Millennials: Now Seating 80,000,000

1. Jeff Fromm Co-Author “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever.” EVP at Barkley, a fiercely independent ad agency. Copyright© 2013 by Barkley. All rights reserved. 1

2. #LetsConnect 2 2

3. Let’s talk Millennial expectations. 3

4. #settingthebar 4

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16. So Here Are The Six Rules: 1 2 3 4 Engage early adopters of new technology. Build a listening and participation strategy. Buying into a brand idea is more powerful. 5 Design a sense of adventure and fun into your brand. 6 Embrace disruption. Keep their loyalty. Copyright© 2013 by Barkley. All rights reserved. 16

18. Millennials are 2.5x more likely to be early adopters of new technology 1 2 3 4 5 6 18 Copyright© 2013 by Barkley. All rights reserved. Source: “American Millennials: Deciphering the Enigma Generation.” Joint research by Barkley, BCG & SMG.

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20. QuickTime™ and a H.264 decompressor are needed to see this picture. 20

22. One-third of Millennials say they like a brand more when the brand uses social media 1 2 3 4 5 6 22 Copyright© 2013 by Barkley. All rights reserved. Source: “American Millennials: Deciphering the Enigma Generation.” Joint research by Barkley, BCG & SMG.

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32. QuickTime™ and a GIF decompressor are needed to see this picture. 1 2 3 4 5 6 32 Copyright© 2013 by Barkley. All rights reserved. Source: http://weknowgifs.com/wp-content/uploads/2013/03/googly-eyes-meerkat.gif

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39. 70% of Millennials are more excited about a decision they’ve made when their friends agree with them. 1 2 3 4 5 6 39 Copyright© 2013 by Barkley. All rights reserved. Source: “American Millennials: Deciphering the Enigma Generation.” Joint research by Barkley, BCG & SMG.

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45. 69% of Millennials say they consider themselves adventurous 1 2 3 4 5 6 45 Copyright© 2013 by Barkley. All rights reserved. Source: “American Millennials: Deciphering the Enigma Generation.” Joint research by Barkley, BCG & SMG.

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54. 45% of Millennials will go out of their way to shop at stores offering rewards programs 1 2 3 4 5 6 54 Copyright© 2013 by Barkley. All rights reserved. Source: “American Millennials: Deciphering the Enigma Generation.” Joint research by Barkley, BCG & SMG.

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58. We need to reevaluate how you think of ROI. 58

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Millennials: Now Seating 80,000,000

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Millennials: Now Seating 80,000,000

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