The document provides tips and guidance for starting and maintaining an effective blog to build traffic, referrals, and showcase knowledge. It outlines the key elements of a good blog post like topic, title, keywords, formatting, images, and calls to action. It also discusses finding blog topics by answering frequently asked questions, tying posts to current events, and sharing success stories. The document recommends planning ahead by researching keywords, creating an editorial calendar of topics and titles, and marketing blog posts on social media and through guest posting and online relationships.

1. Get Your Blog On!
Write Words Marketing
http://jenphillipsapril.com

2. Why Blog?
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Build Traffic
Referrals
Share on social
Showcase your knowledge
Other
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3. How Does Your Blog Fit Into
Your Website?
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4. The 7 Elements of a Good Blog
Post for Traffic and Lead Gen
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Topic
Title
Keyword terms
Formatting
Image
Call to action
Marketing/Shareability
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5. Where Do You Find Blog Topics?
Answer Questions
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6. What Are Your 5 FAQ?
• Why not write 5 blog posts answering them?
Other Topic Ideas:
• Tie your product or service to a current event
• Attending a conference? Put together a post on
topics covered
• Share success stories
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7. Go Ahead, Judge a Blog Post on
Its Title
• Or How to “Get the Click”
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8. There’s a Formula for Writing
Winning Headlines (Here are 5)
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List posts (7 Ways to…)
How to ….
If _____ , then ____
The Secret to ….
Best…
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9. You Try It
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10. Plan Ahead
• Research keyword terms
• Make a list of possible topics/titles (Editorial
Calendar)
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11. Topics
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12. Better Searched Keyword Terms
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13. Where to Find Keywords?
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Wordtracker
Google Adwords Keyword Tool
Google Instant (for ideas)
Many others (Google “keyword tools”
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14. Let’s Turn Them Into Titles
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15. How to Write It?
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<H1> Tag (Headline)
White Space
Bullets
Subheads
Include a graphic
Keywords (SEO Benefits)
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16. Don’t Forget the Meta Data
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17. 3 Ways to Market Your Blog
• Share on social media
• Guest post on other blogs (must be
complementary to your business)
• Build online relationships
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18. Let’s Connect!
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www.jenphillipsapril.com
jen@jenphillipsapril.com
https://www.facebook.com/JenPhillipsApril
@jenphillipsapri on Twitter
About Write Words Marketing
A web writer since 2004, Jen helps small to medium
businesses and nonprofits drive results online. A pet
lover, she launched www.all-natural-dog-treat.com in
2004 and grew it to 80,000 organic visitors/month with
optimized web content. Now she writes and consults
for a variety of small and medium size businesses. She
speaks on SEO and social media around the country.
Write Words Marketing
http://jenphillipsapril.com