MSAE Sales & Marketing Symposium 2014 This presentation covers the following: · How online content influences how you are found online and influences your search rankings · What the role of mobile devices is within today’s multiscreen, multiplatform landscape · How social media has changed from a free platform to an advertising juggernaut · Why Google Analytics is your friend and how it can make you look like a genius · What we mean by big data · That integration is the key to your marketing success