This document discusses managing your brand's presence in search engine results pages (SERPs) and the Knowledge Graph. It covers why having a great brand SERP is vital, how to perfect your brand SERP by optimizing things like your website, citations, and social profiles, and how to track improvements over time. It also explains what the Knowledge Graph is and how to provide structured facts about your brand to be included there, such as through Google Business profiles. The overall aim is to have your brand prominently displayed and positively represented when potential customers search online.

1. Managing your brand
in SERPs and
the Knowledge Graph
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2. The Programme

3. jasonmbarnard{Brand} SERPs jasonbarnard
1. Why {Brand} SERPs are Vital
2. How to Perfect Your {Brand} SERP (practical)
3. The Improvement Cycle
4. What is The Knowledge Graph (and how to get in)
5. How to Track Your Progress
6. TakeAway
3

4. Why {Brand} SERPs
are Vital

5. People

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1 - prospects
2 - investors
3 - partners
4 - clients
5 - journalists
6 - job candidates
7 - readers
8 - subscribers
etc...

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Your brand message

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Your Business Card

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1 - prospects
2 - investors
3 - partners
4 - clients
5 - journalists
6 - job candidates
7 - readers
8 - subscribers
etc...
Great {Brand} SERPs
Convince

10. Google
SEO and AEO

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Answer Engine

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Understanding

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Credibility

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Great {Brand} SERPs
Convince

15. How to Perfect
Your {Brand} SERPs
(with examples)

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34. The Improvement Cycle

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36. From This….

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38. To This….

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Great {Brand} SERPs
Convince

41. The Knowledge Graph

42. What is
The Knowledge Graph

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https://goo.gl/NELpR5

45. How to get into
The Knowledge Graph

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Facts. Consistent. Structured.

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Accurate {Brand} SERP

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+
Be Patient

49. Tracking {Brand} SERP
& Knowledge Graph

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{Brand} SERP quality

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Knowledge Graph

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Tracking

53. TakeAway

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Great {Brand} SERPs
Convince
https://goo.gl/SczUxy

55. Managing your
brand in SERPs and
the Knowledge Graph
Questions ?
@jasonmbarnard
jasonbarnard
jasonbarnard
kalicube.pro