1. Masthead
‘ATM’ is a shorter version of the title of the
magazine ‘Atmosphere’, the producers of the
magazine may have done this to become more
attractive to the younger target audience. The
target audience can relate to slang type words
rather than formal.
Main Image
The artist’s star persona is the main feature of
the image of Dizzee Rascal; it expresses his
attitude and ambition towards his music
character and how he wants to be perceived by
his fans. Dizzee Rascal’s body gesture
suggests he is serious about his music, also he
respects the readers and fans of himself and
the magazine.
This main image is strong according to the
colour chosen for the singer’s item of clothing,
which creates informality. Many from the
target audience may be influenced by his dress
sense.
Freebie
Free gifts are an attractive feature of a
magazine. ‘ATM’ has included this on the front
cover to invite readers to listen to the free CD;
as well as purchasing the magazine. For this
issue of ‘ATM’ the free CD is the main element
of the magazine which is promised to persuade
more readers, potentially resulting in
circulation.
The freebie compliments the style and layout of
‘ATM’ suggesting the magazine is up-to-date
and following the latest fashion.
Cover Lines
Words such as ‘free’ and ‘in the
mix’ are used to appeal to the
target audience, they also attract
potential readers with the type
of language used.
The left third
Within ‘ATM’s left third it
includes what is featured in
the magazine. Each band is
clear to the audience by the
layout of the magazine and
how it is represented.
Compared to other magazines
this left third does not consist
of many articles or cover
lines; this may be because of
the general style or fashion
genre of this magazine.
Features
Each feature of the magazine
represents what it is about, for
example the background is
subtle but compliments the main
image and magazine features.
The cover mount is one of the
main features of the magazine,
the ‘free gift’ attached to the
cover of the magazine attracts
the target audience. There are
many features of ‘Atmosphere’
which could potentially increase
the circulation of the magazine
such as the cover mount, main
artist and bands included.