WHO DO YOU WANT TO BE? WHERE DO YOU WANT TO GO?
DISCOVERING YOUR
PERSONAL MISSION
JENNIFER DZIURA
GETBULLISH.COM
@GETBULLISH

INTRODUCTIONS
AND ICEBREAKER

PRESENTER INTRO

WHY DEVELOP A
PERSONAL MISSION
STATEMENT?

 prompts you to think deeply about your purpose

 prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities

 prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough

 prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough
 gives you a guide when creating a weekly plan

 prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough
 gives you a guide when creating a weekly plan
 inspires you

 prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough
 gives you a guide when creating a weekly plan
 inspires you
 gives you a quick way to make many decisions

 prompts you to think deeply about your purpose
 prompts you to make difficult choices about
your priorities
 provides comfort and motivation when the
going is tough
 gives you a guide when creating a weekly plan
 inspires you
 gives you a quick way to make many decisions
 helps you express yourself when networking

WHAT MAKES A
GOOD MISSION STATEMENT?

“BEGIN WITH THE END
IN MIND.”
– STEVEN COVEY

“With integrity, my mission is to love, lead,
and inspire.”
-Steve Cooper, on Forbes.com

A PERSONAL MISSION
STATEMENT IS YOUR
GUIDING LIGHT WHEN
THINGS GET DARK

DOES IT INSPIRE?

WHAT MAKES A
GOOD MISSION STATEMENT?
SMALL GROUP ACTIVITY

DENISE MORRISON, CEO OF CAMPBELL SOUP
COMPANY
“To serve as a leader, live a balanced life, and
apply ethical principles to make a significant
difference.”
From http://www.fastcompany.com/3026791/dialed/personal-mission-
statements-of-5-famous-ceos-and-why-you-should-write-one-too#2

OPRAH WINFREY, FOUNDER OF OWN, THE
OPRAH WINFREY NETWORK
“To be a teacher. And to be known for inspiring
my students to be more than they thought they
could be.”
From http://www.fastcompany.com/3026791/dialed/personal-mission-
statements-of-5-famous-ceos-and-why-you-should-write-one-too#2

AMANDA STEINBERG, FOUNDER OF
DAILYWORTH.COM
“To use my gifts of intelligence, charisma, and
serial optimism to cultivate the self-worth and
net-worth of women around the world.”
From http://www.fastcompany.com/3026791/dialed/personal-mission-
statements-of-5-famous-ceos-and-why-you-should-write-one-too#2

GANDHI
“Let the first act of every morning be to make the
following resolve for the day:
I shall not fear anyone on Earth.
I shall fear only God.
I shall not bear ill will toward anyone.
I shall not submit to injustice from anyone.
I shall conquer untruth by truth.
And in resisting untruth, I shall put up with all suffering.”
http://www.franklincovey.com/msb/inspired/gandhi

YOUR FIRST DRAFT

SHOULD YOUR
MISSION STATEMENT
BE FOR COLLEGE OR
CAREER?

MOTIVATING YOUR
MISSION WITH VALUES

“WE ALL HAVE SUPER POWERS –
THINGS WE DO BETTER THAN
ANYONE ELSE. THESE THINGS
OFTEN FEEL NATURAL TO US, BUT
IT’S IMPORTANT TO SEE THEM AS
BEING SPECIAL.” – WILLIAM ARUDA

BUILD IN SELF-CARE

BARRIERS AND
JUSTICE

IMAGINE THE IDEAL
VERSION OF YOURSELF
AND YOUR LIFE; WORK
BACKWARDS

William Arruda, author of Ditch, Dare, Do: 3D
Personal Branding for Executives offers a
template that links together three elements:
The value you create + who you’re creating it for
+ the expected outcome.
http://www.fastcompany.com/3026791/dialed/personal-mission-statements-of-5-famous-
ceos-and-why-you-should-write-one-too#2

William Arruda, author of Ditch, Dare, Do: 3D
Personal Branding for Executives offers a
template that links together three elements:
The value you create + who you’re creating it for
+ the expected outcome.
For example: I use my passion and expertise in
technology to inspire researchers to create drugs
to cure rare diseases.
http://www.fastcompany.com/3026791/dialed/personal-mission-statements-of-5-famous-
ceos-and-why-you-should-write-one-too#2

What tagline do you want other people to associate with you?
• Genius
• Internet pioneer
• Food revolutionary
-Steve Cooper
http://www.forbes.com/sites/stevecooper/2013/05/17/whats-your-personal-mission-
statement/

What tagline do you want other people to associate with you?
• Genius
• Internet pioneer
• Food revolutionary
What’s your motivation?
• To solve a problem that’s been plaguing humanity
• To connect business leaders and startups to help grow businesses faster
• To end obesity in America
-Steve Cooper
http://www.forbes.com/sites/stevecooper/2013/05/17/whats-your-personal-mission-
statement/

What tagline do you want other people to associate with you?
• Genius
• Internet pioneer
• Food revolutionary
What’s your motivation?
• To solve a problem that’s been plaguing humanity
• To connect business leaders and startups to help grow businesses faster
• To end obesity in America
How will you accomplish it?
• Stay informed and active within the industry and seek answers to unsolved problems
• Be where the users are today and embrace tomorrow’s technologies
• Grow organic, farm sustainably, and develop new delivery methods to keep cost down
-Steve Cooper
http://www.forbes.com/sites/stevecooper/2013/05/17/whats-your-personal-mission-
statement/

Make sure your statement is SMART
Make it Succinct and Specific.
Measurable…or Manageable.
Are you giving this goal the time in your schedule it
needs to become a reality?
Is it really Aspirational? Did you stretch?
Realistic: Does this balance “blue skies” with concrete
outcomes? Is it so lofty that it’s not grounded?
Tasks: Do you need to learn a new skill or take on a
new task?
Erin Vilardi, Leadership Consultant, Athena Center

YOUR FIRST DRAFT
GUIDED INSPIRATION

REMEMBER:
Succinct/Specific
Measurable/Manageable
Aspirational
Realistic
Tasks

THIS IS JUST THE BEGINNING.
REVISE, REVISE, REVISE!

YOUR MISSION SHOULD
MOTIVATE, INSPIRE, AND BE
TRULY YOURS.

WRITE THE MISSION STATEMENT
THAT ONLY YOU COULD WRITE.

Q&A

THANK
YOU!
JENNIFER DZIURA
GETBULLISH.COM
@GETBULLISH