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Thinking Social
Strategically
SOCIAL MEDIA ROCKSTAR EVENT | SEPTEMBER 19, 2013
Think Strategically
50,000-foot View
What Social Media Can Do
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Customer Service
▪ Facilitate Research & Development
▪ Drive Sales or Leads
Branding & Awareness
Protect Your Reputation
Building Community
Enhance Customer Service
Facilitate Research & Development
Drive Sales or Leads
What do you WANT it to do for YOU?
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Customer Service
▪ Facilitate Research & Development
▪ Drive Sales or Leads
What do you want Social Media to do?
What do they want it to do?
Sales Revenue Cost
Thinking Social Strategically
Think about the audience ...
= Passive, Non-Committal
= Intentional
Pre-Disposed to Buy
Think about their mindset ...
= People I Know
= People I Don’t Know
= People I Work With
= People Near Me
= Weird People
Why are they here?
= See grandkids
= Follow news/celebrity
= Secretly job search
= Who the hell knows?
= Watch Weird People
Content Service Consistency
What about ROI?
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Customer Service
▪ Facilitate Research & Development
▪ Drive Sales or Leads
What	
  do	
  I	
  get	
  in	
  return?
Customer	
  Sa,sfac,on	
  Scores
Higher	
  Search	
  Engine	
  Results
New	
  Product	
  Ideas
Lower	
  Cost-­‐Per	
  Lead
Lower	
  Call	
  Center	
  Costs
More	
  Online	
  Media	
  Coverage
More	
  Subscribers
Faster	
  Response	
  Times
Faster	
  Response	
  Times
Website	
  Traffic
Higher	
  Reten,on	
  Rate
Increased	
  Posi,ve	
  Men,ons
Thinking Social Strategically
What can it do?
What do I want it to do?
How will we measure success?
What	
  the	
  purists	
  say	
  ...Social Media Explorer
socialmediaexplorer.com
@JasonFalls
Damn Handsome
@Nichole_Kelly
CEO, Rocks the Awesome
Strategy & Execution
Agency & Firm Training
Social Domination Tour
Measurement & ROI Focus

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