Using Social Media and Content to Build Your Personal Brand and Land Your Next Job - Digital Summit Atlanta, May 2018
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There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session. After this session, you’ll be able to: 1) Develop your personal brand positioning 2) Build a content strategy for your personal brand 3) Leverage social media to build your personal brand 4) Balance your personal brand with your professional responsibilities
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Using Social Media and Content to Build Your Personal Brand and Land Your Next Job - Digital Summit Atlanta, May 2018
- 1. @jeffperkins8 #DSATL USING SOCIAL MEDIA & CONTENT TO BUILD YOUR PERSONAL BRAND AND LAND YOUR NEXT JOB JEFF PERKINS DIGITAL SUMMIT ATLANTA MAY 2018
- 11. @jeffperkins8 #DSATL WHAT THIS SESSION IS NOT ABOUT…
- 13. @jeffperkins8 #DSATL WHAT THIS SESSION IS ABOUT…
- 14. YOU!
- 15. @jeffperkins8 #DSATL WHY ARE YOU IMPORTANT?
- 16. @jeffperkins8 #DSATL The average person changes jobs 12 times during their career. Source: https://www.thebalance.com/how-often-do-people-change-jobs-2060467
- 17. @jeffperkins8 #DSATL Millennials change jobs 4 times by the time they’re 32. Source: http://money.cnn.com/2016/04/12/news/economy/millennials-change-jobs-frequently/index.html
- 18. @jeffperkins8 #DSATL Source: http://recruitingdaily.com/7-big-reasons-people-change-jobs/ WHY DO PEOPLE CHANGE JOBS? 1. Lack of Opportunities 2. Bad Management 3. Company Culture
- 19. @jeffperkins8 #DSATL FREQUENT JOB CHANGE IS THE NEW NORMAL
- 20. @jeffperkins8 #DSATL A STRONG PERSONAL BRAND
- 21. @jeffperkins8 #DSATL 11 YEARS AGO…
- 26. @jeffperkins8 #DSATL Couldn’t get a VP job because of my title. Couldn’t get a manager job because of my salary.
- 28. @jeffperkins8 #DSATL IF YOU DON’T DEFINE YOURSELF, SOMEONE ELSE WILL.
- 30. @jeffperkins8 #DSATL THE OPPOSITE: Position myself as an executive marketer
- 31. @jeffperkins8 #DSATL WHAT DO COMPANIES WANT IN AN EXECUTIVE MARKETER?
- 32. @jeffperkins8 #DSATL OT 1. Vision for the brand 2. Ability to lead a team 3. Understanding of current marketing trends 4. Ability to measure and drive results 5. Skills to communication the message
- 33. @jeffperkins8 #DSATL How to you demonstrate those things beyond bullet points on a resume?
- 34. @jeffperkins8 #DSATL FIND FORUMS TO SHOW WHAT YOU CAN DO
- 39. @jeffperkins8 #DSATL Who the f@#k is @jeffperkins8?
- 40. @jeffperkins8 #DSATL LINKEDIN BECAME THE THE STORY OF MY BRAND
- 41. @jeffperkins8 #DSATL BENEFITS FOR ME 1) I started building a strong network 2) I sharpened my thinking about key marketing topics 3) The phone started ringing
- 51. @jeffperkins8 #DSATL I’ve had an amazing career journey over the past six years, and none of it would have been possible if I hadn’t worked to build a strong personal brand.
- 52. @jeffperkins8 #DSATL 1. Turn LinkedIn into the story of your brand 2. Don’t be afraid 3. Network your ass off 4. Share your work and insights 5. Reveal who you are 6. Start now 6 TIPS FOR BUILDING YOUR PERSONAL BRAND
- 54. @jeffperkins8 #DSATL Write 500 words about any topic that’s important or relevant to you and email it to me at: jeffperkins8@gmail.com HOMEWORK
- 55. @jeffperkins8 #DSATL You only have one career. Don’t sit on the sidelines and watch it go by. Make the most of it.
- 56. @jeffperkins8 #DSATL If what you’re doing isn’t working… DO THE OPPOSITE!
- 57. @jeffperkins8 #DSATL THANK YOU JEFF PERKINS DIGITAL SUMMIT ATLANTA APRIL 2018
Editor's Notes
- My goal is not to use a single ackronym in this presentation. That’s hard to do. Marketers can actually talk in complete senteces using only ackronyms.
- I had a great run. They paid me well and put me in a lot of leadership programs. But, I couldn’t get promoted.
- How I was being defined by recruiters and hiring managers: A Mid-level marketer An overpaid mid-level marketer
- Having a strong personal brand was good for my company -rebranded the company -targeting sales and marketing -I had a strong brand in that market which helped sell our solutions
- 3 years Company experienced record growth $40 million series C