The document summarizes an online marketplace called Jebelz that aims to redefine online shopping for coffee enthusiasts in the UAE. It provides a one-stop shop for coffee-related products from various sellers at competitive prices. Customers can search and compare options from multiple sellers easily. Products are delivered quickly through partnerships with logistics companies. The founder has previous e-commerce experience and aims to expand the business to other GCC countries like Saudi Arabia. Funding of AED 11 million is sought to support marketing, hiring, and technology upgrades to scale the platform.

1. Online Shopping Redefined

2. Problem
Coffee
Consumables, domestic and commercial equipment, brewing tools are unavailable at one place
in the market.
Malls
Do not provide options to see prices from different shops at one place.
Ecosystem
For coffee enthusiasts is not available with generic marketplaces in the region.
Online Shopping Redefined

3. Online Shopping Redefined
Solution
Sellers compete on Jebelz marketplace to list products on lowest price and benefit goes to users.
Customers empowered to search through larger number of products selection offered from
authorized distributors/importers in a few clicks.
Quick Deliveries through 3PL partners in the UAE.

4. Online Shopping Redefined
Product
Search
Quick Delivery/ Buy
Compare Sellers

5. Market
Coffee consumption is worth AED 2.25 billion in the UAE.*
UAE
Has highest mobile penetration in Arab region with 228.3 phones per 100 person.
8.4 Million
Internet users in UAE.
Online Shopping Redefined
*https://www.dubaichamber.com/resources/information-and-research/economic-trends/recent-trends-in-uae-coffee-market

6. Online Shopping Redefined
Competition
Generic Marketplaces
 Amazon
 Noon
Niche Players
 Ekuep

7. Online Shopping Redefined
Business Model
Commission
Of 14% on all items sold on the platform. Direct sourcing from European manufactures to
enhance GP to around 45%
In Pipeline
Ads
for sellers to get top position display.
Official stores
For brand.
Paid membership
for customers to avail premium features.

8. Online Shopping Redefined
Go To Market
• Public Relations
• Email marketing
• Influencer marketing
• Search Engine Marketing
• Social Media Marketing
• Price comparison and Affiliate websites

9. Online Shopping Redefined
KPIs for Growth Measurement
Traction To Date
AED 250000+ (Launched in March2022)
Products Listed
600+
Sellers On Jebelz
10+
Average order value
AED 2700

10. Online Shopping Redefined
Projected Financials in AED

11. Online Shopping Redefined
Fund Raising & Deployment
AED 11M is required to scale up Jebelz in the GCC region.
Raised fund would be deployed for aggressive marketing, onboarding key talent &
technology enhancement.
KSA expansion to tap the biggest market of GCC. KSA is one of the world’s fastest growing market
for coffee industry.

12. Online Shopping Redefined
Founder
Before moving to Dubai, he has been part of Flipkart.com in India during its early days and worked
with the top management. Flipkart is India’s leading e-commerce marketplace and acquired by
Walmart.
Zeeshan Anwar
Zeeshan has 11 years of experience purely in e-commerce industry. At his last role, he was Head of
the UAE region for ekuep. He holds Gold Medalist degree from JMI, Delhi and is passionate about
entrepreneurship and disruptive ideas.

13. Online Shopping Redefined
Team Members
Mohammad Noman, CTO He has 12 years of IT experience which include working as team lead
for tech agencies. He is leading a engineering team of six resources from Dubai.
Nabeel Hassan, Head of Marketplace He has over 5 years of e-commerce experience in UAE and
UK. Nabeel is responsible for building seller ecosystem and account management.
Team of 13 members in the UAE and India

14. Online Shopping Redefined
Team Members
Umesh Kumar: He has 10 years of experience in digital marketing and has previously worked for
top digital agencies.
Jihad Habchi: He is responsible for business development.
Lena Al Sokkary: She is the Customer success manager to measure customer happiness and
getting the feedback for improvement.
Ammar Adra: He is ourInfluencer marketing and media communication expert.

15. Online Shopping Redefined
Thank You
www.jebelz.com zeeshan@jebelz.com