Google Adwords Presentation 1 09

Google Adwords 101 ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda

Basics of Google Search Ads ,[object Object],[object Object],[object Object],[object Object],Types of Search Ads Organic Paid Search Paid: Content Network

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are you paying for?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Structure of Ad Campaigns

Before you start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Choose Starter or Standard edition Signing in

Choos ing Standard vs Starter edition

Which edition is right for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finding your audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing your ads ,[object Object],[object Object],[object Object]

Choosing your search terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do people look for your product or service?

Set your budget & billing method

Reports: Ad Group Detail – Keywords

Reports: Ad Group Detail – Ad text

Standard vs Starter: Closer Look Google Analytics FREE with “Standard Edition”

Google Analytics: web traffic & Adword ROI

Google Adwords Presentation 1 09

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