How to achieve marketing success in the tree service industry. Get more leads / close more jobs. http://www.avantivision.com/

1. SUCCESS AND GROWTH
In The Tree Care Business

2. Congratulations on the success of your tree service business.
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The clients who leveraged and took advantage of these technology
trends grew their business and they grew it fast. But we learned it is
important to work with the right company. The kind of company that
wants to grow and can handle the growth.
We don’t want you to have short lived accelerated growth. We want
you to experience sustainable and responsible growth, the kind that
matches the long term vision of your business.
You do have a long term vision, right?
Even if you don’t, it’s ok. This book will help you. As you read, you’ll
learn these trends we talk about are revolutionary, but not impossible
to implement. They’re proven, often times common sense technolo-
gy pieces that you might already have in place. In fact, your business
might just need to optimize these things in order to achieve growth.
But again, the majority of tree businesses do not take complete advan-
tage of these pieces.
The information presented in this document can fuel the growth and expan-
sion of your tree service business over the next year. How do we know?
We’ve seen it happen. The majority of the clients we’ve worked with over
the last years have been missing one or all of these critical elements that
were necessary not only to sustain their business but to grow and outper-
form their competitors as well.

3. Our job is to be the experts in tree service marketing and your job is to do
what you do best.
PROVIDE TREE CARE SERVICES.
We have a lot to share with you about how your tree removal business
can dominate the market, expand territories and take the success of your
business to new levels.
DRAMATIC CHANGES IN THE MARKETPLACE
The landscape has changed dramatically in just a few years and will con-
tinue to change at an alarming rate. With the continued development and
deployment of technology, the way consumers shop and buy has changed
dramatically. How they research products & services, how they hear about
them (social media) and how they make a final purchasing decision all rep-
resents a shift to the power of the consumer.
There are three components of this consumer shift that will affect your tree
care business.
• Search Engines
• Social Media
• Mobile Devices
You need to leverage these 3 things to dominate your market.
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Avanti Vision:
We help tree service businesses grow, expand and dominate their markets.

4. 93% of consumers use search engines (Google, Bing, Yahoo) to find out infor-
mation about a business.
97% percent of consumers search for local businesses online with Google.
This means two things for your business.
Search is King
Anyone who uses the internet uses a search engine to find information. And
Google has the highest share of search engine users at roughly 65%. (Bing ~
20% and Yahoo ~ 15%).
You Need First Page Placement On Search Engines (particularly Google).
Search is king but more importantly it is kingmaker as well. High visibility in
search engines means more website traffic, more leads, more customers, more
referrals and more profit for your business.
1. Search Engines
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5. The tree services industry has become a super competitive marketplace in the
last few years and there are more popping up every day.
First place placement on search engines is the difference between being an
unknown company or being Top Dog.
Rank Matters
After a consumer enters a keyword into Google, they’re presented with pages
and pages of results. Most (about 97%) of consumers will never click beyond
the first page of Google results. Then, consumers tend to focus only on the top
3-5 results. It’s not enough anymore to even rank in Google, you have to be
one of the top three to even be relevant.
You know the joke: Where is the best place to hide a body? On the second page of Google.
The Good, The Bad and The Ugly
Out there for everyone to see about your business is the good, the bad and the
ugly.
Getting found on search engines is a double-edged blade, both good and bad.
Customers who provided reviews for your business are visible. But what if
some of your review are negative? What if they’re downright bad. Bad reviews
will haunt your business for years and having a crushing negative impact on
your profits. Good reviews on the other hand can generate referral traffic and
provide social proof of jobs well done.
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6. 2. SOCIAL MEDIA
You’ve heard the hype about social media and unfortunately there is a
reason for that. Social platforms have been an absolute game changer
for businesses, like it or not.
The Rise
The rise of social media is amazing. Facebook grew from a Harvard dor-
mitory to an internet force with over 1,000,000,000 global users…in less
than 10 years. Facebook seems like old news now - a presence in our
lives that we take for granted - but it’s worth noting how recently this shift
has taken place.
Not Just For Kids
A common misconception that businesses have is that Facebook and other
social media outlets are just for kids and teenagers, thus their target market
is not represented on the site. But the opposite is true. Social media users
range through all ages and fastest rising age group using social media are
people over 35. That means a lot for you because that age group typically
owns property and have the larger income.
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60% of U.S. consumers use social media to vent about customer service issues.

7. High Engagement
People aren’t just using social networks, they’re practically living on them.
The average Facebook user spends close to 8 hours a month on the site.
That’s about 15 minutes every day! That’s not including the other big social
media outlets like Twitter, Linked In, Instagram, Pinterest and Snapchat.
This means one thing: Your customers are on Social Media and they’re
spending a lot of time on there.
They’re sharing, tweeting, liking, pinning, friending, starring, following, fan-
ning, posting, hash tagging, uploading, retweeting … you name it.
If you want to capture their attention, reach out to them or pitch them your
services you’ll have to meet them there before the competition does.
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8. Sharing Their Experiences and Frustrations
Consumers nowadays take to the web and share their experiences with
brands. What they share with friends, family and associates isn’t always
flattering. People are use social media to vent out bad experiences and
problems like customer service issues. And it’s not just Facebook, it’s
happening on other sites like Yelp, Google +, Twitter and Angies List.
If your business doesn’t realize these online reviews are happening,
you’re in trouble. Though you can’t control what people say about you
or your business online, you should monitor, manage and contribute to
the conversations to influence the outcome.
As a tree service business owner, you must realize that having an active
online presence, focused on adding value to the customer, is the best
way to preserve and expand your company’s reputation and brand. You
must protect yourself from the ramblings of a few unhappy customers
by monitoring and engaging these people through social media.
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The Buyer Expectation
Being relevant, staying relevant and giving timely updated information
to your buyers is another reason you have to be on social media. Your
buyers and potential customers expect it, and if you fall short of their
expectations, they will spend their money somewhere else. For exam-
ple: Imagine severe thunderstorms just passed through your area, you
post on social media that your company is ready to clean up any storm
damage, property damage or fallen trees. This post will reach your cus-
tomers or potential customers in real-time at a relevant moment.
Join the conversation or your competitors will.

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3. MOBILE
Everywhere you go, everywhere you look, you see someone with his or her
face buried in their phone - surfing the web, checking social media, reading
emails, watching videos, playing games and the list goes on. This trend is
not slowing down. In fact, it will only increase as the technology gets better.
The mobile computing revolution is one you cannot underestimate.
Today, 325 million Americans have mobile phones and believe it or not
some have more than one. When did these devices became a “can’t live
without” essential?

11. If you’re a little younger and grew up with these devices then you really
can’t appreciate all the things they’re capable of nowadays, you take it for
granted.
Your cell phone has more computer power than NASA did in 1969 when it
placed two men on the moon. It’s hard to believe. A square device that fits
in your hand has a greater computational capacity then an entire govern-
ment agency did guiding a spacecraft’s around the earth 46 years ago.
Do not underestimate the power of this. There are 5 billion people in the
world carrying this device around in their pockets. It takes someone longer
to report a stolen wallet (26 hours) then it does a lost cell phone (68 min-
utes).
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The Revolution Is Mobile
The future of the web is tied to smart phones and other mobile devices.
People will visit your website from a small-screened device more and more
instead of a desktop or laptop. What does that mean to you, the tree ser-
vice business owner?
It means: if you want to dominate your region and grow, you’ll need a web-
site that supports a multitude of platforms, specifically the smart phone.

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We all know the economy has
been slow to recover in the
past years.
People are worried about los-
ing their jobs still. Millions of
homeowners are concerned
about their mortgage pay-
ments and whether owning
a home is actually worth it.
Credit-card debt continues to
weigh down U.S. households.
Challenging times indeed for
consumers and businesses
alike. As a business owner,
you can’t give them any more
reasons not to buy your prod-
ucts or services.
If your site is not optimized for mobile, people will very quickly leave your site
and never come back. If your mobile business site looks cluttered, cramped, or
non-legible when viewed on a tablet or smart phone, customers will leave.
What’s more, you don’t want to add any additional friction to the process of buy-
ing your products and services! A streamlined, functional website for mobile is
a new must-have. Particularly when you consider that people with smart phones
are still turning to search engines to look for information.
Mobile Matters In This Economy

13. What does all of this means to YOU!
Show of hands:
• Do you do research online before making a purchase?
• Do you search online before deciding what businesses to buy from?
• Do you choose a company based on the positive recommendations you heard
from friends on social media?
• Do you carry a smart phone with you at all times?
YES. We all do!
These trends are only accelerating. Is your business being left behind?
As much as you wish business would remain as usual, it will not. The search,
social and mobile paradigm is not going anywhere. If you are a tree service busi-
ness that has not addressed where you show up in search engines, what social
media platforms to use or have not yet built a mobile friendly website - then you
are behind the ball and making matters worse for your business.
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Search On Mobile, Purchase On Mobile
People who use their cell phones to research products and services are more
likely to take immediate action and buy from their cell phones. Meaning that,
if you have a contact us, book now, purchase now or call us call-to-action, a
consumer will take action.

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It’s Time to Put The Blade To The Wood.
Do you have someone that is helping your business in these areas?
If you think you’re going to do it yourself or with the effort of one of your em-
ployees that may or may not have a marketing background, you are kidding
yourself. Dealing with the day-to-day operations of your business leaves little
time or motivation to learn and master the fundamentals of Search Engine Mar-
keting (SEM) or Search Engine Optimization (SEO).
As your slow season rolls in, you have to assume your competitor is going all
to address and implement these technologies.
Search engines, social media and mobile technology are now part of the com-
petitive landscape of the tree care industry. The businesses that get this will
only widen their gap and domination over those that do not.

15. ARE YOU READY?
You might realize that you need to make a change, that you’re not growing like
you should, that your current approach to getting new customers is not producing
and you’re committed to getting past your current income level.
If so, there is potential for us to work together. However, we are particular about
who we work with.
We only work with one tree care businesses per geographic region who have the
mindset and resources to handle the level of growth that is possible.
Contact Us
Phone: 484-552-8946
Email: antonio@avantivision.com
Website: www.avantivision.com
for more information, visit us here:
www.avantivision.com/tree-service-lead-generation
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