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www.presentbee.com
Gifting is all around us $3.2 Billion In Annual Online Gift Purchases
No one likes to give bad gifts…but it happens frequently Are you serious?
Christmas 64,548 150,000+ Gifting Questions posed Birthday 47,398 Wedding 16,173 Valentine’s Day 13,690 Anniversary 9,938 Mother’s Day 7,264 Baby shower 4,403 Father’s Day Graduation 4,385 4,171 Easter House warming Halloween Baptism 1,030 734 687 Bat-Mitzvah 625 365 Annual Celebration Holidays Special Events 4
Present Bee is revolutionizing the gift giving  process by making it simple, social and fun Goal: Help you give better gifts with less stress and more social proof
The Gift Giving Process Idea Generation Selection Purchase 1 2 3
Present Bee powerfully combines: Group Gifting Gifting Advice  from Social Networks Intelligent Gift Suggestions 3 2 1
2 days away 5 days away 6 days away 7 days away
2 days away 5 days away 6 days away 7 days away
anielle d 2 days away 5 days away 6 days away 7 days away
2 days away 5 days away 6 days away 7 days away
Buy Buy Buy Like Dislike Like      Dislike Like      Dislike Buy Buy Buy Like      Dislike Like  Like      Dislike Dislike
<< Back      		           >> More ideas Buy Buy Buy Like Dislike Like      Dislike Dislike Like Buy Buy Buy Like      Dislike Like  Like      Dislike Dislike
+1 Like       Dislike Like      Dislike Like      Dislike Like      Dislike Go Like      Dislike Like      Dislike Like      Dislike
+4 Buy Like       Buy Dislike or Buy with Friends  +3 Like       Dislike
Kindle Wireless Reading Device Invite Friends Search for a friend Hey if we all chip in $20 we  can get Danielle a Kindle!  Let’s do it! Go Zach Ciszonx Jeff Eidenx Adam Mallingerx Hugo Forte x Danielle T. x Steve Hoffman x
Chip In  $60 / $139.99
Write a comment… Amount Chipped in Chip In $60 / $139.99 $10.00 Name Who’s Invited Participants   Ask Friends Address Card # Card Type Chip in!  $10.00 $10.00 $10.00 $10.00 You will not be charged unless $139.99 is raised $20.00
Chip In  Success! Item shipped
Gift Reminder and Suggestion Emails
Upcoming Gifting Event Email Notifications
Social Commerce is Exploding in Growth Source: Booz and Co., 2011
The market is experimenting with social gifting, but no comprehensive solutions currently exists Idea Generation Selection Purchase 1 2 3
A Typical Present Bee User Laura and her friends are extremely active in: Sharing Online via Social Media 1 Gift Giving 2 Laura Brown Online Shopping 3 ,[object Object]
Advertising Executive
Uses the Internet to manage her personal life ,[object Object]
How Will We Generate Revenue?
Current Customer Acquisition Cost Mid-term Life time value of User Cost per user: $.331 Total revenue per user per year: $2.03
Future Customer Acquisition Cost Future Life time value of User Cost per user: $.149 Total revenue per user per year: $3.57
Team Jeffrey Eiden- President, Present Bee. Intern at Early Stage Venture Partners. Chris Sell- Frontend developer/ UI Lead. Founder of EccoLiving.com. Grew cumulative sales of $30,000 in 2 years. Stefan Birrer- CTO, PhD, Northwestern University in peer to peer computing. Founded Dosensio, Inc. and Neokast LLC. Hugo Forte– Former senior engineer at Echo Logistics and Media Bank. Former developer at Neokast LLC and current lead developer at Ubid.com Paul Olczak- Ph.D – Electrical Engineering and Computer Science, machine learning specialty.
Present Bee Advisory Board Mike Marasco President of Northwestern’s Farley Center of Entrepreneurship Brad Morehead Cofounder of Wildcat Angels Steve Olechowski CoFounder of Feedburner Doug VanDerMolen Lead UX for Google Analytics
Moving Forward Improving Gift Suggestions Group Payment Retail Partnerships
Questions?
The Evolution of Present Bee
Target Market Empowered Women give about 17 gifts per year, with close to 45% being bought online. The tables below show data from an internal survey of one hundred women between the ages of 25-50:
Target Market Empowered Women are Influencers and Share Online more than other online adults. Considering their frequent gifting behavior, these women are an ideal subgroup to use and recommend Present Bee Source: Forrester Reports
Customer Retention Current Stats: Returning Users: 23% Active weekly Users: 12.6% Customer Retention Goal:  Increase weekly active users to 50%. Actions: Update emails for upcoming birthdays, holidays, times of celebration: current 3.6% re-engagement weekly. ,[object Object],Notification emails for activity on site. ,[object Object],Create Group Gifting functionality. ,[object Object],Ad Retargeting ,[object Object],[object Object]
Data Data on the hottest gifts by demographic up to 3 weeks before holiday season. Value to retailers:  Allocate online ad spend smarter. Advertise hot gifts and associate them with a brand. Change ad spend to networks with demographics discussing their products. In store management Alter in store displays to highlight popular gifts by section. Increase stock of popular gifts if possible.
Retailers H & M Forever 21 Nordstrom Sephora Louis Vuitton Crate and Barrel
<< Back to Danielles’sBuzzlist 1 item added to Danielle Tenenbaum’sBuzzlist Mixing Bowls $36.95 Champagne Flutes $19.99 Wine Glasses $11.95 each Cayenne Umbrella $295.99 d Personalized Gift Ideas from Crate and Barrel for… Danielle Tenenabaum Jen thinks Danielle would like: Glass Containers $79.99 x You added the                 Espresso Machine to  Danielle Tenenbaum’sBuzzlist.  Katy thinks Danielle would like: Espresso Machine $299.95 Bamboo Bread Box $39.95 Artesia Tray $29.95 Tea Pot $36.95 Wine Opener Set $49.99 Like      Dislike Like      Dislike Like      Dislike Like      Dislike +10 honey points Cancel Bridget thinks Danielle would like: Coffee Maker $89.99 Woven Basket $59.99 Metallic Leaf $19.95 Travel Sudoku $14.95 Agave Centerpiece $69.95 Like      Dislike Like      Dislike Like      Dislike Like      Dislike More
Let’s Gift It API Present Bee passes product info to LetsGiftIt Present Bee user is taken to LetsGiftIt Group Gift page for selected item from Buzzlist User invites mutual friends/family members
Hunch API Send interests of Present Bee users to Hunch server. Receive product recommendations by category in json from Hunch’s algorithm.
Making Smarter Recommendations Top 100 Facebook Interests Relevant Amazon Browse Nodes
User Growth
Financials
Initial Success 1,132 users, 700+ active this month thus far 30 purchases ($20 average) 27,000 + page views since launching the site Average user visits 3+ buzzlists on first visit 12.5% signup rate

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Present Bee!

  • 2. Gifting is all around us $3.2 Billion In Annual Online Gift Purchases
  • 3. No one likes to give bad gifts…but it happens frequently Are you serious?
  • 4. Christmas 64,548 150,000+ Gifting Questions posed Birthday 47,398 Wedding 16,173 Valentine’s Day 13,690 Anniversary 9,938 Mother’s Day 7,264 Baby shower 4,403 Father’s Day Graduation 4,385 4,171 Easter House warming Halloween Baptism 1,030 734 687 Bat-Mitzvah 625 365 Annual Celebration Holidays Special Events 4
  • 5. Present Bee is revolutionizing the gift giving process by making it simple, social and fun Goal: Help you give better gifts with less stress and more social proof
  • 6. The Gift Giving Process Idea Generation Selection Purchase 1 2 3
  • 7. Present Bee powerfully combines: Group Gifting Gifting Advice from Social Networks Intelligent Gift Suggestions 3 2 1
  • 8.
  • 9. 2 days away 5 days away 6 days away 7 days away
  • 10. 2 days away 5 days away 6 days away 7 days away
  • 11. anielle d 2 days away 5 days away 6 days away 7 days away
  • 12. 2 days away 5 days away 6 days away 7 days away
  • 13. Buy Buy Buy Like Dislike Like Dislike Like Dislike Buy Buy Buy Like Dislike Like Like Dislike Dislike
  • 14. << Back >> More ideas Buy Buy Buy Like Dislike Like Dislike Dislike Like Buy Buy Buy Like Dislike Like Like Dislike Dislike
  • 15. +1 Like Dislike Like Dislike Like Dislike Like Dislike Go Like Dislike Like Dislike Like Dislike
  • 16. +4 Buy Like Buy Dislike or Buy with Friends +3 Like Dislike
  • 17. Kindle Wireless Reading Device Invite Friends Search for a friend Hey if we all chip in $20 we can get Danielle a Kindle! Let’s do it! Go Zach Ciszonx Jeff Eidenx Adam Mallingerx Hugo Forte x Danielle T. x Steve Hoffman x
  • 18. Chip In $60 / $139.99
  • 19. Write a comment… Amount Chipped in Chip In $60 / $139.99 $10.00 Name Who’s Invited Participants Ask Friends Address Card # Card Type Chip in! $10.00 $10.00 $10.00 $10.00 You will not be charged unless $139.99 is raised $20.00
  • 20. Chip In Success! Item shipped
  • 21. Gift Reminder and Suggestion Emails
  • 22. Upcoming Gifting Event Email Notifications
  • 23. Social Commerce is Exploding in Growth Source: Booz and Co., 2011
  • 24. The market is experimenting with social gifting, but no comprehensive solutions currently exists Idea Generation Selection Purchase 1 2 3
  • 25.
  • 27.
  • 28. How Will We Generate Revenue?
  • 29. Current Customer Acquisition Cost Mid-term Life time value of User Cost per user: $.331 Total revenue per user per year: $2.03
  • 30. Future Customer Acquisition Cost Future Life time value of User Cost per user: $.149 Total revenue per user per year: $3.57
  • 31. Team Jeffrey Eiden- President, Present Bee. Intern at Early Stage Venture Partners. Chris Sell- Frontend developer/ UI Lead. Founder of EccoLiving.com. Grew cumulative sales of $30,000 in 2 years. Stefan Birrer- CTO, PhD, Northwestern University in peer to peer computing. Founded Dosensio, Inc. and Neokast LLC. Hugo Forte– Former senior engineer at Echo Logistics and Media Bank. Former developer at Neokast LLC and current lead developer at Ubid.com Paul Olczak- Ph.D – Electrical Engineering and Computer Science, machine learning specialty.
  • 32. Present Bee Advisory Board Mike Marasco President of Northwestern’s Farley Center of Entrepreneurship Brad Morehead Cofounder of Wildcat Angels Steve Olechowski CoFounder of Feedburner Doug VanDerMolen Lead UX for Google Analytics
  • 33. Moving Forward Improving Gift Suggestions Group Payment Retail Partnerships
  • 35. The Evolution of Present Bee
  • 36. Target Market Empowered Women give about 17 gifts per year, with close to 45% being bought online. The tables below show data from an internal survey of one hundred women between the ages of 25-50:
  • 37. Target Market Empowered Women are Influencers and Share Online more than other online adults. Considering their frequent gifting behavior, these women are an ideal subgroup to use and recommend Present Bee Source: Forrester Reports
  • 38.
  • 39. Data Data on the hottest gifts by demographic up to 3 weeks before holiday season. Value to retailers: Allocate online ad spend smarter. Advertise hot gifts and associate them with a brand. Change ad spend to networks with demographics discussing their products. In store management Alter in store displays to highlight popular gifts by section. Increase stock of popular gifts if possible.
  • 40. Retailers H & M Forever 21 Nordstrom Sephora Louis Vuitton Crate and Barrel
  • 41. << Back to Danielles’sBuzzlist 1 item added to Danielle Tenenbaum’sBuzzlist Mixing Bowls $36.95 Champagne Flutes $19.99 Wine Glasses $11.95 each Cayenne Umbrella $295.99 d Personalized Gift Ideas from Crate and Barrel for… Danielle Tenenabaum Jen thinks Danielle would like: Glass Containers $79.99 x You added the Espresso Machine to Danielle Tenenbaum’sBuzzlist. Katy thinks Danielle would like: Espresso Machine $299.95 Bamboo Bread Box $39.95 Artesia Tray $29.95 Tea Pot $36.95 Wine Opener Set $49.99 Like Dislike Like Dislike Like Dislike Like Dislike +10 honey points Cancel Bridget thinks Danielle would like: Coffee Maker $89.99 Woven Basket $59.99 Metallic Leaf $19.95 Travel Sudoku $14.95 Agave Centerpiece $69.95 Like Dislike Like Dislike Like Dislike Like Dislike More
  • 42. Let’s Gift It API Present Bee passes product info to LetsGiftIt Present Bee user is taken to LetsGiftIt Group Gift page for selected item from Buzzlist User invites mutual friends/family members
  • 43. Hunch API Send interests of Present Bee users to Hunch server. Receive product recommendations by category in json from Hunch’s algorithm.
  • 44. Making Smarter Recommendations Top 100 Facebook Interests Relevant Amazon Browse Nodes
  • 47. Initial Success 1,132 users, 700+ active this month thus far 30 purchases ($20 average) 27,000 + page views since launching the site Average user visits 3+ buzzlists on first visit 12.5% signup rate

Editor's Notes

  1. browser
  2. we’re witnessing an evolution of the web: it’s growing up! At 17 years old, it’s hitting its social strideThis will change consumers’ shopping behavior