A brief overview of the Conversation Research Institute and how mining online conversations for consumer insight can help your business and marketing decisions.

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About Us
T h e w o r l d ’ s l a r g e s t
f o c u s g r o u p .
CRI uses a scientific approach to understanding
online consumer conversations, rooted in
Aristotlean logic and driven by open-minded
curiosity.
Our methodology is not to prove or disprove one
assumption or another, but to present data in an
unbiased fashion, complete with context, to enable
our clients and customers to make confident
decisions.
C o n v e r s a t i o n R e s e a r c h
UNDERSTANDYOURAUDIENCE

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Analysis and Reporting
Services
S M B A N A LY S I S
A N D R E P O R T I N G
D I R E C T- T O - B R A N D
C U S T O M R E P O R T I N G
A G E N C Y R E S E A R C H
S E R V I C E S
UNDERSTANDYOURAUDIENCE
S e r v i c e s Ta i l o r e d f o r Yo u r B u s i n e s s

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Common
Service Packages
CRI’s small and mid-sized social listening reports give businesses access to
monthly brand health reports that cover online conversations around the brand
or the brand’s designated search term. No more time investment in learning
software, setting up searches or guess work. For an additional charge, CRI’s
analysts will add a top-sheet insights report to highlight what we see as potential
areas of success or concern with recommendations on how to address for your
consideration.
S M B C O N V E R S A T I O N R E P O R T S
A mid-level dive beyond awareness into product name awareness and usage,
product identifier usage, sentiment drivers and more. This report is best used to
establish a deep understanding of brand identity and market sentiment with key
indicators of how to build or modify marketing efforts to establish or enhance
engagement.
T H E C O N V E R S A T I O N R E P O R T P L U S
A mid-level dive beyond awareness into product name awareness and usage,
product identifier usage, sentiment drivers and more. This report is best used to
establish a deep understanding of brand identity and market sentiment with key
indicators of how to build or modify marketing efforts to establish or enhance
engagement.
T H E C O N V E R S A T I O N R E P O R T E S S E N T I A L S
A deep-dive into brand name awareness and usage, product identifier usage,
buyer behavioral indicators and more. The report is best used to establish a
deep understanding of brand identity and market sentiment and competitive
comparison and analysis with key indicators of how to build or modify marketing
efforts to establish or enhance engagement.
T H E C O N V E R S A T I O N R E P O R T P R E M I U M
UNDERSTANDYOURAUDIENCE

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L O C A T I O N
1415 Bardstown Rd., Suite 3
Louisville, KY 40214
C O N T A C T U S
1-800-490-5912
info@conversationresearchinstitute.com