArtLens
affect the museum visit experience?
What do visitors think about Gallery
One and ArtLens?
How does Gallery One and ArtLens
affect the museum visit experience?

33. 40’x5’ interactive video wall making it possible
to explore the art in the museum
Collections Wall

34. Design Rules and Process
Sustainable :
easily maintained parts on site 45 minute repair window
Established Technologies
Alternate content during software failure condition

35. Design Rules and Process
Started concept meetings in Fall of 2010
Multiple iterations of technologies
Issue RFP and hired Media Developer December 2010

36. Art Video Test

37. Design Coordination

38. Interactivity Kit Integration
Collections Wall required custom middleware to create
dead zone to prevent false touches over driving the bus
Line and Shape required middleware to translate multi-
touch data to OSX
Interactivity Kit broke a Design Rule but we thought the
upside was worth the risk

39. Development and Testing

40. Development Testing

41. Field Installation

42. Field Installation

43. Field Installation

44. Final Product

45. 45

46. 46

47. 47

75. Evaluating Digital Technologies

76. Research Questions
• What do visitors think about Gallery One and
ArtLens?
• How does Gallery One and ArtLens affect the
museum visit experience?

77. Process
Literature review conducted
Iterative process throughout the planning and development
User testing (usability, content, tone)
Audience panels
Ultimately realized we had many different needs that
required different approaches

78. Mixed Methods Approach
Usability tests of all interactives
30 tests per lens, Collection Wall, and ArtLens
Observations
Timing and tracking maps recorded for 200 visitors
Skype conversations with off-site users of ArtLens

79. Mixed Methods Approach
Comprehensive in-depth analysis/Pre- and post-visit interviews
Range of topics explored/Visit videotaped with flip cameras
Usually about 2 hours of video was recorded per visit
Phone interviews completed 2-3 months later
Testing re-use, memory, perception changes, etc.

80. Mixed Methods Approach
User data from Lens stations/ArtLens tracked via Google Analytics
More difficult to track the Lenses than ArtLens
Very valuable counterpoint to qualitative data

81. Research in Action
• Visitor wayfinding concerns

82. Research in Action
• App labels on walls

83. Research in Action
Off-site versus on-site needs
On-site has the benefit of the actual space
Off-site users looking for additional contextual information

84. Strengths and Challenges
Significant amount of deep, nuanced data
Learning more than just the impact of technologies, but a
comprehensive look at the entire experience
Data tracking and management can be difficult
Analysis of overall project and preparing reports for a diverse
array of internal teams with different priorities

85. How did the
Cleveland Museum of Art
pull this off?

86. Convergence
Technology Art

87. 8
7
RESTRUCTURE
Collaborative & Unified

88. We share a common goal:
Attract, entertain, educate and engage
more visitors.

89. Essentials for Success
Concept Design Technology
AV integrator goes here

90. Open Architecture

92. The Wall

93. ArtLens

94. Lenses

95. Wayfinding

96. iPad

97. TIMELINE
Adaptable and Responsive

99. Committed and Passionate
THE PEOPLE

100. Design through Collaboration
CMA’s Technology, Education and Design Departments
+
Local Projects - media design
Gallagher and Associates (exhibit design)
Zenith Systems (AV Integration)
Piction (CMS/DAM development)
Earprint Productions (app content development)
Navizon (way-finding).
Through this new collaborative development
methodology, the Cleveland Museum of Art is leading the
way not only in the robust blend of art and technology
thoughout the gallery experience but in museum practice
itself.

101. When everyone can create the museum
they want,
it becomes the museum for everyone.

103. THANK YOU
Jane Alexander
jalexander@clevelandart.org
#janecalexander