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1. Google Analytics Joris Roebben ( [email_address] ) Tom Michiels ( [email_address] ) www.queromedia.com

7. Calendar

19. Add user

24. Step 4: Link to existing GA account

29. GATC for different profiles <script src=&quot;http://www.google-analytics.com/urchin.js&quot; type=&quot;text/javascript&quot;> </script> <script type=&quot;text/javascript&quot;> _uacct = &quot;UA- 123456-1 &quot;; urchinTracker(); </script> <script src=&quot;http://www.google-analytics.com/urchin.js&quot; type=&quot;text/javascript&quot;> </script> <script type=&quot;text/javascript&quot;> _uacct = &quot;UA- 123456-2 &quot;; urchinTracker(); </script> <script src=&quot;http://www.google-analytics.com/urchin.js&quot; type=&quot;text/javascript&quot;> </script> <script type=&quot;text/javascript&quot;> _uacct = &quot;UA- 654321-1 &quot;; urchinTracker(); </script>

37. 5.1 Exclude all traffic from a domain

38. 5.2 Exclude all traffic from an IP address IP ranges with RegEx !!!

39. 5.3 Include only traffic to a subdirectory

40. 5.4 Include / Exclude filter (1)

41. 5.4 Include / Exclude filter (2)

42. 5.4 Include / Exclude filter (3)

43. 5.5 Search and replace filter (1)

45. 5.6 Uppercase / Lowercase filter

48. Examples of advanced filters (1)

49. Examples of advanced filters (2)

51. Custom segmentation example

53. User Defined Values

54. RegEx Regular expressions are used to match or capture portions of a field using wildcards and metacharacters. They are often used for text manipulation tasks. Most of the filters included in Google Analytics use these expressions to match the data and perform an action when a match is achieved. For instance, an exclude filter is designed to exclude the hit if the regular expression in the filter matches the data contained in the field specified by the filter. Regular expressions are text strings that contain characters, numbers, and wildcards. Note that these wildcard characters can be used literally by escaping them with a backslash 'apos;. For example, when entering www.google.com , escape the periods with a backslash: wwwgooglecom

57. Setting up goals

59. Goals visualisation (1)

60. Goals visualisation (2)

62. Funnel visualisation

65. E-commerce for urchin.js <form style=&quot;display:none;&quot; name=&quot;utmform&quot;> <textarea id=&quot;utmtrans&quot;> UTM:T|[order-id]|[affiliation]|[total]|[tax]|[shipping]|[city]|[state]|[country] UTM:I|[order-id]|[sku/code]|[productname]|[category]|[price]|[quantity] UTM:I|[order-id]|[sku/code]|[productname]|[category]|[price]|[quantity] </textarea> </form>

66. E-commerce for GA.js <script src=&quot;http://www.google-analytics.com/ga.js&quot; type=&quot;text/javascript&quot;></script> <script type=&quot;text/javascript&quot;> var pageTracker = _gat._getTracker(&quot;UA-XXXXX-1&quot;); pageTracker._initData(); pageTracker._addTrans( &quot;1234&quot;, // Order ID &quot;partner&quot;, // Affiliation &quot;2500.25&quot;, // Total &quot;200.25&quot;, // Tax &quot;3&quot;, // Shipping &quot;Brussels&quot;, // City &quot;Brabant&quot;, // State &quot;Belgium&quot; // Country ); pageTracker._addItem( &quot;1234&quot;, // Order ID &quot;MTB25&quot;, // SKU &quot;Mountainbike&quot;, // Product Name &quot;Off-road&quot;, // Category &quot;1500&quot;, // Price &quot;1&quot; // Quantity ); pageTracker._addItem( &quot;1234&quot;, // Order ID &quot;MTB44&quot;, // SKU &quot;Mountainbike&quot;, // Product Name &quot;Cross&quot;, // Category &quot;1000.25&quot;, // Price &quot;1&quot; // Quantity ); pageTracker._trackTrans(); </script>

67. Complete process

68. E-commerce reports

69. E-commerce reports

70. E-commerce reports

71. E-commerce reports

72. 9. Tips & Tricks: Site Search

81. 10. Conclusion

82. 11. Roundup 1. Create a Google Analytics account. 2. Analyze the website. 3. Create and Configure profiles. a) Create filters. b) Create goals and funnels. c) Create recommended profiles. 4. Edit the tracking code. 5. Modify the web site. 6. Add the tracking code to web site pages. 7. Tag marketing campaigns. 8. Enable e-commerce transaction tracking. 9. Implement custom segmentation. 10. Configure other administrative features. a) User accounts and report access. b) Automated email report delivery.

83. 12. Q & A