1. Horror House
A horror magazine proposal by Jayden
Klein

2. Purpose
• The purpose of my horror-based magazine will be to inform the target audience about recent and
upcoming films to let people know if movies are worth watching or not.
• This will also entertain people as there will be many reviews on each film with lots of information
about insides and outs of the film.
• There will be lots of posters and pictures of scenes from the movies so the reader can feel more
immersed.
• The target audience will be able to keep up with the new movie releases with ease and can rely on the
magazine to provide all the info on all the movies and what people think of them.
• I want the audience to find the magazine extremely engaging so they will refer it to their friends
and the magazine will become very popular in north London.

3. Content
• The content will include plenty of stats and reviews about latest
and upcoming films.
• There will be pictures and a3 posters of scenes and characters from
the movies.
• The reviews will be professional and detailed. There will also be the
main actors listed on each film and information on each actor.
• There will also be a section on older films from around 1990, for
example, the original scream which is still very popular, and the
audience will enjoy rewatching.
• This content should be enough to satisfy and entertain the target
audience.
• There will also be a monthly giveaway in the magazine to excite the
reader

4. Font
• The font will reflect the genre by being a
scary font like the one in the picture that
will create a creepy tone throughout the
magazine. There will be a range of
different eerie fonts for variation. The
font is scary to match the theme of the
magazine. The font will be similar
throughout the magazine to keep the
same theme and tone.

5. The Name
• The name of the magazine
will be Horror House. The
name links to the theme of
the magazine. It also
relates to what will be
inside of the magazine. The
name is original.

6. Colour Scheme
• The colour scheme will be red
and black which connotes horror
and creates a creepy and eerie
tone throughout the magazine.
The red is linked to blood and
gore. The black links to darkness.

7. Target Audience
• The target audience for my horror magazine will be 18–35-year-old men
who experience joy and excitement when hearing about upcoming horror
movies.
• The target socio-economic group is B to C1.
• The age rating is 18+because there will be some films in the magazine that
are 18+ and it is not allowed for anyone under the age of 18 to watch these
films.
• The target audience is also for people who wish to find out about recent
and upcoming horror films. So therefore, the main target audience is
lovers of horror.
• My secondary target audience is any age 35+ of any ethnicity who also
enjoy horror.

8. Resources and Personnel
The resources needed are listed for the magazine :
-Digital camera-- To take photos for the magazine.
-Computer system--To create the magazine.
-Adobe Photoshop-- To edit the magazine.
-Photographer-- To take the photos.
-Writer--To write the reviews and news about the horror films.
-Model- To be in the photos
-Editor--To edit the magazine to make it look good.
-Camera lenses-- To take different type of photos
-Tablet-Animations.

9. Mood Board
• My mood board presents some
movies pictures and ideas that
my horror magazine will be filled
with.
• The mood board shows the type
of movies that the magazine will
include and how the magazine
will be scary to reflect the genre
of horror

10. Sketches
The following pictures show a concept of what my front cover and double
page spread will look like
The front cover
has lots of words
and pictures
which will catch
people's
attention
The double page
spread shows how
it will be layed out
on the magazine
and won't be boring
to look at as there is
lots of writing and a
big image

11. Competition
• The main competitor for my magazine is SCREAM.
• Scream is the most popular horror magazine in the
United Kingdom and therefore it will be difficult
for my magazine to catch up to the popularity
SCREAM has.

12. Form
• My magazine will release monthly with both an
online copy for 3 pound and a printed copy for
£4.
• There will be a yearly subscription where the
copies will b sent to the buyers house every
month with only one payment of £30.
• There will be approximately 50 pages where
every month the latest and new upcoming
horror films will be on the front cover and inside
the magazine.
• The print will be delivered to the doorstep of
your house the same day the new monthly copy
has been released.
• The magazine will be made of coated paper so it
doesn't tear easily.

13. Distribution
• When the magazine is finished, the first copies will be given away at
film festivals. They will also be sold in newsagents. It will b
advertised on posters all around North London.
• If the magazine becomes popular, it can be sold in bigger and more
popular shops like Tesco or WHSmith.
• The first copies will be printed at a house but if the magazine sells a
lot and the magazine becomes extremely popular we will open up a
fully automated factory to create thousands more copies.

14. Conclusion
•In Conclusion, my horror-based magazine will be an
immersive experience full of information about the most
popular and upcoming horror movies that the target
audience can learn and be entertained from.