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SheSummits16: Experimentation and Making
- 2. SHESAYS DENVER PRESENTING SPONSOR SHESUMMITS CONFERENCE SPONSORS SHESAYS DENVER SPONSORS
- 3. INSPIRATION
- 4. INSPIRATION #SHESUMMITS16 ERIN JACOBSON Designer, Tres Birds Workshop MARY BETH MONTGOMERY Creative Director, Formerly at Virgin Pulse MELANIE TAYLOR VP Content Strategy, Inspirato
- 5. Designer, Tres Birds Workshop Erin JACOBSON
- 7. Design Prompt: “Design a museum focused on Oregon ecology.”
- 18. You can try your hardest to capture the feeling of being of there – but no photo will ever compare to actually being on a summit or being ona trail. “
- 21. Lisa Congdon STOP THINKING, START DRAWING
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- 44. 1 CREATIVE BRIEF MY PROCESS: NAMING 2 SEED WORDS 3 APPLY INSPIRATION • Never skip! • Gets all aligned • Blueprint for the brand • Listen! • Common themes emerge • Create list • Be systematic • Mine the internet • Don’t fall in love!
- 45. What are the qualities of a great brand name? • Suggestive • Meaningful • Evokes imagery • Has legs • Emotional • Broad enough • Interesting • Easy to say • Relevant
- 46. VICE PRESIDENT CONTENT STRATEGY, INSPIRATO Melanie TAYLOR
- 51. #SheSummits16 @melaniegt YOU LOOK FUNNY WITH YOUR HEAD LIKE THAT
- 52. #SheSummits16 @melaniegt Just as people with different backgrounds solve problems better
- 53. #SheSummits16 @melaniegt You can become inspired by stepping outside your everyday world.
- 54. #SheSummits16 @melaniegt Or even by looking closer inside your world.
- 56. QUESTIONS
- 57. EXPERIMENTATION
- 58. SheSummits: Experimentation A few truths and a dare
- 59. EXPERIMENTATION #SHESUMMITS16 MORLEY MCBRIDE Founder, More Creative By Design MEREDITH OLSEN Program Manager, smith & beta
- 60. A talent development and education company focused on helping employees get smarter in the digital economy. DIGITAL and WAYS OF WORKING #SHESUMMITS16
- 62. WE ASK PEOPLE TO GET EXPERIMENTAL #SHESUMMITS16
- 63. Employees Don’t Experiment 65% of survey respondents say that experimentation is the most important quality for the agency to improve upon #SHESUMMITS16
- 64. Carol S. Dweck, Ph.D.
- 65. So, we are here today to encourage you to get more experimental. Experimentation is much easier with the necessary mindsets in hand. #SHESUMMITS16
- 66. 4 TRUTHS + 1 DARE #SHESUMMITS16
- 67. Can you see the future? #SHESUMMITS16
- 68. An experiment is one of the few ways to gain knowledge you don’t already have #SHESUMMITS16
- 69. TRUTH #1: You must embrace the unknown. Uncertainty is certain. #SHESUMMITS16
- 70. Experiment: to try or test, especially in order to discover or prove something #SHESUMMITS16
- 71. Experiment: to try or test, especially in order to discover or prove something #SHESUMMITS16
- 72. “The most successful entrepreneurs don’t begin with the best ideas — they discover them.” – Peter Sims
- 73. #SHESUMMITS16
- 74. TRUTH #2: You can (and should) start small. Constraints are your friend. #SHESUMMITS16
- 75. What you’ve got is all you need #SHESUMMITS16
- 77. STORY 2 - digital paper
- 79. #SHESUMMITS16
- 80. #SHESUMMITS16
- 81. “A prototype is worth a thousand meetings.” – An IDEO saying
- 82. Small experiments help us find “small wins” #SHESUMMITS16
- 83. And “small wins” help us make change happen #SHESUMMITS16
- 84. And “small wins” help us make change happen #SHESUMMITS16
- 85. STORY 3 - digital video
- 86. Before
- 87. #1
- 88. #2
- 89. #3
- 90. #4
- 91. #5
- 92. #6
- 93. Now
- 95. Tiny steps
- 96. Tiny steps
- 97. Tiny steps
- 98. Tiny steps
- 99. Tiny steps
- 100. Tiny steps
- 101. Tiny steps
- 102. Tiny steps
- 103. TRUTH #3: You must repeatedly learn. Failing is just a dirty word for learning. #SHESUMMITS16
- 104. “If I find ten thousand ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is just one more step forward.” –Thomas Edison
- 105. “If I find ten thousand ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is just one more step forward.” –Thomas Edison
- 108. Your cheat sheet for experimental learning:
- 109. TRUTH #4: You won’t know… if you don’t try. Inertia is a stubborn little bugger. #SHESUMMITS16
- 111. WE DARE YOU… to commit to try an experiment at your very next meeting #SHESUMMITS16
- 112. Activity: We are going to design an experiment to make your next meeting more… (Pick 1) efficientfocused inspiringcollaborative
- 113. Getting specific: If you were successful at that goal, what behaviors or outcomes would you want to see? (List 2) 1. 2.
- 114. Buddy up: Find a partner and share your goal and desired outcomes. (2 mins)
- 115. Brainstorm:* Brainstorm (in your pair) 3-5 ideas how you might experiment around your goal(s). *Constraints: Your ideas must require <1 hr, <$100, and <3 people Consider designing small experiments around the following elements:
- 116. Commit: Pick one idea to experiment and fill out your Dare card. What are you going to try? When? And with whom? What are you looking to learn?
- 117. Buddy up: Find a partner and share your plan for your next experiment. (2 mins)
- 118. Capture Learnings: Remember to capture learnings from your experiments!
- 119. TRUTHS #1: You must embrace the unknown. #2: You can (and should) start small. #3: You must repeatedly learn. #4: You won’t know…if you don’t try. DARE: Get to it! Don’t over think it. Try something new at your next meeting, capture your learnings, and build. #SHESUMMITS16
- 120. Thank you! Morley McBride, moemcbride@gmail.com www.morecreativebydesign.com Meredith Olsen, meredith@smithandbeta.com www.smithandbeta.com #SHESUMMITS16
- 122. MAKING
- 123. MAKING #SHESUMMITS16 JESSIE DIXON Chief Operating Officer AMY MAHER Vice President, Product SARA MILLER Senior Director, People & Culture
- 124. Making: Havenly Disrupting Interior Design
- 125. Our Story • Founded in 2013 by 2 sisters • Joined as COO and Co-founder in June 2014 • Raised $13 MM in venture funding to date • 40+ people + hundreds of designers on platform • Goal: To democratize interior design
- 126. How we work
- 127. We Match You With Your Perfect Designer We use an algorithmto assess your style, andmatch you with a few of our traineddesigners. You choose your favorite.
- 128. Who Works With You Online You get two ideas for your space, and revisions (and designer time) to get the perfect design.
- 129. You Buy With Us You buy whatever you like from your design all in one place, all online,at the best price possible.
- 130. We Believe that Everyone Deserves a Beautiful Home Disrupting the interior design market • Pricing • Workforce • Vendors • Product and technology • Culture #SHESUMMITS16
- 131. Pricing – “Less than a dress” • Traditional service – hourly + markup • $199 per room • $79 for a mini • Free Design Quickie through our App
- 132. Workforce Pairing Excess Supply with Increased Demand • Attracting highly skilled but under-utilized interior designers • 75% of our designers have degrees in the field • Tools for remote work • Benefits: • Flexible schedule • ”Real design work” • Outsource back-office tasks
- 133. Vendors & Product • The complete “home” marketplace • Retail, trade, wholesale • Stocked, Custom • Keep your existing pieces • Design service provides confidence in the purchase
- 134. Making Havenly Evolution of a disruptive product
- 135. • Help clients clearly articulate their needs • Foster a personal relationship • Facilitate collaboration between client and designer People Want This Service - Now What? #SHESUMMITS16
- 136. Version 1: Choose your own adventure - phone or online
- 137. People hated this…
- 138. Version 2: Show, Don’t Tell
- 140. They Love It!
- 141. Our Mission: Become a Client’s “Design BFF” • Fostering the personal relationship • Reduce anxiety of taking offline world online • Promote brand loyalty and repeat purchase behavior #SHESUMMITS16
- 142. Not Everyone is a Phone Call Person
- 143. She’s real, we promise!
- 145. Make Giving Feedback Delightful and Easy!
- 146. Hypothesis: Clients will give helpful, constructive feedback if we provide structured examples of “negative” feedback and make the process more visual Path Forward: Always Be Curious • Refine the hypothesis with analogs • Review data • Client + designer interviews • User testing • Iterate
- 147. Making Havenly Team & Culture
- 148. Founders Passionate Doers High Growth Sustained Growth Stages of Startup Teams #SHESUMMITS16
- 149. What is culture? • How we work • What we value • The way we interact • What gets recognized & rewarded • What will make us win
- 150. Teams are made. Culture is articulated.
- 151. Ask the current team • How do they describe the culture? • What makes you proud to be on this team? • What values & attributes do you encourage? Survey Leadership • What are your strengths ? • What drives you crazy? • What sets you apart? • What do you value about the people around you? • What has made you successful? Gather Stakeholders • Where does everything intersect? • Where is the company going? • What has made the company successful to this point? • What will you need to grow? • Who do you want to work with? • Food, and drinks! How?
- 152. Exhibit Gumption Over Perform Act Like an Owner Stay Playful At Havenly We…
- 154. COURAGE
- 155. COURAGE #SHESUMMITS16 ALE LARIU Former Executive Creative Director, Frog Design | Founder, SheSays Global
- 156. ALE INTRO HERE
- 157. Today we covered INSPIRATION EXPERIMENTATION MAKING #SHESUMMITS16
- 158. Courage INSPIRATION EXPERIMENTATION MAKING COURAGE #SHESUMMITS16
- 159. Courage INSPIRATION EXPERIMENTATION MAKING COURAGE An Opportunity? #SHESUMMITS16
- 160. Couragetodo what? change a habit? speak up? start a movement? to lead? #SHESUMMITS16
- 161. COURAGE AS A SIMPLE QUESTION What have you got to lose?
- 162. Acasestudy
- 163. Courage to change the statusquo #SHESUMMITS16
- 164. ALE INTRO HERE product/service creation FROM: product/service messaging TO: LBi Agency Republic McCann Erickson & others frog design Courage to changeyour career
- 165. Couragetodo what? change a habit? speak up? start a movement? to lead? #SHESUMMITS16
- 166. Courageto changevs courage to lead #SHESUMMITS16
- 167. Courage to lead
- 173. in your daily life this translates as (nothing screams leadership more than) Nothing screams leadership more than:
- 174. Empower your team - and allow for mistakes and controlled risks - progress vs perfection PRINCIPLE 1 #SHESUMMITS16
- 175. Listening and giving time PRINCIPLE 2 #SHESUMMITS16
- 176. Practice adaptive mentoring PRINCIPLE 3 #SHESUMMITS16
- 177. Courage to change
- 178. Grit PRINCIPLE 1
- 179. Be you PRINCIPLE 2
- 180. Have a vision PRINCIPLE 3
- 181. HERE’S MINE: redefine the way people connect and lead
- 182. What is yours?
- 183. What is yours?* * don’t worry I hadn’t figured out one I really liked until a year ago
- 184. WHERE TO START Building a creative vision is similar to building a brand platform
- 185. POSITIONING CORE BELIEF PROOF POINTS VALUES FUNCTIONAL BENEFIT EMOTIONAL BENEFIT WE EXIST TO
- 186. WHERE TO START Find a core belief
- 187. WHERE TO START Positioning: Define how you are different and what is unique about you
- 188. YOUR VISION What are you here to do in the world
- 189. WHY? It helps you build-up courage
- 190. ONE tangible thing that you can do today, to build up courage, is to create your vision
- 191. Let’s try!
- 192. Wrap-up
- 193. Thanks!
- 194. SHESAYS DENVER PRESENTING SPONSOR SHESUMMITS CONFERENCE SPONSORS SHESAYS DENVER SPONSORS