An outline of how to pitch for event sponsorship. What to include in event sponsorship.

1. HOW TO PITCH
For Event Sponsorship

2. Put
Yourself
in Their
Shoes
• About your business
• What is the event about
• Who will attend
(how many will attend and the
demographics)
• What are the key dates
(include cut off dates they need to
know about)
They do not know anything about your business.
Outline the following (both on the phone and in your
document).
Include:

3. Photos Speak a
Thousand Words.
Include them into your
document or provide a link
to past events.

4. Show them what others are
saying about your event.
Include from influential
people.
Testimoni
als
are
Important

5. Sponsorship Types
Outline the various sponsorship types available
and clearly highlight which one you want from them.

6. Is the sponsorship
exclusive? Make them
feel like a VIP and
outline the details.
Exclusi
vity

7. Show them where they can
register
any of their special
guests if this is
relevant.
Special
Guests

8. What is in it
for them? Detail
the benefits.
Benefi
ts

9. Target
ing
Create a target list
of the types of
businesses you would
like to work with.
Undertake some
research about them
and contact the most
appropriate person by
asking for them on the
phone.

10. Add fun-
ness!
Include a fun
photo of your
team,
– make it a
little more
personal.

11. Make your document available
online and in a downloadable
format.
Clearly include all contact
details, social media
handles and usernames.
This should be a short
concise document that should
be sent to your contact.
Documents
Available
&
Downloadab
le