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Using WordPress for Digital Marketing in Japan

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Jeff Crawford from JC Digital Presented Digital Marketing techniques, specifically use of Landing Pages, to get better results online. At the end of the presentation, he suggest both self hosted services, and types of services available on WordPress.

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Using WordPress for Digital Marketing in Japan

  1. 1. Using WordPress for Digital MarketingBy Jeff Crawford Founder and Lead Consultant
  2. 2. How Do Visitors Come to Your Site? 2 HP Goal Display AdsSearch Ads Social Networks Search Traffic Retargeting Ads MA Email Sequence Offer! ToFu MiFu BoFu User Status in Funnel User Demographics 15 - 35 35 - 5555 - 75 75 & older Male Blah Female MaleFemale This puts a lot of stress on the Home Page to keep everybody happy.
  3. 3.  When you try to please everybody, you please nobody. 3  みんなを喜ばせようとする場合、誰も喜ばない。 Mark Cuban マークキューバン
  4. 4. Landing Page Noun: a web page that a user is directed to after clicking on an external hyperlink, often a page designed especially for marketing purposes. 4 名詞: ユーザが外部のハイパーリンクをクリックした後に導かれるウェブページで あり、多くの場合マーケティングのために特別に設計されたページである。
  5. 5. How Do Visitors Come to Your Site? 5 HP Goal Display AdsSearch Ads Social Networks Search Traffic Retargeting Ads MA Email Sequence Offer! ToFu MiFu BoFu User Demographics 15 - 35 35 - 5555 - 75 75 & older Male Blah Female MaleFemale LP LP LP LP LP LP LPLP LP LP LP LP LP Effective use of LPs reduces bounce rates, and improves conversions. User Status in Funnel
  6. 6. PPC Ads – Matching Ads to Landing Pages 6A good Quality Score will get you higher ranked ads at a discount Keyword Search Ad Landing Page Babysitter Service ベビーシッターサービス H1 Tag H2 Tags Title & Meta-Description & Text Babysitter Service in Japan Browse through 100’s of babysitters online… xxxxxxxx… H1 Tag H2 Tags Title & Meta-Description & Text あなたご自身で選べるベビーシッターサービス 価格、スキル、人柄。ご家族にぴったりな ベビーシッターを自分で選びたい。 xxxxxxxx… Key Point #1: for best Quality Score, keywords need to match Ads Key Point #2: for best Quality Score, keywords need to match Landing Pages.
  7. 7. Using LPs for Meet User’s Needs 7 Challenge: People Search for your Service using many types of Keywords 日本語 ベビーシッター ベビーシッターサービスベ ビーシッター<場所> 上質なベビーシッター ベビーシッター時給 バイリンガルベビーシッター 。。。 English babysitter babysitter service babysitter near me quality babysitter babysitter prices bilingual babysitter 。。。 LP LP LP LP LP LP But with individual landing pages, you can meet the user’s exact needs. LP LP LP LP LP LP
  8. 8.  But isn’t that a lot of work? Do I need to hire a developer? 8  しかし、それってかなりの業務になりませんか? 開発者を雇 う必要がありますか? Scared Marketer 恐がりのマーケティング 担当者 Answer: No: A good quality Landing Page strategy and tools can make it really easy.
  9. 9. Landing Page Solutions 9 Hosted LP Services Marketing Automation Tools WordPress Visual Tools Lead Pages Hubspot XX Unbounce Marketo XX Kickoff Labs Eloqua XX Instapage Mautic XX WP What to Look For: 1. Visual Builder (WSWIG, D&D) 2. Select LPs from a library 3. Lead Capture 4. Marketing Oriented
  10. 10. Conclusion 18 With a Good Land Page Strategy you can:  Target User’s Needs:  Where user is coming from  User’s Demographic  User’s State of Mind  Run Tests (A/B Tests)  New Offers, Discounts, Seasonal Sales  Launch new LPs in hours, not days or weeks.  With No code  For WordPress, there are some good builders for Landing Pages. LP LP LP LP LP LP LP LP LP LP LP LP
  11. 11. JC Digital Consulting Jingumae 6-16-12, Shibuya-ku JAPAN 080-3408-5333 011-81-80-3408-5333 C O N T A C T D E T A I L S HOW TO CONTACT US jeff@jcdigital.jp 19
  12. 12. THANK YOU

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