A presentation on the latest trend in social media: Social TV

4. ●

8. Nearly 1 in 5
people use social
media daily in
relation to TV
viewing
Most socially
engaged
group:
Hispanics
The next most
engaged
group: 25-34
year-olds

10. …
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11. ● Interestingly, while Twitter is often the most
mentioned platform, more Social TV activity
actually occurs on
● In the CRE study, more than twice as many
“socially connected” viewing occasions occurred
on Facebook than on Twitter.
● Many ratings leaders have large followings on their
Facebook page

12. Agents of S.H.I.E.L.D Vine

14. ● Gleek of the Week
● 100th Gleeks Choice
● "Tweet-Peats"
In 2013, Glee
averaged 2.1
million Twitter
accounts tweeting
per episode.

16. ●
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Source: Nielsen Social

17. ● #1 Most-Tweeted
TV series two
years in a row
● 16.8 million total
tweets in 2013 by
2.5 million unique
users
● An average 6.7
tweets per user
Source: Zap2It

18. 13+ Million
Likes
● Engaging Online
Community
● Exclusive Facebook
& Twitter Content
● On-screen Hashtags
● Creative Campaigns
● Cast Participation
The show that mastered social media

20. ● #Gladiators Unite
● Online conversation
with stars &
showrunners
● Hashtags, hashtags,
hashtags!

24. …

25. …

28. Dwayne “The Rock”
Johnson: 4th most
popular Facebook
athlete with 30 million
followers.
John Cena: 7th with 23
million. Ahead of Kobe
Bryant, Lebron James
& Roger Federer.
bit.ly/1l5pqJL

29. Recent sports events with biggest Twitter TV audiences
● 1. Super Bowl XLVIII
Denver Broncos vs. Seattle Seahawks - 2/2/14
● 2. NFC Championship
San Francisco 49ers at Seattle Seahawks - 1/19/14
● 3. AFC Championship
New England Patriots at Denver Broncos - 1/19/12
● 4. 2012 Vizio BCS National Championship
Auburn vs. Florida State - 1/6/14
● 5. Winter Olympics XXII
Opening Ceremony - 2/7/14 Source: Nielsen

30. Academy Awards (Mar 2014) - Over 14.7 million tweets.
Golden Globes (Jan 2014)
Nearly 2.4 million tweets
Grammys (Jan 2014)
13.8 million tweets
Emmys (Sept 2013) - 924,000+ Tweets

31. Oscar moments that
drove the most Twitter
conversation, in Tweets
per minute:
1. Ellen’s group Twitter
selfie: 254,644
2. Pizza delivery to the
audience: 158,159
3. Gravity wins 6th Oscar
for film editing:
135,330
Most tweeted-about nominees of the evening were:
1. Lupita Nyong’o 2. Jennifer Lawrence 3. Brad Pitt
4. Alfonso Cuarón 5. Cate Blanchett

37. Andy Neuenschwander,
Associate Producer, The Soup

39. ●
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