Small Budget. BIG Marketing. | Simply SaaS Forum - Sept 2018
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Presentation from the Simply Saas Forum on September 27, 2018 at the Atlanta Tech Village.
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Small Budget. BIG Marketing. | Simply SaaS Forum - Sept 2018
- 1. @jeffperkins8 #SimplySaaS SMALL BUDGET. BIG MARKETING. JEFF PERKINS SIMPLY SAAS SEPTEMBER 2018
- 9. @jeffperkins8 #SimplySaaS WHERE I’VE WORKED
- 10. @jeffperkins8 #SimplySaaS LIFE CAN BE PRETTY GOOD AT BIG COMPANIES AutoTrader 2012 Annual Meeting
- 12. @jeffperkins8 #SimplySaaS I WENT FROM THIS...
- 14. @jeffperkins8 #SimplySaaS 6 WAYS TO MAKE A BIG IMPACT WITH A SMALL BUDGET
- 15. @jeffperkins8 #SimplySaaS 1. THE IMPORTANCE OF FOCUS
- 16. @jeffperkins8 #SimplySaaS THERE’S NOTHING AUTOMATED ABOUT MARKETING
- 17. @jeffperkins8 #SimplySaaS YOU CAN DO ANYTHING, BUT YOU CAN’T DO EVERYTHING.
- 18. @jeffperkins8 #SimplySaaS WE ARE LOSING DEALS BECAUSE OF _____________. FOCUS 100% ON FIXING THE “BLANK” WE ARE NOT GROWING REVENUE FASTER BECAUSE OF ___________.
- 19. @jeffperkins8 #SimplySaaS 2. KNOW YOUR BUYER
- 20. @jeffperkins8 #SimplySaaS BUYERS ARE 70% OF THE WAY THROUGH THE PURCHASE PROCESS BEFORE ENGAGING A SALES REP
- 21. @jeffperkins8 #SimplySaaS 81% OF B2B BUYERS CONDUCT ONLINE RESEARCH BEFORE BUYING. Source: Adweek
- 22. @jeffperkins8 #SimplySaaS 59% OF BUYERS PREFER TO DO RESEARCH ONLINE INSTEAD OF INTERACTING WITH A SALES REP Source: Sirius Decisions
- 23. @jeffperkins8 #SimplySaaS 72% OF BUYERS TURN TO GOOGLE DURING AWARENESS STAGE RESEARCH; 70% RETURN TO GOOGLE IN CONSIDERATION STAGE RESEARCH. Source: Pardot
- 24. @jeffperkins8 #SimplySaaS IF YOU ARE WEAK ONLINE, YOU WILL BE WEAK OFFLINE
- 25. @jeffperkins8 #SimplySaaS SEO RANKING FOR KEY TERMS
- 26. @jeffperkins8 #SimplySaaS SEARCH TERM: “SOFTWARE TESTING TOOLS” August 2016 Rank #57 October 2017 Rank #1
- 27. @jeffperkins8 #SimplySaaS GROWTH OF QASYMPHONY.COM January 2015 7,581 users September 2017 37,621 users
- 28. @jeffperkins8 #SimplySaaS 3. GET YOUR NAME OUT THERE
- 29. @jeffperkins8 #SimplySaaS FIND THE WATERING HOLES
- 30. @jeffperkins8 #SimplySaaS DON’T PAY FOR THINGS YOU CAN DO FOR FREE
- 31. @jeffperkins8 #SimplySaaS APPLY FOR EVERY AWARD YOU CAN Entrepreneur 360 Award
- 32. @jeffperkins8 #SimplySaaS MEET THE PRESS
- 35. 35
- 36. @jeffperkins8 #SimplySaaS ATTENDEE FEEDBACK “I have gone from being skeptically interested in QASymphony to seeing qTest as my personal preferred solution for test management… The QASymphony customers are like the people I see at a mixed martial arts fight, cheering their fighter on in the cage. These are legitimate customers that I spoke with like Home Depot, Sony, Salesforce, Barclays and Disney... The company has a solid and growing user base, they are well-funded, and in my opinion from meeting everyone from the CEO on down in the company they have some of the best and brightest people. Like a mini-Google in the Atlanta area.”
- 37. @jeffperkins8 #SimplySaaS 5. BE THE BRAND
- 38. @jeffperkins8 #SimplySaaS YOU ARE THE CHIEF KOOL-AID DRINKER
- 39. @jeffperkins8 #SimplySaaS IF SOMEONE MESSES WITH YOUR BRAND, WHAT DO YOU DO?
- 41. @jeffperkins8 #SimplySaaS SHOW TWITTER BATTLE
- 44. @jeffperkins8 #SimplySaaS 6. WHAT WOULD SPRINGSTEEN DO?
- 45. @jeffperkins8 #SimplySaaS “GETTING AN AUDIENCE IS HARD. SUSTAINING AN AUDIENCE IS HARD. IT DEMANDS A CONSISTENCY OF THOUGHT, OF PURPOSE, AND OF ACTION OVER A LONG PERIOD OF TIME.” – BRUCE SPRINGSTEEN
- 50. @jeffperkins8 #SimplySaaS “You reaffirmed that there are still companies out there focused on great service, and you’ve made a lifelong fan out of me.” -Christina McMenemy
- 54. @jeffperkins8 #SimplySaaS HOW ARE YOU CREATING RAVING FANS?
- 55. @jeffperkins8 #SimplySaaS 6 WAYS TO MAKE A BIG IMPACT WITH A SMALL BUDGET 1. Focus 2. Know your buyer 3. Get your name out there 4. Think big 5. Be the brand 6. Create raving fans
- 56. @jeffperkins8 #SimplySaaS THANK YOU! JEFF PERKINS SIMPLY SAAS SEPTEMBER 2018