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3 Paths to Coworking Influence
Jennifer Magnolfi | Coworking Europe 2015
Programmable Habitats | @magnolfi
Freedom and order are often seen as opposite
extremes in our historical experience,
when they should instead be understood as
interdependent - Henry Kissinger
Programmable Habitats | @magnolfi
Programmable Habitats | @magnolfi
2007 - Edge Phenomenon remote from CRE
2010 - First Coworking Conference in Brussels
2011 - SXSW first Coworking Conference in US
2007 2010 2011
2011 2012 2014 2015
2011 - Design and Software businesses to serve Coworking
2012 - US Corporate HQ projects to integrate Coworking
2014 - WeWork at $5.5B Coworking hits mainstream financial investment
Programmable Habitats | @magnolfi
Programmable Habitats | @magnolfi
The mystery to be overcome is one all people
share - how divergent historical experiences
and values can be shaped into a common
[future] - Henry Kissinger
Programmable Habitats | @magnolfi
What is the growth trajectory for Coworking?
How can it innovate and expand its influence?
Research Questions
Programmable Habitats | @magnolfi
1. Workspace > from physical collaboration space
built through furniture products, to digital
collaboration space built on network logic.
Programmable Habitats | @magnolfi
An evolution of coworking models and influences - by Jennifer Magnolfi
An evolution of coworking models and influences - by Jennifer Magnolfi
An evolution of coworking models and influences - by Jennifer Magnolfi
An evolution of coworking models and influences - by Jennifer Magnolfi
“Not many can build things at Internet scale, but still be able to
recognize the tiny details that go into making a community
grow.”
Accel Partners speaking of Stewart Butterfield, Slack CEO
Programmable Habitats | @magnolfi
2. Community Manager > a new role in the future
(corporate) workspace
Programmable Habitats | @magnolfi
Programmable Habitats | @magnolfi
Programmable Habitats | @magnolfi
Internal Corporate Communications
Corporate Workplace Services People Operations
CM
3. Talent Development > the potential intrinsic to
Coworking innovation
Programmable Habitats | @magnolfi
Coworking is the first space that truly makes physical
the vision of Net Culture > Indy Hall
You don’t manufacture innovation. You cultivate it.
> Office Nomads
We are approaching a world where the question won’t
be ‘Where do you work?’ but ‘Do you cowork?’ > Cohere
Programmable Habitats | @magnolfi
> Robotics and AI Lead Users 2015
An evolution of coworking models and influences - by Jennifer Magnolfi
An evolution of coworking models and influences - by Jennifer Magnolfi
Programmable Habitats | @magnolfi
> Migration Patterns 2015
European University Institute - Migration Policy Center
OPENNESS
SHARING
CO-CREATION
“Growing up my parents told me I could do anything. I could be an astronaut,
the next president, anything I wanted to be. But the world that I saw ahead
was very different. [...] The world of work today is at odds with what our
parents told us. It is not allowing any of us to reach our full potential.
This is what Coworking is about - reaching our full potential.
If you step back and try to get outside of this, you realize that this must look
like the Future of work”.
Coworking Conference Austin, 2011
Programmable Habitats | @magnolfi

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An evolution of coworking models and influences - by Jennifer Magnolfi

  • 1. 3 Paths to Coworking Influence Jennifer Magnolfi | Coworking Europe 2015 Programmable Habitats | @magnolfi
  • 2. Freedom and order are often seen as opposite extremes in our historical experience, when they should instead be understood as interdependent - Henry Kissinger Programmable Habitats | @magnolfi
  • 3. Programmable Habitats | @magnolfi 2007 - Edge Phenomenon remote from CRE 2010 - First Coworking Conference in Brussels 2011 - SXSW first Coworking Conference in US 2007 2010 2011
  • 4. 2011 2012 2014 2015 2011 - Design and Software businesses to serve Coworking 2012 - US Corporate HQ projects to integrate Coworking 2014 - WeWork at $5.5B Coworking hits mainstream financial investment Programmable Habitats | @magnolfi
  • 6. The mystery to be overcome is one all people share - how divergent historical experiences and values can be shaped into a common [future] - Henry Kissinger Programmable Habitats | @magnolfi
  • 7. What is the growth trajectory for Coworking? How can it innovate and expand its influence? Research Questions Programmable Habitats | @magnolfi
  • 8. 1. Workspace > from physical collaboration space built through furniture products, to digital collaboration space built on network logic. Programmable Habitats | @magnolfi
  • 13. “Not many can build things at Internet scale, but still be able to recognize the tiny details that go into making a community grow.” Accel Partners speaking of Stewart Butterfield, Slack CEO Programmable Habitats | @magnolfi
  • 14. 2. Community Manager > a new role in the future (corporate) workspace Programmable Habitats | @magnolfi
  • 17. Internal Corporate Communications Corporate Workplace Services People Operations CM
  • 18. 3. Talent Development > the potential intrinsic to Coworking innovation Programmable Habitats | @magnolfi
  • 19. Coworking is the first space that truly makes physical the vision of Net Culture > Indy Hall You don’t manufacture innovation. You cultivate it. > Office Nomads We are approaching a world where the question won’t be ‘Where do you work?’ but ‘Do you cowork?’ > Cohere Programmable Habitats | @magnolfi
  • 20. > Robotics and AI Lead Users 2015
  • 23. Programmable Habitats | @magnolfi > Migration Patterns 2015 European University Institute - Migration Policy Center
  • 25. “Growing up my parents told me I could do anything. I could be an astronaut, the next president, anything I wanted to be. But the world that I saw ahead was very different. [...] The world of work today is at odds with what our parents told us. It is not allowing any of us to reach our full potential. This is what Coworking is about - reaching our full potential. If you step back and try to get outside of this, you realize that this must look like the Future of work”. Coworking Conference Austin, 2011 Programmable Habitats | @magnolfi