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Rhetorical Enactment of PR
Lyotard: 
Technological and cultural development 
moves us into a new form of postmodern 
condition. 
Entering a postmoder...
Holtzhausen: 
PR today remains in management 
practices based on modernist 
principles… and is out-of-step in the 
postmod...
Postmodernist expectations of PR 
Radford: 
The knowledge claims of PR work 
with a modernist sense of a singular 
reality...
Postmodernist expectations of PR
A hybrid model: Framing rhetorical enactment theory in postmodernism
Metanarratives 
Participatory Culture 
Hyperreality 
A postmodern-rhetorical enactment of PR
Metanarratives: Negotiating a shared understanding of meanings
Forging a participatory culture in marketplace relationships
Considering cultural constructs and hyperreality
The hybrid model in action
Metanarratives
Participatory culture
Hyperreality
Organizations to rise among metanarratives 
Most rewarding relationships are direct participations 
Pseudo-realities can l...
Approaching the Rhetorical Enactment Rationale to Public Relations in a Postmodern World: A Hybrid Theory Manifesto
Approaching the Rhetorical Enactment Rationale to Public Relations in a Postmodern World: A Hybrid Theory Manifesto
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Approaching the Rhetorical Enactment Rationale to Public Relations in a Postmodern World: A Hybrid Theory Manifesto

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Tham, Jason. "Approaching the Rhetorical Enactment Rationale to Public Relations in a Postmodern World: A Hybrid Model Manifesto." National Communication Association 100th Annual Convention. Palmer House Hilton Hotel, Chicago, IL. November 23, 2014.

Publié dans : Formation
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Approaching the Rhetorical Enactment Rationale to Public Relations in a Postmodern World: A Hybrid Theory Manifesto

  1. 1. Rhetorical Enactment of PR
  2. 2. Lyotard: Technological and cultural development moves us into a new form of postmodern condition. Entering a postmodern condition
  3. 3. Holtzhausen: PR today remains in management practices based on modernist principles… and is out-of-step in the postmodern society. Entering a postmodern condition
  4. 4. Postmodernist expectations of PR Radford: The knowledge claims of PR work with a modernist sense of a singular reality that can be described, understood and ultimately exploited. Practitioners must work on the assumption that human behavior is the result of rational thought and irrational drives, and that the appropriate manipulation of those faculties will produce responses desirable to the sender.
  5. 5. Postmodernist expectations of PR
  6. 6. A hybrid model: Framing rhetorical enactment theory in postmodernism
  7. 7. Metanarratives Participatory Culture Hyperreality A postmodern-rhetorical enactment of PR
  8. 8. Metanarratives: Negotiating a shared understanding of meanings
  9. 9. Forging a participatory culture in marketplace relationships
  10. 10. Considering cultural constructs and hyperreality
  11. 11. The hybrid model in action
  12. 12. Metanarratives
  13. 13. Participatory culture
  14. 14. Hyperreality
  15. 15. Organizations to rise among metanarratives Most rewarding relationships are direct participations Pseudo-realities can lead to community participation Going forward

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