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5 Tips for Post-Holiday Sales

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5 Tips for Post-Holiday Sales

  1. 1. 5 TIPS FOR POST-HOLIDAY SALES
  2. 2. WHY BOTHER? 1 DECREASE EXCESS INVENTORY 2 GENERATE REVENUE 3 BOOST CASH FLOW 4 CONTINUE RELATIONSHIPS WITH CUSTOMERS ACQUIRED DURING HOLIDAY SEASON
  3. 3. HOW? 1 CREATE YOUR MARKETING PLAN NOW 2 CREATE UNIQUE OFFERS 3 SEGMENT CUSTOMERS TO ALLOW FOR UNIQUE E-MAIL OFFERS 4 DEEPLY DISCOUNT TROUBLED ITEMS 5 KEEP GUARANTEES & OUTSTANDING OFFERS IN MIND
  4. 4. CREATE YOUR MARKETING PLAN NOW THE HOLIDAY SEASON CAN BE OVERWHELMING, BUT TRY NOT TO FORGET TO PLAN FOR WHAT COMES AFTER! KNOW YOUR AFTER CHRISTMAS GOALS CHOOSE YOUR MARKETING VEHICLES (I.E. PAY-PER-CLICK) INCLUDE THE NECESSARY FUNDS YOU WILL NEED IN YOUR BUDGET
  5. 5. CREATE UNIQUE OFFERS ALL RETAILERS WILL BE OFFERING SOMETHING. SO HOW CAN YOU STAND OUT? A BUY-ONE, GIVE-ONE SALE A BUY-NOW, PAY-LATER SALE A FREE ITEM WITH PURCHASE SALE
  6. 6. SEGMENTING CUSTOMERS & UNIQUE EMAILING BY USING TOOLS, YOU CAN DIVIDE YOUR CUSTOMERS INTO GROUPS. THIS WILL ALLOW YOU TO KNOW WHO TO TARGET IN CERTAIN SITUATIONS. FOR EXAMPLE… IMAGINE AN ONLINE RETAIL STORE THAT HAS LEFTOVER SWEATERS, BUT ONLY IN XL. BY USING A DATA TOOL, YOU’LL BE ABLE TO FIGURE OUT WHO HAS PURCHASED XL MERCHANDISE BEFORE, AND SEND AN E-MAIL TO ONLY THEM. THE GOAL HERE IS TO TARGET RELEVANT CUSTOMERS.
  7. 7. OFFER DEEP DISCOUNTS ON TROUBLED MERCHANDISE WHILE MAKING MONEY IS OF UTMOST IMPORTANCE IN RETAIL, SOMETIMES IT IS NECESSARY TO SELL THINGS AT A LOSS PERISHABLE ITEMS • THESE CANNOT BE STORED FOR LONG. IT’S BETTER TO LOSS THAN TO NOT SELL AT ALL. SELL AT A TAKE UP TOO MUCH SPACE • SOME ITEMS SIMPLY TAKE UP TOO MUCH SPACE IN THE WAREHOUSE. OUT WITH THE OLD & IN WITH THE NEW! • THESE MAY BE LIKELY TO GO OUT OF FASHION OR BECOME OUTDATED WHEN A NEWER MODEL COMES OUT.
  8. 8. GUARANTEES & OUTSTANDING OFFERS BE CAREFUL OF PROMISES YOU’VE PREVIOUSLY MADE… LOW PRICE GUARANTEES THAT PROMISE A REFUND TO SHOPPERS IF THE SAME ITEM SELLS FOR LESS WITHIN 60 DAYS HOW WILL LOW-PRICED ITEMS OR PROMOTIONS IMPACT PRE-EXISTING LOYALTY PROMOTIONS? FREE SHIPPING •SELLING TROUBLED ITEMS AT A LOSS IS ONE THING. BUT PAYING FOR THEIR SHIPPING…THAT’S A WHOLE OTHER HEADACHE
  9. 9. HOPE YOUR HOLIDAYS WERE GREAT! HAPPY NEW YEAR!

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