1. THE FUTURE BEGINS HERE
How is Generative AI
Revolutionizing Content
Creation in AR/VR?
BRIDGING DIMENSIONS
Learn to create cutting-edge solutions
with Virtual & Augmented Reality

2. • Augmented Reality (AR) and Virtual Reality (VR)
have been gaining significant popularity in
various industries.
• Content creation for AR/VR experiences requires
immense creativity and technical expertise.
• Generative AI, a subset of artificial intelligence, is
playing a pivotal role in transforming the way
content is created for AR/VR.
Source: https://www.psmarketresearch.com/market-analysis/augmented-reality-and-virtual-reality-market
Introduction

3. ● Virtual Reality (VR) and Augmented Reality (AR)
can significantly boost the creative industry in
Singapore.
● These technologies introduce innovative
capabilities that reduce repetitive tasks and
enhance creative processes.
● The creative industry in Singapore has the
potential to thrive with the help of VR and AR.
● Web AR can greatly benefit education.
● Web AR is a user-friendly technology that
seamlessly integrates virtual elements into the
real world.
● It revolutionizes the way knowledge is imparted in
schools and universities.
● Augmented Reality is not limited to enhancing
artistic and entertainment experiences.
● AR empowers educators and designers to push
the boundaries between the physical and digital
realms.
Virtual Reality &
Augmented Reality

4. Source: https://www.grandviewresearch.com/industry-analysis/augmented-reality-market

5. Size of Singapore Market –
AR/VR
As vision technology
accounts for the majority
of the IMAI market, ICM
and Media sector
(including video games)
is expected to have the
largest potential with the
market share of 45.9%.
Healthcare and
construction sectors
show the second and
third largest demand,
followed by real estate,
retail and other sectors
such as security,
education, food &
beverage, and
automotive
HARDWARE
56.3
SOFTWARE
43.7
5
Source:
IMDA

6. AR/VR Industry
Insights
Source: statistics & facts

7. Let’s delve into the fascinating world of Augmented
Reality (AR) and its impact on modern marketing
strategies. We'll explore how businesses are leveraging
AR technology to create immersive experiences that
captivate consumers and drive engagement.
Exploring Social AR
Market

8. XR: AR, VR, and the
Metaverse
Source: statistics & facts

9. Size of Singapore Market –
IMAI Technologies
9
In Singapore, Immersive Media and
Advance Interfaces (IMAI) Technologies
are estimated to be valued at US$685
million by 2022.
(Ref. exhibit)
Vision technology (AR/VR technology)
will account for the majority of the IMAI
market.
Singapore can develop itself as a hub for
IMAI technologies by developing strong
capabilities and ability to market products
globally.
9
Source: IMDA

10. In recent years, Social AR Marketing has gained
tremendous popularity among brands and marketers.
Platforms like Facebook, Instagram, Snapchat, and TikTok
have integrated AR features to provide interactive
experiences for their users.
This has opened up new avenues for businesses to connect
with their target audience in innovative ways.
The Rise of Social AR Marketing

11. Benefits of Social AR Marketing
● Social AR Marketing is an exciting and
dynamic approach to engage consumers
with immersive experiences.
● By integrating AR into your marketing
strategy, you can create memorable
interactions, boost brand awareness, and
drive business growth.
● Remember to stay innovative, keep
experimenting, and most importantly,
understand your audience to create
meaningful AR campaigns.

12. 1. Enhanced User
Engagement
● AR experiences are inherently interactive and
entertaining, which captures users' attention and keeps
them engaged for longer periods.
● Brands can use AR filters and effects to create fun and
shareable content that sparks conversations and
virality.

13. AR allows brands to customize experiences for individual
users. By understanding users' preferences and behaviors,
marketers can deliver personalized AR content that resonates
with their audience, leading to stronger brand connections.
AR campaigns often generate a buzz on social media,
attracting attention from a broader audience. When users
share AR experiences with their friends and followers, it
amplifies brand visibility and awareness.
2. Personalized Brand Experiences &
Boost Brand Awareness

14. Immersive AR experiences can influence purchasing
decisions. For example, cosmetic brands use AR try-on
filters to let users virtually test their products before
buying, leading to increased confidence and
conversions.
Driving Sales and Conversions

15. Example 1: Snapchat's AR Lenses
Snapchat's AR Lenses feature allows users to apply playful
and dynamic filters to their selfies. Brands have partnered
with Snapchat to create branded AR Lenses, leading to
millions of engagements and impressions.
Example 2: IKEA Place App
IKEA's Place App utilizes AR technology to enable users to
visualize how IKEA furniture would look in their homes
before making a purchase. This practical and user-centric
approach has significantly contributed to IKEA's marketing
success.
Example 3: NARS Virtual Try-On
Cosmetic brand NARS implemented a Virtual Try-On
experience on their website and social media platforms.
Customers can try different makeup products virtually,
increasing their confidence in buying online.
Successful Social AR
Marketing Campaigns
Character Designing

16. THE FUTURE IS HERE
Learn to develop Immersive
AR applications in the
context of a real-time game
engine
Thank You for taking the First Step.
THANK YOU