Komo partnered with So Perth to create virtual pub trivia nights using Komo's audience engagement platform. Over three nights in March 2020, So Perth promoted the trivia on social media and their website, directing people to register on Komo.live. On the night of March 27th, over 2,600 registered users played a 60 question Friends-themed trivia via Komo. The event engaged users for over 186 hours total and had a 100% quiz completion rate. So Perth saw significant reach on social media and grew their email list by over 1,100 subscribers as a result of promoting the virtual trivia event through Komo's platform.

1. Komo LIVE Trivia
Friends Edition
MARCH 27, 2020
CASE STUDY

2. Komo LIVE Trivia
Komo partnered with So Perth to set up and run a regular virtual quiz night, bringing the popular pub trivia nights into
everyone’s living room.
COVID-19 may have us unable to enjoy a night out at a pub, but thanks to Komo’s audience engagement suite, we
can still have a little fun.
How it worked.
From Wednesday 25th March to Friday 27th March, So Perth engaged their audience on social media and
soperth.com.au, encouraging them to go to komo.live and register to play and find out who Perth’s biggest Friends
fan is.
Once registered, users were told to be ready to play at 7:00 pm on Friday to play through 60 quiz questions.
The results from the quiz night are outlined on the following pages.

3. Engagement Overview 151,758ORGANIC SOCIAL REACH
186:50HOURS ENGAGEMENT TIME
1,137
EMAIL LIST GROWTH
2,676TOTAL REGISTRATIONS

4. Social Engagement & Distribution

5. Social Distribution: Facebook
TOTAL POSTS
3
TOTAL REACH
115,000
TOTAL ENGAGEMENTS
9,400

6. Social Engagement: Facebook

7. Social Distribution: Instagram
TOTAL POSTS
1POST 1STORY
TOTAL REACH
8,585
TOTAL ENGAGEMENTS
174

8. Social Distribution: Twitter
TOTAL TWEETS
1
TOTAL REACH
12,533
TOTAL ENGAGEMENTS
224

9. So Perth Article
TOTAL ARTICLES
1
TOTAL PAGE VIEWS
7,537
View Article

10. So Perth eDM
TOTAL EMAILS SENT
8,103
TOTAL OPENS
1,549 = 19.1%
TOTAL LINK CLICKS
173 = 11.2%

11. Gamified Entertainment

12. What the Quiz Night Looked Like

13. Consumer Engagement
TOTAL REGISTRATIONS
2,676
TOTAL ACTIVE IN-GAME ENGAGEMENT
186.50hours
AVERAGE ACTIVE ENGAGEMENT PER PLAYER
4minutes 11seconds
NUMBER OF QUIZ QUESTIONS
60
QUIZ COMPLETION RATE
100%

14. Email Performance:
Pre-game Reminder
TOTAL EMAILS SENT
1,320
UNIQUE EMAIL OPENS
452= 35%
TOTAL EMAIL OPENS
1,407
UNIQUE BUTTON CLICKS
544= 42%
TOTAL BUTTON CLICKS
1,489

15. Email Performance:
30 Minutes to Play
TOTAL EMAILS SENT
2,480
UNIQUE EMAIL OPENS
674= 27%
TOTAL EMAIL OPENS
1,217
UNIQUE BUTTON CLICKS
206= 8%
TOTAL BUTTON CLICKS
266

16. Email Performance:
Thanks for Playing
TOTAL EMAILS SENT
2,638
UNIQUE EMAIL OPENS
1,070= 41%
TOTAL EMAIL OPENS
1,856

17. Engage Your Audience
Are you interested in running a similar style engagement campaign across your audience?
We can work with you to create a campaign that your fans will love, that also drives the commercial outcomes you
need.
• Every aspect of the experience can be customized to suit your brand or your sponsor’s brand.
• The quiz topic and questions can be based on any topic you like. E.g., a sports club might use it to take a walk
down memory lane and see how well their fans remember iconic club moments.
• Market research questions can be included throughout the game which can be used to gauge consumer insights
and inform future marketing.
• The whole experience becomes a new sellable sponsorship asset which can drive revenue for your brand during
these uncertain times.
Contact us to find out how we can help you
enquiries@komo.digital

18. Adam Barrell
The perfect scenario where audience meets an engagement
platform. Komo provided the perfect partnership allowing So
Media Group to build an entertainment platform within So
Perth. The results from the first 2 campaigns has seen us obtain
an additional 2,000 email addresses, see significant growth in
followers and reach across our social channels, but most
importantly provide a valuable service for our community ‘fun’
in such trying times.
Founder & CEO
“