SlideShare une entreprise Scribd logo
1  sur  59
Télécharger pour lire hors ligne
Human-Centered
Search Strategies
Jason Dodge
Founder
BlackTruck Media + Marketing
jason@blacktruckmedia.com
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Key Takeaways
● Identify with Customers
● Define the What
● Understanding the Why
● Supercharge Site Performance
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Industry
Trends
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
12.1 Years
Average age of light vehicles in U.S.
Human-Centered Search Strategies: Explore How Consumers Search & Generate Content That Resonates [Digital Dealer 26]
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)6
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
39%Want 61%Need
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
39%Want 61%Need
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
“65% of new car buyers
collect all information
within 2 months, from
start to purchase.
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Online / Offline
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Search
Landscape
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Content is King
Cultivate & Communicate
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Be The Local
Resource
Educate The Audience
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
@dodgejd
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Content is
King
Or Is It?
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Human-Centered
Search Strategies
Optimize For The Journey
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Funnel’s
Broke
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Empathy
Mapping
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Why?
Reasoning
Keyword
Research
Blending What & Why
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Old Methods
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Create
Better Content
Connect with Users
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Frustration
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Website
Performance
Improve The Experience
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Download our mobile app to rate this session!
(Search “Digital Dealer” in the mobile app store)
Let’s review
Identify with Customers
Meet them where they are at. Talk with them, not
at them. Human-centered approach.
Be The Resource
Be the brand they know and trust
in their community.
The What & The Why
Understand what customers want and why
they seek it.
Site Performance
Supercharge your site for optimal SEO
Share a takeaway from this session
using #DD26
Download the Digital
Dealer mobile app to
rate this session!
GET SOCIAL
(Search “Digital Dealer” in your app store to download
the free app)
SPEAKER CONTACT INFO:
Jason Dodge
Founder
BlackTruck Media + Marketing
@dodgejd
jason@blacktruckmedia.com

Contenu connexe

Similaire à Human-Centered Search Strategies: Explore How Consumers Search & Generate Content That Resonates [Digital Dealer 26]

Sean V. Bradley, CSP - The POWER of Video - Digital Dealer 25
Sean V. Bradley, CSP - The POWER of Video - Digital Dealer 25Sean V. Bradley, CSP - The POWER of Video - Digital Dealer 25
Sean V. Bradley, CSP - The POWER of Video - Digital Dealer 25Sean Bradley
 
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
 
Mz Condensed Overview Aw Team
Mz Condensed Overview Aw TeamMz Condensed Overview Aw Team
Mz Condensed Overview Aw TeamJohnny Calliste
 
Mz Condensed Overview Aw Team
Mz Condensed Overview Aw TeamMz Condensed Overview Aw Team
Mz Condensed Overview Aw TeamJohnny Calliste
 
Mobile Apps Development
Mobile Apps DevelopmentMobile Apps Development
Mobile Apps DevelopmentShweta Joshi
 
Appsout Presentation_ 912015
Appsout Presentation_ 912015Appsout Presentation_ 912015
Appsout Presentation_ 912015Hannah Naser
 
The Power of Place
The Power of PlaceThe Power of Place
The Power of PlaceJodi Gersh
 
Hub Forum Moscow 2012
Hub Forum Moscow 2012Hub Forum Moscow 2012
Hub Forum Moscow 2012Mobile Roadie
 
What's Next for Social Listening
What's Next for Social ListeningWhat's Next for Social Listening
What's Next for Social ListeningOgilvy Consulting
 
Portfolio Management - Figuring Out How to Say When and Why
Portfolio Management - Figuring Out How to Say When and WhyPortfolio Management - Figuring Out How to Say When and Why
Portfolio Management - Figuring Out How to Say When and WhySiddhi
 
Brand New World - Mad Genius
Brand New World - Mad GeniusBrand New World - Mad Genius
Brand New World - Mad GeniusMad Genius
 
State of Drupal keynote, DrupalCon Portland
State of Drupal keynote, DrupalCon PortlandState of Drupal keynote, DrupalCon Portland
State of Drupal keynote, DrupalCon PortlandDries Buytaert
 
Nexus of Force and Social
Nexus of Force and SocialNexus of Force and Social
Nexus of Force and SocialTech Life JSC
 
Digital marketing secrets most organizations know nothing about
Digital marketing secrets most organizations know nothing aboutDigital marketing secrets most organizations know nothing about
Digital marketing secrets most organizations know nothing aboutSean Si
 
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)jacob lewis
 
Mobile SEO: Closing the Mobile Search Strategy Gap
Mobile SEO: Closing the Mobile Search Strategy GapMobile SEO: Closing the Mobile Search Strategy Gap
Mobile SEO: Closing the Mobile Search Strategy GapJustin Briggs
 
WITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & StrategyWITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
 

Similaire à Human-Centered Search Strategies: Explore How Consumers Search & Generate Content That Resonates [Digital Dealer 26] (20)

Sean V. Bradley, CSP - The POWER of Video - Digital Dealer 25
Sean V. Bradley, CSP - The POWER of Video - Digital Dealer 25Sean V. Bradley, CSP - The POWER of Video - Digital Dealer 25
Sean V. Bradley, CSP - The POWER of Video - Digital Dealer 25
 
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016
 
Mobilezapp Overview
Mobilezapp OverviewMobilezapp Overview
Mobilezapp Overview
 
Mz Condensed Overview Aw Team
Mz Condensed Overview Aw TeamMz Condensed Overview Aw Team
Mz Condensed Overview Aw Team
 
Mz Condensed Overview Aw Team
Mz Condensed Overview Aw TeamMz Condensed Overview Aw Team
Mz Condensed Overview Aw Team
 
Mobile Apps Development
Mobile Apps DevelopmentMobile Apps Development
Mobile Apps Development
 
Appsout Presentation_ 912015
Appsout Presentation_ 912015Appsout Presentation_ 912015
Appsout Presentation_ 912015
 
The Power of Place
The Power of PlaceThe Power of Place
The Power of Place
 
Hub Forum Moscow 2012
Hub Forum Moscow 2012Hub Forum Moscow 2012
Hub Forum Moscow 2012
 
What's Next for Social Listening
What's Next for Social ListeningWhat's Next for Social Listening
What's Next for Social Listening
 
Portfolio Management - Figuring Out How to Say When and Why
Portfolio Management - Figuring Out How to Say When and WhyPortfolio Management - Figuring Out How to Say When and Why
Portfolio Management - Figuring Out How to Say When and Why
 
Social is mobile, today
Social is mobile, todaySocial is mobile, today
Social is mobile, today
 
Brand New World - Mad Genius
Brand New World - Mad GeniusBrand New World - Mad Genius
Brand New World - Mad Genius
 
State of Drupal keynote, DrupalCon Portland
State of Drupal keynote, DrupalCon PortlandState of Drupal keynote, DrupalCon Portland
State of Drupal keynote, DrupalCon Portland
 
Nexus of Force and Social
Nexus of Force and SocialNexus of Force and Social
Nexus of Force and Social
 
Digital marketing secrets most organizations know nothing about
Digital marketing secrets most organizations know nothing aboutDigital marketing secrets most organizations know nothing about
Digital marketing secrets most organizations know nothing about
 
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
 
Search Analytics
Search AnalyticsSearch Analytics
Search Analytics
 
Mobile SEO: Closing the Mobile Search Strategy Gap
Mobile SEO: Closing the Mobile Search Strategy GapMobile SEO: Closing the Mobile Search Strategy Gap
Mobile SEO: Closing the Mobile Search Strategy Gap
 
WITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & StrategyWITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & Strategy
 

Plus de Jason Dodge

YouTube? You Should - Leveraging YouTube for Destination Marketing
YouTube? You Should - Leveraging YouTube for Destination MarketingYouTube? You Should - Leveraging YouTube for Destination Marketing
YouTube? You Should - Leveraging YouTube for Destination MarketingJason Dodge
 
Preparing for GA4 - The Future of Google Analytics
Preparing for GA4 - The Future of Google AnalyticsPreparing for GA4 - The Future of Google Analytics
Preparing for GA4 - The Future of Google AnalyticsJason Dodge
 
Supercharging Digital Advertising - SEMA Education Series 2022
Supercharging Digital Advertising - SEMA Education Series 2022Supercharging Digital Advertising - SEMA Education Series 2022
Supercharging Digital Advertising - SEMA Education Series 2022Jason Dodge
 
Winning Visitors & Influencing Travelers - DMA West 2022
Winning Visitors & Influencing Travelers - DMA West 2022Winning Visitors & Influencing Travelers - DMA West 2022
Winning Visitors & Influencing Travelers - DMA West 2022Jason Dodge
 
Converting Search Traffic into Sales Traffic
Converting Search Traffic into Sales TrafficConverting Search Traffic into Sales Traffic
Converting Search Traffic into Sales TrafficJason Dodge
 
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVID
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVIDDMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVID
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVIDJason Dodge
 
Local SEO - Dominate Your Local Community in a Changing Landscape
Local SEO - Dominate Your Local Community in a Changing LandscapeLocal SEO - Dominate Your Local Community in a Changing Landscape
Local SEO - Dominate Your Local Community in a Changing LandscapeJason Dodge
 
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...Jason Dodge
 
State of Search Marketing - 2018 in Brief
State of Search Marketing - 2018 in BriefState of Search Marketing - 2018 in Brief
State of Search Marketing - 2018 in BriefJason Dodge
 
Inside AdWords - A Path To Effective PPC Campaigns
Inside AdWords - A Path To Effective PPC CampaignsInside AdWords - A Path To Effective PPC Campaigns
Inside AdWords - A Path To Effective PPC CampaignsJason Dodge
 
Developing Smarter Search Marketing Strategies
Developing Smarter Search Marketing StrategiesDeveloping Smarter Search Marketing Strategies
Developing Smarter Search Marketing StrategiesJason Dodge
 
Winning Big With Digital Advertising
Winning Big With Digital AdvertisingWinning Big With Digital Advertising
Winning Big With Digital AdvertisingJason Dodge
 

Plus de Jason Dodge (12)

YouTube? You Should - Leveraging YouTube for Destination Marketing
YouTube? You Should - Leveraging YouTube for Destination MarketingYouTube? You Should - Leveraging YouTube for Destination Marketing
YouTube? You Should - Leveraging YouTube for Destination Marketing
 
Preparing for GA4 - The Future of Google Analytics
Preparing for GA4 - The Future of Google AnalyticsPreparing for GA4 - The Future of Google Analytics
Preparing for GA4 - The Future of Google Analytics
 
Supercharging Digital Advertising - SEMA Education Series 2022
Supercharging Digital Advertising - SEMA Education Series 2022Supercharging Digital Advertising - SEMA Education Series 2022
Supercharging Digital Advertising - SEMA Education Series 2022
 
Winning Visitors & Influencing Travelers - DMA West 2022
Winning Visitors & Influencing Travelers - DMA West 2022Winning Visitors & Influencing Travelers - DMA West 2022
Winning Visitors & Influencing Travelers - DMA West 2022
 
Converting Search Traffic into Sales Traffic
Converting Search Traffic into Sales TrafficConverting Search Traffic into Sales Traffic
Converting Search Traffic into Sales Traffic
 
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVID
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVIDDMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVID
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVID
 
Local SEO - Dominate Your Local Community in a Changing Landscape
Local SEO - Dominate Your Local Community in a Changing LandscapeLocal SEO - Dominate Your Local Community in a Changing Landscape
Local SEO - Dominate Your Local Community in a Changing Landscape
 
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...
 
State of Search Marketing - 2018 in Brief
State of Search Marketing - 2018 in BriefState of Search Marketing - 2018 in Brief
State of Search Marketing - 2018 in Brief
 
Inside AdWords - A Path To Effective PPC Campaigns
Inside AdWords - A Path To Effective PPC CampaignsInside AdWords - A Path To Effective PPC Campaigns
Inside AdWords - A Path To Effective PPC Campaigns
 
Developing Smarter Search Marketing Strategies
Developing Smarter Search Marketing StrategiesDeveloping Smarter Search Marketing Strategies
Developing Smarter Search Marketing Strategies
 
Winning Big With Digital Advertising
Winning Big With Digital AdvertisingWinning Big With Digital Advertising
Winning Big With Digital Advertising
 

Dernier

Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023Social Samosa
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaAsh Nallawalla
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalorekapsesrishti
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.VWO
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Eventivanrazine1
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...Ajinkya Pawar
 

Dernier (20)

Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash Nallawalla
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalore
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Event
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
 

Human-Centered Search Strategies: Explore How Consumers Search & Generate Content That Resonates [Digital Dealer 26]

  • 1. Human-Centered Search Strategies Jason Dodge Founder BlackTruck Media + Marketing jason@blacktruckmedia.com
  • 2. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Key Takeaways ● Identify with Customers ● Define the What ● Understanding the Why ● Supercharge Site Performance
  • 3. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Industry Trends
  • 4. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) 12.1 Years Average age of light vehicles in U.S.
  • 6. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)6
  • 7. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 8. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) 39%Want 61%Need
  • 9. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) 39%Want 61%Need
  • 10. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 11. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) “65% of new car buyers collect all information within 2 months, from start to purchase.
  • 12. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 13. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Online / Offline
  • 14. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 15. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 16. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Search Landscape
  • 17. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Content is King Cultivate & Communicate
  • 18. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 20. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 21. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) @dodgejd
  • 22. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Content is King Or Is It?
  • 23. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Human-Centered Search Strategies Optimize For The Journey
  • 24. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Funnel’s Broke
  • 25. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 26. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Empathy Mapping
  • 27. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Why? Reasoning
  • 29. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Old Methods
  • 30. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 31. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 32. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 33. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Create Better Content Connect with Users
  • 34. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Frustration
  • 35. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 36. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 37. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 38. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 39. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 40. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 42. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 43. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 44. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 45. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 46. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 47. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 48. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 49. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 50. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 51. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 52. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 53. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 54. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 55. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 56. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 57. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store)
  • 58. Download our mobile app to rate this session! (Search “Digital Dealer” in the mobile app store) Let’s review Identify with Customers Meet them where they are at. Talk with them, not at them. Human-centered approach. Be The Resource Be the brand they know and trust in their community. The What & The Why Understand what customers want and why they seek it. Site Performance Supercharge your site for optimal SEO
  • 59. Share a takeaway from this session using #DD26 Download the Digital Dealer mobile app to rate this session! GET SOCIAL (Search “Digital Dealer” in your app store to download the free app) SPEAKER CONTACT INFO: Jason Dodge Founder BlackTruck Media + Marketing @dodgejd jason@blacktruckmedia.com