The document discusses knowledge graphs and provides examples. It defines knowledge graphs as large networks of entities, their types, properties, and relationships. Google's knowledge graph and Google Maps are presented as successful examples that integrate public data through knowledge graphs. The document also notes that other companies beyond Google utilize knowledge graphs and discusses how individuals can contribute to knowledge graphs.

1. 1The Knowledge Graph - Digital Olympus Fall Edition 2018 jasonmbarnardjasonbarnard
The Knowledge Graph.
What is it?
How Does it work?
How do you get in?Jason Barnard
@jasonmbarnard
jasonbarnard
jasonbarnard
kalicube.pro

2. 2The Knowledge Graph - Digital Olympus Fall Edition 2018 jasonmbarnardjasonbarnard
Graph theory
Vertices, attributes and edges

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Vaidehi Joshi @vaidehijoshi

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Vaidehi Joshi @vaidehijoshi
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Vaidehi Joshi @vaidehijoshi
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6. 6The Knowledge Graph - Digital Olympus Fall Edition 2018 jasonmbarnardjasonbarnard
A knowledge graph
Entities with types, properties and relationships

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Jo Stichbury @fluffymaccoy
Knowledge Graphs are large networks of entities,
their semantic types, properties, and relationships
between those entities”
M Kroestch and G Weikum

8. 8jasonmbarnardjasonbarnardThe Knowledge Graph - Digital Olympus Fall Edition 2018
Knowledge graphs ...
Suitable for a continuous flow of large amounts of data from
diverse, heterogenous sources.
The ontology (semantics of the data) can be extended and
revised algorithmically as new data arrives.
Jo Stichbury @fluffymaccoy
(paraphrased)

9. 9jasonmbarnardjasonbarnardThe Knowledge Graph - Digital Olympus Fall Edition 2018
“Knowledge graphs ... allow for the application of various
graph-computing techniques and algorithms...
which add additional intelligence over the stored data.
For example allowing implicit information to be derived
from explicitly asserted data.”
Jo Stichbury @fluffymaccoy
(quote)

10. 10The Knowledge Graph - Digital Olympus Fall Edition 2018 jasonmbarnardjasonbarnard
Google’s Knowledge Graph

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13. 13The Knowledge Graph - Digital Olympus Fall Edition 2018 jasonmbarnardjasonbarnard
Google Maps
A successful, powerful, useful, real life example

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“Google Maps is a great example of what the
future of search should look like — augmented
public data, powered by a knowledge graph.
Ivan Bercovich (Graphiq - now Alexa)

15. 15jasonmbarnardjasonbarnardThe Knowledge Graph - Digital Olympus Fall Edition 2018
Google has thousands of employees on staff
constantly correcting errors, machine-learning
clusters interpreting addresses, cars driving
through streets to get ground-level data,
satellites taking photos, and millions of
phones constantly sending updates.
Ivan Bercovich (Graphiq - now Alexa)

16. 16jasonmbarnardjasonbarnardThe Knowledge Graph - Digital Olympus Fall Edition 2018
With this infrastructure, Google is able to
maintain a real-time representation of the
world and answer geospatial queries that
have never been asked.
Ivan Bercovich (Graphiq - now Alexa)

17. 17The Knowledge Graph - Digital Olympus Fall Edition 2018 jasonmbarnardjasonbarnard
Not only Google

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Additional mentions

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24. 24The Knowledge Graph - Digital Olympus Fall Edition 2018 jasonmbarnardjasonbarnard
How you can get into these
Knowledge Graphs

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And it works :)

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28. 28#SEOisAEO epic webinar series - THREE episodes on the Knowledge Graph
Dan Taylor
@TaylorDanRW
Simon Penson
@simonpenson
Bill Slawski
@bill_slawski
Andrea Volpini
@cyberandy
Andrew Cock-Starkey
@Optimisey
Bill Sebald
@billsebald
Kristine Schachinger
@schachin
Cindy Krum
@Suzzicks
David Amerland
@DavidAmerland
Sign-up : Kalicube.pro/ws3