2. DESIGN APPROACH
The design of this app, which seeks to
connect locals with people travelling to their
city and vice versa was from the start focused
on simplicity. The design seeks to entice
users to participate by showcasing other
users in their current vicinity. The features of
the app are kept to a minimum to encourage
instant comprehension of how the app
functions while retaining the powerful ability
to instantly connect with others, both in their
own city and abroad.
TECHNOLOGIES USED
Wireframing was done in Omnigraffle, design
in Photoshop. The app is being developed on
top of a clone of the Tinder source code to save
development time. This was a constant con-
sideration during the design of the app as we
tried to diffentiate from tinder but retain the
data model and some similar functionality.
MOODBOARD EXPLORATION
I created three moodboards to capture
three different styles that could be used
for the design of this iOS app.
CLIENT TRIBE IOS TRAVEL CONNECTION APP
3. DESIGN APPROACH
The client was looking for a sleek minimal
aesthetic. I incorporated the line from their
pre-existing logo and kept the design very
sparse in order to let their stunning visual
work shine through.
TECHNOLOGIES USED
Wireframing was done in Omnigraffle, design
mockups in Photoshop, site was built with
HTML/CSS. I incorporated the wordpress
back-end to allow the client easily customize
the site’s content and continue adding their
beautiful work.
CLIENT SEMPRE FILMS [website Design]
4. CLIENT ROCKET READS [APP BRANDING PACKAGE]
COMING SOON SITE
Design and production of a coming
soon site for an iOS app that facilitiates
early literacy in children. App was a
winner of Toronto Startup Weekend
2014 and was subsequently accept as
a client of Mars.
LOGO + BANNER ADVERTS
Design of a logo and multiple banner
advertisements as part of a branding
package for this iOS app.
5. DESIGN APPROACH
The client was a UK based dog training
company. They approached me with a pre-
existing logo, from which I built out this
scrolling site to showcase the services they
provide and offer testimonials and contact
information.
TECHNOLOGIES USED
Wireframing was done in Omnigraffle, and
design was mocked up in Photoshop. Site was
built through a thorough modification of an
existing wordpress scrolling template to better
suit the site’s content and the brandt needs.
CLIENT CO-EVOLVE DOG TRAINING [SCROLLER WEBSITE DESIGN]
6. DESIGN APPROACH
Extensive wireframing was necessary to
reason through the various features of this
messaging app. This allowed many elements
to be paired down, resulting in a much more
user friendly approach to what had originally
been envisaged. A custom character was also
designed for use in branding of the app.
TECHNOLOGIES USED
Wireframing was done in Balsamiq Mockups,
design mockups in Photoshop. The app is
currently being developed for the iOS plat-
form using the Firebase framework.
CLIENT GRUMBLR [IOS MESSAGING APP]
