10 useful tips to increase the ROI on your recruitment advertising. You can read an extended version of this presentation on the Undercover Recruiter: http://theundercoverrecruiter.com/maximise-job-board-usage/

1. 10 tips to
maximize
jobboard usage

2. Choosing the right
job board

3. Make your job easy
to find
• Learn & benefit from how job boards
rank your jobs
• How does a candidate search on each
site?

4. Job copy
Key Factors affecting performance
Include:
• Job Title
• Length of advert & key word
density
• Clear job requirements

5. Consider
using several
job boards
•Don’t put all your eggs in one basket
•Use a combination of targeted niche, social and
general sites
•A small number of relevant job boards =
exposure across multiple platforms

6. Smart posting –
understand your
inventory
• Don’t just post & pray
• Use inventory that provides visibility
amongst passive candidates

7. Make use of available
functionality
Such as filter questions, response
templates
or direct candidates to a free ATS, like
Qandidate.com!

8. Active account
management
• Is your ad response poor?
• Do a test, can you find the job easily
from a candidate perspective?
• Tweak the advert, don’t wait 30 days!

9. Manage expectations
• Adverts are not 100%
Successful
• Some positions take
Longer to fill than others
• Job boards are Element of the
marketing mix

10. Know when to break
with process
• Be flexible
• Make applying easy

11. Negotiate
•Don’t be afraid to
•Negotiate with job boards
• Take advantage of
• Spot buying

12. Sign up for
Qandidate.com!

13. Qandidate.com
Qandidate.com marketing plan
“from strategy into action”