The Big Boys Toys 2011 event received over AED 30 million worth of media coverage across various platforms. Extensive coverage was achieved through newspapers, magazines, radio, television, outdoor advertising such as bridge banners and lampposts, online media like social networks and web banners, press conferences, and press releases. Additionally, 18 vehicles were branded and mobile in Abu Dhabi and Dubai as part of the transit media coverage.
4. Print Newspaper (Arabic and English) Magazines (Arabic and English) Radio Arabic and English Channels Television Arabic and English Channels Outdoor Bridge Banner, Ad-boards, Flags, Lampposts, Unipoles Online Media Social Networking Sites and Web Banners PR worth AED 17,667,200 Press Conference and Press Releases BBT 2011 Media Coverage Worth AED 30 Million +
5. BBT 2011 Media Coverage Worth AED 30 Million + Print Advertisements
6. BBT 2011 Media Coverage Worth AED 30 Million + Radio Advertisements
7. BBT 2011 Media Coverage Worth AED 30 Million + Television Advertisements
8. BBT 2011 Media Coverage Worth AED 30 Million + SMS Marketing