The document outlines 5 career tips for young professionals presented by Jeff Perkins at SPARK South in September 2018. The tips are: 1) Network extensively, 2) Specialize in an area through certifications, 3) Make strategic career moves by evaluating new opportunities, 4) Build a personal brand on social media, and 5) Take care of your physical and mental health through exercise and stress reduction. The presentation emphasizes that frequent job changing has become normal and stresses finding ways to stand out and position yourself for future opportunities.

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5 THINGS I WISH SOMEONE
TOLD ME WHEN I WAS 22
JEFF PERKINS
SPARK SOUTH
SEPTEMBER 2018

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WHAT THIS SESSION IS NOT
ABOUT…

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WHAT THIS SESSION IS
ABOUT…

12. YOU!

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WHY ARE YOU IMPORTANT?

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The average person changes jobs
12 times during their career.
Source: https://www.thebalance.com/how-often-do-people-change-jobs-2060467

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Millennials change jobs 4 times
by the time they’re 32.
Source: http://money.cnn.com/2016/04/12/news/economy/millennials-change-jobs-frequently/index.html

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Source: http://recruitingdaily.com/7-big-reasons-people-change-jobs/
WHY DO PEOPLE CHANGE JOBS?
1. Lack of Opportunities
2. Bad Management
3. Company Culture

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FREQUENT JOB
CHANGE IS THE NEW
NORMAL

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5 TIPS FOR YOUNG
PROFESSIONALS

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1. NETWORK YOUR ASS
OFF

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TIPS FOR NETWORKING
• Get involved in local associations (AIMA, AMA, etc)
• Attend as many events as you can
• Go out to a networking lunches at least once a week
• Connect with the right people on LinkedIn
• Find a mentor
• Don’t be shy

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2. SPECIALIZE IN
SOMETHING

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CERTIFICATIONS TO CHECK OUT
• Hubspot Inbound
• Google Adwords
• Google Analytics
• Facebook Blueprint
• Hootsuite Social Marketing

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3. MAKE SMART CAREER
MOVES

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QUESTIONS TO ASK BEFORE YOU LEAVE
A JOB
• Is the new company doing better than the company I
currently working for?
• Does the new company offer more opportunities for
me to grow?
• Am I going to work for a better manager?
• Will I be more excited going to work every day at this
new company than I am at my current company?

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4. BUILD YOUR PERSONAL
BRAND

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IF YOU DON’T DEFINE
YOURSELF, SOMEONE ELSE
WILL.

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THE OPPOSITE:
Position myself as an
executive marketer

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5. TAKE CARE OF
YOURSELF

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REGULAR EXERCISE HAS BEEN PROVEN
TO...
• Increase energy levels
• Reduce stress
• Make you feel happier
• Boost brain activity
• Help you sleep better

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5 CAREER TIPS
1. Network your ass off
2. Specialize in something
3. Make smart career moves
4. Build your personal brand
5. Take care of yourself

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BOOK RECOMMENDATION

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You have a fun adventure ahead.
It goes by really fast.
Work hard. Have fun.
Enjoy the ride.

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If what you’re doing
isn’t working…
DO THE OPPOSITE!

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THANK YOU
JEFF PERKINS
SPARK SOUTH
SEPTEMBER 2018