Concept development for online video communication

1. Software X is a video platform and
has video editor function embed.
It helps companies use video to
communicate internally and
externally.
Brief
Methodologies, research questions for project
Create/ Edit/ Share/ Manage/ Analyze
Describe Journey map in wireframe
Desktop/ Mobile

2. Contents
• Project timeline
• Deliverable.1
• Process
• Concept
• Deliverable.2
Research plan (ideal)
Methodologies, research questions
Wireframe

3. Project timeline

4. Project
timeline
Online
survey
Data
analysis
Interviews Literature
review
Defining
opportunities
Benchmark Concept
creation
Deliverable
Process
Design
brief
Research
plan
Wireframe

5. Developing a collaborative way to
work with project teams by utilizing
the share feature of software X.
Research plan

6. FGI
Literature review
Online surveyMobile based
cultural probes
Methodologies & Research questions
It is to understand the needs and
emotion of users while they’re using it.
(contextual sensitive)
It is good to use this method if some
working places are not easy to access
to conduct design ethnography.
But it gives fragmentary clues about
people’s lives and thoughts. Therefore
it needs to conduct with other
supplementary methods.
By reviewing the relevant literature
or articles about communication for
better collaboration across project
teams, I will become well-informed
about the state of the knowledge.
This will help me to define
framework of what is a good
communication like.
Moreover, this helps me to identify
an area that needs further research
It is to have more in-depth knowledge
about how users feel about certain
issues like sharing information through
the video communication and their
needs and emotion in more detailed
discussion way.
Design
ethnography
Research
It is to get holistic insight into how
people share information and the
communication cultures in project
teams by studying social interactions,
behaviours, beliefs, and perceptions
that occur within the teams.
It usually consists of observation,
participation, and interview.
Benchmark
It is to get statistical analysis. Especially
when there is a need to validate
information in a quantitative way.
It is to discover what is the best
performance is achieved. It will be
helpful to look at the platforms for
collaborative teamwork such as Slack,
Asema, etc. or the platforms for
sharing information mainly based on
video such as Youtube, Ted, etc. or the
video sharing platform such as Vimeo.
How to make video
communication more
collaborative for project
teams?
Data analysis of
existing data

7. FGI
Literature review
Online surveyMobile based
cultural probes
Methodologies & Research questions
It is to understand the needs and
emotion of users while they’re using it.
(contextual sensitive)
It is good to use this method if some
working places are not easy to access
to conduct design ethnography.
But it gives fragmentary clues about
people’s lives and thoughts. Therefore
it needs to conduct with other
supplementary methods.
By reviewing the relevant literature
or articles about communication for
better collaboration across project
teams, I will become well-informed
about the state of the knowledge.
This will help me to define
framework of what is a good
communication like.
Moreover, this helps me to identify
an area that needs further research
It is to have more in-depth knowledge
about how users feel about certain
issues like sharing information through
the video communication and their
needs and emotion in more detailed
discussion way.
Design
ethnography
Research
It is to get holistic insight into how
people share information and the
communication cultures in project
teams by studying social interactions,
behaviours, beliefs, and perceptions
that occur within the teams.
It usually consists of observation,
participation, and interview.
Benchmark
It is to get statistical analysis. Especially
when there is a need to validate
information in a quantitative way.
It is to discover what is the best
performance is achieved. It will be
helpful to look at the platforms for
collaborative teamwork such as Slack,
Asema, etc. or the platforms for
sharing information mainly based on
video such as Youtube, Ted, etc. or the
video sharing platform such as Vimeo.
How to make video
communication more
collaborative for project
teams?
Data analysis of
existing data
What could be the challenges for
project teams to share information
through video communication with
current software?
How other platforms achieve the
best performance in terms of
collaborative teamwork and a way
to share opinions through a video?
What is the effective and efficient
communication for better
collaboration in project teams?
How is the behivour patterns of
sharing information in project
teams and what is the social
interactions between them?
What are their needs
and feelings ?
What is missing?

8. However, this is the actual process
that I went through for 1 week to
create concept and wireframe.

9. My process
Data
analysis
Interview
Online
survey
Literature
review
Defining
opportunities
Benchmark
Concept
creation
Wireframe

10. Research for
background
information
Analysis of all information on
the web-site and customers
succeed with the video
I especially checked how the customers
succeed with the video to understand
what is the purpose of using Dream
Broker and what are the benefits they
can have.

11. Internal communication
• Instruction for new process or IT system,
actions in order to implement the strategy in
different department
• Training new employees
• Knowledge sharing (best practices, know-how)
• Reporting
External communication
• Marketing (sales meeting, using best reference)
• Customer instruction
• Engaging customer in developing process (showing
videos about their feelings, what they need)
• Cost saving (time to gather, resources)
• Efficiency (easy to deal with complexity of
information)
• Scalability (easy to reach out as many employees
as it can regardless of space, time, device, learning
pace)
• Better quality of communication, (face to face
feelings)
• Connected working culture (sense of belongings)
• Fun
• Professional
How to make people produce the video?
(Video strategy service)
Uncertainty of using video communication
(This can be proved by customer success story)
Purpose Benefit of video
communication
Challenge
Data analysis
• Create videos anywhere
• Edit videos in browser
• share work across devices
• manage find content quickly
• Analyze videos with statics
• Publish videos securely
• Planning
• Workshops
• Support
• Review
Features Video strategy
Create Video strategy

12. What other communication challenges
the video communication can be applied
to solve it?
Research
questions
What are the challenges to use video for
communication?
1 2

13. Interview &
Online survey
Working as compliance in a global
estate firm
Working as communicator
Worked as UX designer and
researcher
L
B
Y
Worked as a graphic designer
L
Working as a game designer
F
Worked as a marketing specialist
N
I O
O O
O O

14. Quotes from
Interviews
“I don’t want to take risk on contents
made by me.”
“Quality like sounds, video resolution
should be high to communicate
clearly .”
“I’m not comfortable to record myself
But I agree that video communication
can provide face to face feelings.”
"Editing efficiently and having
presets I can quickly re-use.”
“I need to re-check the text since I
sometimes can’t fully understand just
by looking at contracts review one
time.”
“I prefer to use video instantly like
snapchat; for example, commenting
on presentation slides.”
“To get a holistic view of why the
problem occurred, It is necessary to
track it. and it is important to gather
information from different
department about what has happened
at that time.”
Video follow-up function is needed
Create, Edit
Share
Share is the feature that users will
use most often.
Expectation on sharing feature is
more collaborative way to work in
project teams.

15. Edit
Share
Expectation on more collaborative way of share
feature for project teams.
A feature that users will use the most often is
share.
How to make video communication
more collaborative for project teams?
3
Research
questions
Why?

16. Literature
review
Effective
• Establishing common understanding.
• Feedback is crucial for common
understanding.
• Right messages should be delivered to
right person.
• Knowing who to contact for what
information for information gathering.
• Relationship development is clearly linked
to successful information gathering.
Efficiency
A minimum cost in terms of resources
expended such as time.
Trust
The key is allowing employees to take part
in communication and branding.
Transparency
Showing big picture and details
together.
Check lists for success
communication in an
organization
I used this as a frame to capture
opportunities

17. Defining
opportunities
Connect Workflow CommentWay to Share

18. Defining
opportunities
It is necessary to have a project channel to have team
members or stakeholders to share their videos and
opinions.
Video communication should be more efficient in dialogue
way because video communication for project should be
more quick and easy.
Different form of information should support clear
communication.
Dialogue
Project
channel
Different form
of info
Way to Share

19. It should allow users to build a new relationship with the
other team members who have been recommended to help
to solve an issue. It will make more effective communication
later.Relationship
development
Connect
It should enable users to tag people who are relevant to
the issue for quick exchange of information.
It needs to keep being synchronized with Sharepoint due to
company culture.
Issue
Other platform
It should provide information about who to contact for an
issue
Defining
opportunities

20. It is necessary to let users know the history of workflow.
History
Additional videos must follow up the contents of the
previous video.
Follow-up
Workflow
Defining
opportunities

21. Comment
It is required to leave comments on the video more directly
for more effective and efficient way.
Direct comment
on video
It should be easy to find who left which comments by
filtering.
Filtering
Defining
opportunities

22. Benchmark
Soundcloud
Concept of ‘comments on frame’
could be applied for more direct
way to leave comments.

23. Benchmark
Ted
A tracking system that links video
and transcription would be good
example for how to use different
form of information to support video
communication.

24. Benchmark
Facebook
Utilization of emoji and its
statistics.
There is a possibility to develop
emojis in the context of collaborative
work such as important, useful, and
question emojis.
This might be utilized as a statistic for
‘My impact’ to help users produce
better contents.
By applying gamification for
comment, this would encourage
users to produce better contents

25. Benchmark
Slack
It is a collaborative platform that
brings relevant people, information,
and tools together. It is good way to
get insights how channel and
collaborative communication are
designed.

26. Video Slack
Concept You can easily check the process
on each project channel through
the following videos in a dialogue
way!
It allows you to check other forms of
information such as text interactively
with video!
Leaving the comments right on
the video stream line! It will let you
leave your thoughts instantly while
you’re watching the video!
Emoji makes it easy to find out what
type of comment you have. This will also
provide more detail advice for My
Impact!
You can develop a new relationship
within the organization through the
recommendation of expertise!
It allows you to send a quick notification
to relevant person with #, @ on
comment!
1
2
3
4
5
6

27. Context
Jue and Janne are working in the law team at Estate firm L
and they have one project with company X. Client asked them
to check the contract so that every thing is compliance.
Wireframe
Mobile: Iphone 8

28. Janne updated new video about
contract reviews and he
attached a text file together.
After notification, Jue enters
application. She first checks the
video that she missed and
quickly check what was
important.
Then she starts to check the
contract reviews video.
In the middle of video she has
some questions so she just put
question comment right on the
video stream line.

29. She wants Janne to explain the
meaning of estate property
mean in some context.
After using @janne, the
message go directly to Janne.
Once Janne touches the
notification, he goes directly to
the comment and he
recommends other expert who
has more knowledge about the
issue
Question from Jue, Janne goes
to other expert.

30. Anu answers to the question. When Jue checks the answer
from Anu. She is impressive how
Anu is an expert in the issue. She
starts to follow her for future
help.

31. Thank you!
Any questions?