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Hi, how are you?
The Augmented 
Reality Sandbox
“Present on anything. Make it look nice.”
Some of the things I considered talking about.
A talk that went poorly
Not Tom Selleck
Beer
(I realize this isn’t a topic 
you often talk about with a 
prospective employer) 
But I love beer.
Beer, and beer brewing, is complex.
…and it’s Big Money 
Beer Sold in 2013: 196,241,321 barrels 
(or over six billion gallons) 
of that 
15,302,838 barrels was craft beer 
(or nearly 500 million gallons) 
all data according to Brewers Association at http://brewersassociation.org
$100 Billion Made on Beer Last Year 
of that 
$14.3 Billion Dollars on Craft Beer 
all data according to Brewers Association at http://brewersassociation.org
There was a 17.2% increase in craft beer 
sales from 2012-2013. Hundreds of new 
breweries are opening each year. Big 
breweries trying to catch up with own 
“craft” brands. 
“Craft” is a relatively new market. What to 
make? What to sell? 
How do we figure it all out?
(though, in this case, the dataset isn’t 
*that* big)
2000-2012 
1.5 million entries 
400,000+ users
With craft beer on the rise, 
so many choices. How to 
make them?
“Notes on this brew: 
Brewed with dirty gym socks, and 
pigfeed corn. 
May be paired with industrial cleaner to 
strengthen its effect" 
–MaltLickyWithTheCandy
“Look, I don't know what everyone is 
bashing...this shit costs like $10 for a 30 
pack what do you expect? Golden 
ambrosia served in a chalice while angels 
whistle on your dong?” 
–aheedratron
Overall, Trusted 
Source
Thesis: We can infer what beers we should 
brew based on Beer Advocate data.
A Quick Note: IPAs are terrible.
Some data analysis from the beer advocate stats.
When are we drinking?
Does the data work?
September
October
So, we’re pretty sure this works. What’s 
next?
Next Steps
Ted Dunning 
Anomalous data 
Look for the “norm” 
Aggregate ratings with current 
data, and see if we can find beers 
that stand out as having 
potential.
Next Steps 
• Build additional Dashboards that help answer 
questions: 
• What beers should I brew this month? 
• What flavor profiles should I be matching for this 
time period? 
• What beers have the potential to sell well, but 
aren’t being pushed by competitors?
A Beginning Toolset
Thanks.

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Beer2

  • 1. Hi, how are you?
  • 2.
  • 3.
  • 5.
  • 6.
  • 7.
  • 8. “Present on anything. Make it look nice.”
  • 9.
  • 10. Some of the things I considered talking about.
  • 11. A talk that went poorly
  • 13. Beer
  • 14. (I realize this isn’t a topic you often talk about with a prospective employer) But I love beer.
  • 15. Beer, and beer brewing, is complex.
  • 16. …and it’s Big Money Beer Sold in 2013: 196,241,321 barrels (or over six billion gallons) of that 15,302,838 barrels was craft beer (or nearly 500 million gallons) all data according to Brewers Association at http://brewersassociation.org
  • 17. $100 Billion Made on Beer Last Year of that $14.3 Billion Dollars on Craft Beer all data according to Brewers Association at http://brewersassociation.org
  • 18. There was a 17.2% increase in craft beer sales from 2012-2013. Hundreds of new breweries are opening each year. Big breweries trying to catch up with own “craft” brands. “Craft” is a relatively new market. What to make? What to sell? How do we figure it all out?
  • 19.
  • 20. (though, in this case, the dataset isn’t *that* big)
  • 21. 2000-2012 1.5 million entries 400,000+ users
  • 22.
  • 23. With craft beer on the rise, so many choices. How to make them?
  • 24. “Notes on this brew: Brewed with dirty gym socks, and pigfeed corn. May be paired with industrial cleaner to strengthen its effect" –MaltLickyWithTheCandy
  • 25. “Look, I don't know what everyone is bashing...this shit costs like $10 for a 30 pack what do you expect? Golden ambrosia served in a chalice while angels whistle on your dong?” –aheedratron
  • 27. Thesis: We can infer what beers we should brew based on Beer Advocate data.
  • 28. A Quick Note: IPAs are terrible.
  • 29. Some data analysis from the beer advocate stats.
  • 30.
  • 31.
  • 32. When are we drinking?
  • 33.
  • 34.
  • 35. Does the data work?
  • 38. So, we’re pretty sure this works. What’s next?
  • 39.
  • 40.
  • 41.
  • 42.
  • 44. Ted Dunning Anomalous data Look for the “norm” Aggregate ratings with current data, and see if we can find beers that stand out as having potential.
  • 45. Next Steps • Build additional Dashboards that help answer questions: • What beers should I brew this month? • What flavor profiles should I be matching for this time period? • What beers have the potential to sell well, but aren’t being pushed by competitors?