#NewcastleScaleupSummit Skyscanner Growth

2. First, me (and us)

3. 4.5 years at Skyscanner
Background in Computer
Science & Product
Transitioned from
product to growth at the
same time as our
business
@skyscannergrwth @janetbalneaves

5. 70m app downloads
60m unique monthly visitors
Tech company first & foremost: 50% Software Engineers
@skyscannergrwth @janetbalneaves

6. @skyscannergrwth @janetbalneaves

7. Growing our family

8. @skyscannergrwth @janetbalneaves
What Worked for us Yesterday,
Is Painful Today,
Will be Broken Tomorrow.
@richardlennox - Skyscanner

9. Life before
Growth
Conventional
Wisdom is King
@skyscannergrwth @janetbalneaves

10. Product Engineering Marketing
Functional Siloes Across Teams
@skyscannergrwth @janetbalneaves

11. Marketing
activity was
slow and
laborious
@skyscannergrwth @janetbalneaves

12. Big bang in nature
@skyscannergrwth @janetbalneaves

13. @skyscannergrwth @janetbalneaves

16. 1. People & Culture
@skyscannergrwth @janetbalneaves

17. Highly Aligned & Autonomous Teams
https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/@skyscannergrwth @janetbalneaves

18. https://medium.com/@Skyscanner/the-culture-of-growth-squads-in-skyscanner-26653e3590c4#.sdryrwowi

19. Organized
to
central & regional
growth tribes
Central
GrowthTribe
EMEA Regional
GrowthTribe
AMER Regional
GrowthTribe
APAC Regional
GrowthTribe
https://medium.com/@Skyscanner/our-tribes-central-growth-and-regional-growth-9a28c41532f1#.ri13oz319@skyscannergrwth @janetbalneaves

20. Roles within Growth Teams
Product Manager
Experiment
Roadmap
Engineer
Implementation of
features & products
Marketer
Own acquisition of
channel
Analyst
Draw insights from data
Designer
Creative or user
experience design and
implementation
@skyscannergrwth @janetbalneaves

21. Open and Transparent

25. Competency Framework

26. Growth
Mindset is as
important as
growth
hacking.
@skyscannergrwth @ janetbalneaves

27. Culture eats strategy
for breakfast. - Peter Drucker
@skyscannergrwth @janetbalneaves

28. 2. Lean startup principles
@skyscannergrwth @janetbalneaves

29. Lean Start-up Principles
https://medium.com/@Skyscanner/getting-growth-facilitation-on-point-guide-f4fafb74dac8#.xz9sn5o88

31. 3. Agile marketing
https://medium.com/@Skyscanner/developing-a-lean-and-agile-marketing-process-d1822be47671#.pfbmwmrsf@skyscannergrwth @janetbalneaves

32. Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
http://agilemanifesto.org/
Manifesto for agile software development
@skyscannergrwth @janetbalneaves

33. Validated learning over opinions and conventions
Customer focused collaboration over silos and hierarchy
Adaptive and iterative campaigns over Big-Bang campaigns
The process of customer discovery over static prediction
Flexible vs. rigid planning
Responding to change over following a plan
Many small experiments over a few large bets
http://agilemarketingmanifesto.org/
Agile marketing manifesto
@skyscannergrwth @janetbalneaves

34. Life in Growth
@skyscannergrwth @janetbalneaves

35. What’s the impact?
@skyscannergrwth @janetbalneaves

36. Plenty of graphs like this
@skyscannergrwth @mrdouglascook

38. •This Won’t Work for you

39. @SkyscannerGrwth
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