1. PERSONAL BRAND EXPLORATION
Jasmyn Walker
Project & Portfolio I: Week 1
June,4 2022

2. IDENTITY
•What makes me unique? That’s a tongue
twister if I’ve ever seen one, because
sometimes its throws your brain for your loop.
However, if I had to say, I would answer with
my story. Everyone has one, and no two stories
follow the same path. While I’m not bragging
about my own, I’m not discarding it for
something more “interesting”. It is my story that
has made me more kind, more compassionate,
more forgiving, more understanding, more
mindful, and more motivated. My story is going,
and that stands to be the most interesting fact
about me; I am still going.

3. PROFESSION
Potential Job Titles:
• Talent Director
• Artist Agent/Business Manager
• Lyricist/Poet/Writer
BRAND ARCHETYPE – Caregiver:
I would take a very personal
approach because I believe
everyone is worth listening to. The
lines between professional and
personal would be blurred as I
would help anyone willing to
succeed wherever they need.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [Music Industry]
TARGET AUDIENCE
Claudia Schuman
Outreach Plan:
• Research in order to gain an understanding of what
they do and who they are
• Firstly, LinkedIn until I can gain a closer method of
contact
• Via the social media used to contact this person I would
follow up every week to learn more about them
Music Industry Professional
at UMG
Wendy Gillette
Outreach Plan:
• Gain a better understanding of the role of Talent
Acquisition Manager and tie to my own career goal
• LinkedIn until I can gain a closer form of communication
• I would use the closest form of contact I have to follow
up with person at least twice a week. I am very
interested in their role.
Talent Acquisition Manager
at UMG
Queen Pheena
Outreach Plan:
• I would research her mannerisms as a leader as well as
the organization she has founded
• LinkedIn until I gain a closer form of communication
• I would honestly like to talk to this person everyday and
learn more about how they lead and why they chose to
do so, in order to better myself
[CEO of Creative Talent at
UMG

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Create/Build a community .
‣ I wish to create a community that I can trust to
always help me in my practice by continuing to
provide for others, I wish to create smaller sized
community of 20 people by the time I graduate.
Mid Term: (2027)
• Become an A&R.
‣ I wish to slowly start to appeal to those within the
music industry as well as build a reputation for myself
on the ground and online. How I would measure such
is through my growth of my presence online ( how
many results when looking up my name, feedback on
websites, and the countable amount of people I have
aided in my endeavors regarding a talent agency
Long Term: (2024-beyond)
• Find Happiness in my Practice.
‣ In regards of how to measure this, I feel it’s a matter
of where I stand in my own headspace. How I wake
up, how I go to sleep, how I carry myself. Simply put,
my overall outlook on life as it relates to where I am

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing Skills
SOFT
HARD
Novice / Adept / Expert
Language Skills Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Spreadsheet Software
SOFT
HARD
Novice / Adept / Expert
Webpage Creation and Editing
Software
Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help young, talented artist grow by
developing them, in any aspect they chose,
through guiding, listening, and building a
relationship with them.
PROMISE

8. CREDENTIALS
Work Experience:
• Recently graduated high school student
Education:
• Ongoing Degree Program, Music Business at Full Sail University ( Grad: 2024 )
Awards:
• My only award stands as my advanced
diploma

9. COMPETITION
Simone Santos
Industry Experience:
• Artist Management and Area Sales
Management
Education:
• Full Sail University
Leadership Experience:
• Manager Experience
Skills and Proficiencies:
• Skill 1: Various Credentials ( Keynote, WordPress )
• Skill 2: Artist Development and Relations
• Skill 3: Music Theory, Composition, and History
Jasmyn Walker
Overall Online Presence:
• 77 Connections with a moderately customized banner
image. The headshot can pass as professional and the
profile quite detailed. I believe their url is customized. I
would say her presence I average and would rate It 50
out of 100;
HEADSHOT
Industry Experience:
• None
Education:
• Diploma and ongoing bachelors at Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
( Novice )
• Spreadsheet software and webpage creation
• Communication
• Creative Thinking
Overall Online Presence:
• I have about 3 connections with a moderately
customized banner and a headshot that could pass as
professional. I would say my url is somewhat
customized. I am active on Instagram and YouTube. I
would rate my presence as poor and give myself a 15
out of 100.

10. COMPETITION
Jenny Grosbach
Noteworthy Experience:
• Manager and Director Experience
Jasmyn Walker
Industry Experience:
• Artists Manager, Music Touring
assistant. Director of marketing and
public relations, study abroad
ambassador
Education:
• University of Miami Herbert Business School and
University of Barcelona
Skills and Proficiencies:
• Skill 1: Hard skills ( Excel, word, PowerPoint, and office
)
• Skill 2: Public Relations and Social Media Marketing
• Skill 3: Sales Presentation
Overall Online Presence:
• Over 500 connections with no customized banner on
her profile. Has a professional headshot and a detail
profile of her achievements. URL is customized. Her
presence is great and I would give a 95 out of 100.
Industry Experience:
• None
Education:
• Diploma and ongoing bachelors at Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
( Novice )
• Skill 1: Spreadsheet software and webpage creation
• Skill 2 : Communication
• Skill 3: Creative Thinking
Overall Online Presence:
• I have about 3 connections with a moderately
customized banner and a headshot that could pass as
professional. I would say my url is somewhat
customized. I am active on Instagram and YouTube. I
would rate my presence as poor and give myself a 15
out of 100.

11. What I will offer is much more than a professional relationship,
but rather a friendship to those with talent and seeking help. I
wish to blur the lines between personal and professional, in
order to truly bond and build rapport with those that I work with.
When people come forth and stand beside me, I want them to
feel apart of a family.
I don’t intend to be a corporation or business that runs on rules
and regulations, because just like every day life, I will change
too.
BRAND POSITION
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Internship at Warner Music Group
‣ Atlanta, Time will be after I graduate
‣ A&R Worldwide Music Expo
‣ March 20-25, Burbank California
‣ Promowest Production Concert
‣ September 16, Columbus, Ohio
Digital Marketing
• Primary Content: In terms of content produced, I plan on
having helped a few artist and gain their permission to display
their work. This would follow and gear towards my caregiver
archetype.
• Primary Tools: I will most likely operate on Instagram mainly
for the purpose of displaying content, and I will use LinkedIn
and Twitter for the main purpose of communication. The time
frame of which I will produce will be, hopefully, daily.
• Website: plan on using my portfolio for credentials sake to
provide a backing for my content.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I wish to seek more of a life coach rather than
something specific. I would want someone who is,
overall, very peaceful in their life and can help me
accomplish the same. I actually want one upon
graduation in 2024 to help me start and regulate my
journey.
Formal Education
• Business Analysist Certification, Marketing Certification,
Project Management Certification. I plan to have these
completed by 2027.
Technical Skills
• Data Analysis and Application 2026, June ( I wish to
seek this to better aid in all the skills that I a currently
working on )
Soft Skills
• Communication and Overall Social Interaction 2024,
February ( While I already consider myself adept
regarding this skill. I wish to continu to grow because
communication is the ideal focus within my future brand
).

14. Jasmyn Walker
“
•It will no longer just be about the music or the mask, it
will be about you behind it all. My proof is the community
that stands beside me eagerly waiting for you to join us.

15. REFERENCES
National Center for O*NET Development. O*NET OnLine.
Retrieved June 6, 2022, from https://www.onetonline.org/
2022. https://www.linkedin.com/feed/. LinkedIn.
https://unsplash.com/s/photos/skills
2022. A&R Worldwide. https://www.musexpo.net Musicexpo.
2022. A&R Music Bar. https://promowestlive.com. Promowest
live.