RE/MAX Mid-States Best Fest @ Lodge of Four Seasons in Lake of Ozarks, MO. Presentation during RE/MAX IDOL competition - Get to Know Your Market. Get to know your market, starting with your self. Share with buyers, sellers, past customers, bankers and lenders, newspapers, Chamber of Commerce - anyone who will listen. Update your information quarterly.

2. PRESENTED BY:
Jeff Savage
Realtor - CRS, E-Pro, SRES
RE/MAX Grand Lake
RE/MAX Mid-States
2013 BEST FEST

3. RE/MAX Mid-States
2013 BEST FEST
www.SlideShare.net/JeffSavage01

4. We get asked a LOT of questions
How’s Real Estate these days?
What are prices doing lately?
Aren’t there a LOT of homes on the market?

5. Wouldn’t You Want the Answers?
How’s Real Estate these days?
We are about the same as last year’s Sales
What are prices doing lately?
Still soft – waiting for return to Seller’s market
Aren’t there a LOT of homes on the market?
About the same as last year – peaked out in July

6. Get to KNOW YOUR MARKET
Short Course

7. WHO Benefits? - ME
• Know what’s HOT in the market
• Largest pool of homes
• Largest number of SOLD
• Financing sources
• Focus my time and $Dollars
Doing research and advertising
• Start Small & Simple

8. How are YOU Doin’?

9. KNOW YOUR MARKET
• Build on your success
• VERIFY your #s
• Now, expand your audience

10. WHO Benefits? – Buyers and Sellers
Help Them Understand
• Absorption Rates
• Pricing
• What is a “good buy”
• List Price to Sold Price Ratios
• Time on the Market

11. WHO Benefits? – Bankers and Lenders
• Stockholders Meeting
• FEDs are coming – need fresh stats
• Lending Committees

12. WHO Benefits? – The WORLD
• Newspapers & Online BLOGgers
• Chamber of Commerce
• Developers & Builders
• Steve & Dennis

13. WHAT INFO Do I Need?
• Average Prices for Important Categories
• Dollars Spent in Each Category
• Sources of Funding –
Conventional, FHA, VA, CASH

14. WHERE Do I Get It?
• Common CMAs – Comparable Market
Analysis Reports
• MLS Statistics Reports

15. How Often Do I Tell the WORLD?
• Mid-Year – Bar Charts for 5 years or so
• First Quarter – Spreadsheet
• Third Quarter – Spreadsheet
• Fourth Quarter – Bar Charts for 5 years or so
• Annually – Like Lake of the Ozarks, we do a
Symposium

16. How Do I Present Information?
• Summarize
How is Real Estate Doing?-
If you only remember four things -
– Dollars Spent on All Real Estate in 2012 (vs 2011) is UP 22%
– Dollars Spent on Homes (82% of the market) is UP 15%
– Dollars Spent on Water Front Homes is UP 20%
– Dollars Spent on Luxury Homes ($500,000 ) is UP 35%

17. How Do I Present Information?
• Bar Chart - Visual
2005 2006 2007 2008 2009 2010 2011
$58,573,476
$78,829,160
$69,725,986
$66,767,086
$46,299,150
$49,067,635
$58,060,405
Dollar Volume

18. Get Published - Local News
Grand Lake 2010 Real Estate in REVIEW
Let’s focus on that local market, our four counties in Northeast Oklahoma – Delaware, Ottawa,
Craig and Mayes. This study includes MOST but NOT ALL real estate activity and focuses on
Residential home sales.
The Total Dollar Volume average for All Property Types for the last six years is $66 million.
After a very special year in 2006, we have come back to near 2005 levels. After some pretty
consistent years, Average Sold Price decreased in 2009 and returned to normal levels in 2010.
When we look at Water Front Homes, we see Dollar Volume decreased in 2009 and turned
toward 2005 levels in 2010. They represent 39% of Total Sales, 42% in 2008. The Average Sold
Price for Water Front Homes declined in 2009 with a return to more normal levels in 2010.
Looking at the NON-Water Front homes, we see a pattern similar to ALL Property Types with
Dollar Volumes decreasing. They represent 49% of Total Sales, down from 55% in 2009. The
Average Sold Prices for NON-Water Front homes has shown some slight increases, year after
year.

19. Get Published -
New York Times
2005 2006 2007 2008 2009 2010 2011
$93,308,710
$108,443,539
$91,154,139
$63,289,586
$56,430,899
$48,401,234 $51,062,943
Dollar Volume

20. Share with ANYONE who will listen
• Bankers & Lenders
• Buyers & Sellers including Past Customers
• Newspapers & Online BLOGgers
• Chamber of Commerce
• Developers & Builders
• Facebook, LinkedIn, Twitter, SlideShare
• Steve & Dennis

21. Quote Your Source of
Information – NAR Rules
For the period January 1, 2005
through December 31, 2012
• Based on information from the
Northeast Oklahoma Board of Realtors®

22. In Conclusion
• Share the information with anyone
who will listen - let the numbers
speak for themselves
• Know your numbers for your
local real estate market
• Real estate is local - people are not
buying or selling their homes in the
national housing market – so focus locally

23. RE/MAX Mid-States
2013 BEST FEST
www.SlideShare.net/JeffSavage01