DMI-Franchise Experts Media Kit

Direct Mail Works When Done Intelligently
Direct Mail Intelligence
THE
Franchise
MARKETING
EXPERTS

For more information or to get your franchise marketing campaign started today,
call Jay Cummings at 561-255-5605 or send an email to j.cummings@directmailintelligence.com.
Table of Contents
TableofContents
About DMI
1
True Value Proposition
2
Value Added Digital Services
3
Turn-Key Direct Mail
5
Creative Examples
6
DMI360o
Customer SnapShot
7
Outreach & Awareness
8
Online Response Workflow
Identifying Risk Indicators
4
9
Client Testimonials
10

About Direct Mail Intelligence
Direct Mail Intelligence (DMI) provides simple and effective marketing solutions for
franchisors/franchisees to help increase sales, provide more inbound leads, and
lower cost per acquisition.
We build response-driven databases that perform at a high level for direct mail,
email and telemarketing campaigns.
DMI has built an easy-to-use marketing platform that enables clients to create,
launch and manage enrollment and/or on-demand marketing campaigns within
minutes.
Further, DMI’s direct mail coordination and project management, together with
our network of logistics partners around the country, ensures accurate in-home
delivery. Our highly responsive customer support team helps coordinate and
manage mail campaigns for hundreds of companies and thousands of clients on a
local, regional and national level.
The Difference is in The data
1
AboutDirectMailIntelligence

How we help franchisors
How we help franchisees
True Value Proposition
DMI is a preferred direct marketing partner for many household name franchises nationwide and we serve
all franchise verticals ranging from hair salons to home services companies. We provide franchisors and
franchisees with a variety of marketing and data services tailored specifically to their needs. Further, we
understand the complexities and challenges corporate owners and individual franchisees face. Please find
specific information about our true value proposition for franchisors and franchisees below.
TrueValueProposition
2
One of the biggest challenges franchisors face is finding new franchise
owners. DMI has developed a simple yet highly effective process, powered
by smart data and proven marketing techniques, to help franchisors attract
potential owners.
Although DMI provides a wide range of marketing and data services, our recipe for success when it
comes to helping franchisors find franchise owners centers around two specific elements:
1. We provide franchisors with the data and creative pieces that will reach the individuals who
meet your franchise criteria such as age, net worth and creditworthiness.
2. We will also target all individuals who have already bought into a franchise similar to yours.
While this approach may seem simple, the engine behind this strategy is powerful data and proven
marketing collateral… and we get results.
Finding the right franchise owner is only part of the equation. Once a
franchisee takes ownership, the process of marketing the franchise and
growing the customer base becomes critical. Here’s how DMI helps
franchisees accomplish these goals:
1. DMI will help raise brand awareness through cost effective
targeted direct marketing campaigns.
2. Methods include DMI’s custom Brand Awareness mailers, which will target prospects based
on a desired radius around the franchise’s location; or the utilization of a targeted direct mail
campaign using specific criteria such as household income, presence of children, square
footage of home, new worth, new mover, etc.
DMI’s goal is to help you achieve a higher success rate for your clients, which in turn will make your job
of selling the franchise much easier in the future. To learn more about our services, contact us today.

Client profiling & triggers
Know your client! View your clients’ financial makeup and lifestyle interests to guide your sales
process. Learn about major events in your clients’ life first, so you can provide assistance.
NEWSLETTER
An Email Newsletter, written by industry experts, is sent monthly to your clients and
prospects to educate and cross-sell your services.
Telemarketing Data
Let your producers choose and order prospects they may want to reach by phone for all
types of products and services.
WEBSITE
Present yourself as the Expertly Informed Professional. This personalized website is your
launch pad to increasing your income. Let your community know you exist. Prospects can
find and contact you directly.
Hosting, modeling, tracking, reporting & analysis
Track client actions to generate more income. The system identifies interested prospects
and drives unique leads directly to you.
Secure customer data management
The system protects your customer list securely and privately. This system uses industry
leading data protection and best of breed practices to safely secure your customer data.
Value Added Digital Services
The DMI Digital Marketing System provides the infrastructure you need to be the expert in your community.
This marketing system provides more than 16 touches to your customers and prospects each year and
unlimited access to your website and digital marketing information. As a client of DMI, you can now receive
Fortune 500 quality marketing, for a fraction of the actual cost. This turn-key system gives you all the
benefits with none of the work, so you can focus on SELLING!
valueaddeddigitalservices
3

Using risk indicators to target the
credit quality of prospects without
the hassles of pre-screen credit data
In response to our clients’ needs, DMI has developed a risk indicator
assessment system that helps identify areas that may be more
likely to fit prospect credit risk categories. Statistically derived from
factors such as demographic, lifestyle, behavioral and other credit
trade line information, DMI aggregates its risk indicator categories
at the ZIP+4 level.
DMI developed this model, which is geared toward direct marketers,
based on years of experience in the credit direct marketing
industry. Our risk indicator system utilizes property, demographic
and summarized credit statistics, and DMI has crunched millions of
transactions to validate each category.
The use of summarized consumer credit data as part of risk indication
removes the burden of making a pre-approved offer of credit while
still retaining the accuracy of the data for list selection and high
level risk management.
DMI’s risk indicator assessment system is a core feature of our
data analytics capabilities, and is available through our proprietary
online marketing platform. Additional selects include demographic,
geographic, lifestyle and, modeled scores and more.
Risk Indicators
FEATURES
Categories
Deep Subprime (519 and below)
Subprime (520 to 619)
Near Prime (620 to 679)
Prime (680 to 719)
High Prime (720 and above)
Benefits
Correlated with “Traditional”
Risk Score (80%+)
Alternative to Traditional
Credit Scores
Increased Conversion
Data Stratification
Applied to the Zip+4 Level
30MM Zip+4 Geographies
call Jay Cummings at 561-255-5605 or send an email to j.cummings@directmailintelligence.com.4
Identifying Risk
Indicators

Turn-key Direct Mail
Direct mail is one of the best marketing resources for generating high-quality, targeted leads. A turn-
key direct mail campaign enables you to deliver the right message directly to your audience with
precision accuracy.
DMI employs its years of direct marketing expertise to help clients in the franchise space maximize
their opportunity for growth through each customized turn-key direct mail campaign.
DMI creates, prints and mails millions of high impact, high response marketing pieces monthly for our
clients ranging from individual agencies to Fortune 500 companies. Our network of printing facilities
throughout the country allows us to offer direct mail campaigns at a competitive price with the ability
to expedite jobs on an as-needed basis.
We understand that the productivity of each franchisor/franchisee depends heavily on the effectiveness
of their marketing campaigns. Rely on DMI’s direct mail experience to help increase your response
rates and more importantly, your return on marketing investment.
DMI’s turn-key direct mail campaigns get results.
With years of direct marketing experience, DMI’s team of sales and marketing professionals will work
with you to create customized direct mail campaigns tailored specifically to your needs.
All turn-key direct mail
Campaigns include:
Turn-keyDirectMail
5

Creative Examples
6
CreativeExamples
Air Conditioning Repair,
Services & Installation
Serving all major brands in <city>, <state>. Over
20 years of A/C Repair experience.
For a Free estimate, call Us today!
<phone>
months
InteRest FRee
Financing12
additional charges
FOR WeeKenD AC RePAIRs
or serVice calls
$
0 system
check
Free
<logo>
we design simple elegance
Johnson Design
888.888.8888
REMODELING
We make
Easy
888.888.8888
www.smithremodeling.com
Living Spaces | Kitchens | Bathrooms | New Additions | More
10%
OFF any
Renovation
FREE
In-Home
Consultation
Smith
Remodeling
(STOP)
living
Pain
with
<company_name>
<phone> | <company_address>
50
OFF
Any Service*
$
20% OffAny Service
New Customers Only. Limit One Coupon Per Visit.
free HAir BOtOx
WithFullPriceHaircut.LimitOneCouponPerVisit.
free PArking
On-SiteParkingIsReadilyAvailable.
YO URHair StudioS
<Company_Tagline>
<c_address>
<c_city>, <c_state> <c_zip>
P. <phone>
W. <website>
viSit
Our New
Location

DMI3600
Customer SnapShot
How to Get the Most Out of Your Customers
The DMI3600
Customer Snapshot helps you understand your customers and how
to find more just like them. In three simple steps, you can find your target prospects
that look just like your best customers and deploy an effective marketing campaign.
Upload a minimum of 2,500 to a maximum of 100,000 of your best customers.
We run our DMI3600
Customer SnapShot—a comprehensive customer profile
and match report of like-minded prospects.
Order your data and/or direct mail campaign.
Review your target prospect report and place your order. Your order will be fulfilled
to your specifications. Data orders are typically completed within hours; and mail
campaigns are generally fulfilled within 72 hours of payment and final proof approval.
DMI360o
CustomerSnapshot
7
2
3
1

AWARENESS
OUTREACH
COMMUNICATION TYPE CHANNEL
Platform | Email | Phone | Webinars/Videos
Frequency
Pre-Campaign Enrollment Prior to Enrollment
Address Verification Email 2 Weeks Prior to Mail Drop
Credit Card Charge/
Mail Drop Notification
1 Week Prior to Mail Drop
Real-Time Lead Delivery Ongoing
Lead Archiving Ongoing
Reporting: Sales Manager &
Sales Person Participation
Ongoing
Post Campaign
Enrollment Status
Ongoing
Client Strategy &
Logistics Call
Weekly
Outreach & Awareness
Outreach&Awareness
8

call Jay Cummings at 561-255-5605 or send an email to j.cummings@directmailintelligence.com.9
Online Response Workflow
PROSPECTNAME ADDRESS CITY ST ZIP UniqueID Phone Name Address City ST ZIP EMAIL
Gary Sitler 2526 BRIARDALE DR Detroit MI 48917 71189A (517) 555-1212 Mary Owner 15 Oregon Ave Ste 207 Detroit MI 48917 mary@owner.com
John Henry 2527 BRIARDALE DR Detroit MI 48918 71189B (517) 555-1213 Mary Owner 15 Oregon Ave Ste 207 Detroit MI 48917 mary@owner.com
Bill Sanford 2528 BRIARDALE DR Detroit MI 48919 71189C (517) 555-1214 Mary Owner 15 Oregon Ave Ste 207 Detroit MI 48917 mary@owner.com
Sandy Rae 2529 BRIARDALE DR Detroit MI 48917 71189D (517) 555-1215 Mary Owner 15 Oregon Ave Ste 207 Detroit MI 48917 mary@owner.com
Marcus Culpaper 2530 BRIARDALE DR Detroit MI 48918 71189E (517) 555-1216 Mary Owner 15 Oregon Ave Ste 207 Detroit MI 48917 mary@owner.com
Shawn Jones 2531 BRIARDALE DR Detroit MI 48917 71189F (517) 555-1217 Mary Owner 15 Oregon Ave Ste 207 Detroit MI 48917 mary@owner.com
Lead FormLanding PageSurvey Letter
Prospects access their Personalized URL (PURL) by going to the predetermined website address and entering
their unique Personal Code (on the mail piece they receive), followed by entering a phone and/or zip code for
verification purposes (depending upon the campaign type).
Once logged in, each prospect then fills out the online form and submits the form upon completion. Form fields
include basic yet intuitive questions designed to glean the most pertinent information from each prospect.
Upon submitting the form, prospects are directed to a Thank You page, and the lead information - including all
fields filled out by the prospect - is sent via email in real-time.
OnlineResponseWorkflow
Prospect Database
1 2 3

What Some of Our
Customers are Saying
“We reached out to DMI in 2010 and asked if they could build a marketing automation tool for our sales force.
They developed the platform in just 60 days and four years later they’ve processed more than 50 million mail
pieces, and have generated more than 31% of our business over the past two years.”
Tim J., – Delray Beach, FL
“DMI has been an integral part of our company’s marketing for over 4 years. Their staff’s expertise in data, ad copy,
creative and overall Marketing is second to none. They’re responsible for more than 30% of our business.”
Lisa F., – Cooper City, FL
“This note is way overdue, but I wanted you to know how much I appreciated the hard work from the entire DMI
staff. I am a long time customer and your years of excellence in customer service remains true today. My Account
Manager is outstanding. The marketing calendar they’ve mapped out for us is to easy use and follow. I cannot
recommend them highly enough.”
Ron B., – Miami, FL
“The quality of our inbound phone calls has dramatically increased since we switched to DMI for our direct
mail marketing efforts. Our sales people get excited when I tell them a new mail campaign is dropping. Overall
business volume has increased and we are now hiring new sales people as we grow.”
Sarah L., – Seattle, WA
“Running a region that never did Direct Mail I was somewhat skeptical. Now having worked with DMI on several
different marketing initiatives over the past 3 years, I’ve become a huge fan. Their team very quickly grasped our
marketing needs and have met and exceeded our goals. I would highly recommend them.”
Bill Z., – Nashville, TN
“We’re lucky we found them, they’ve always been our go to direct mail source. Their data, creative and production
team have taken a huge weight off our shoulders. They’re not just a vendor, they’re a partner.”
Laura T., – Boston, MA
“I am impressed with the level of knowledge DMI has in regards to their marketing services. I am quite pleased with
the fast turnaround and competitive pricing. DMI has significantly helped grow our client base over the past 4 years.”
Ted T., – Miami, FL
“DMI has this stuff down to a science. Our phones are ringing off the hook with qualified prospects.”
Jonathan R., – Raleigh, NC
“I just wanted to thank you guys, our inbound call volume has increased substantially and our mail costs have
decreased by more than 14%. We’ve used just about every major marketing company out there, but DMI is the
one we keep going back to.”
Barbara P., – Port St. Lucie, FL
10
clientTestimonials

THE
Franchise
MARKETING
EXPERTS
6883 Spider Lily Lane
Lake Worth, FL 33462
Contact Us Today
and get a FREE Web Crawl Report!
561-255-5605
j.cummings@directmailintelligence.com
Analyze » Strategize » Execute » Repeat!

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