Project Portfolio Branding. Full Sail University 2022.

1. PERSONAL BRAND EXPLORATION
Jenn Wilbanks
Project & Portfolio I: Week 1
OCT 29, 2022

2. My name is Jenn Wilbanks and I am a creator. I
have a passion for seeing peoples dreams and
helping them come to life. I have a love for the
live music industry and have worked as a stage
hand, to a light and video technician, as well as
a carpenter. My goal is to build an experience for
an audience. To transport them to a different
place, where all walks of life come together for a
single night, sharing the same love.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Production Director
• Talent Agent
• Creative Director
BRAND ARCHETYPE - I am a
Creator. My strategy is to develop
artistic control and skill to realize a
vision and help artists express
themselves and promote
individuality.
PRODUCERS AND DIRECTORS FOR LIVE MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4. RECRUITERS AND HR DIRECTORS
TARGET AUDIENCE
Caitie Sherbo
Outreach Plan:
• First I will follow on LinkedIn and attempt to get her
contact information.
• To make initial contact I will either message her on
LinkedIn or via email.
• I will follow up weekly to attempt to make contact.
Entertainment Specialist at
Live Nation
Lissa Bobet
Outreach Plan:
• First I will follow on LinkedIn pro
fi
le, and will message
about possible communication.
• To make initial contact I will message on LinkedIn,
along with an email. To PRG HR department.
• I will follow up weekly to make contact.
Human Resources at PRG
Jesse Olivera Outreach Plan:
• First I will connect via LinkedIn pro
fi
le.
• I will message on LinkedIn and try to connect via email
after that.
• I will follow up weekly to make contact.
Human Resources at Live
Nation

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get a Directors job right out of graduation.
‣ I will do this by continuing to move up the industry ladder while
attending Full Sail and expanding my online reputation and my
social network.
‣ Increasing my presence on LinkedIn and making connections
with at least 10 industry leaders by Spring 2024.
Mid Term: (2028)
• Establish my own production company.
‣ To reach this goal I will use my education in Business and
Business Law to create my own corporation and take the
necessary steps by establishing my online reputation, become
well educated in the production
fi
eld, and connect with a
possible business partner.
‣ I Will speci
fi
cally get the required paperwork done by Fall 2026,
and
fi
nd the proper investors by the beginning of 2027, and
have a functioning company by 2028.
Long Term: (2038)
• See the success of my company.
‣ In 20 years I would like my company to be competing with
companies similar to Live Nation. My ultimate career goal is to
have my production company take over live music production. I
hope to expand not just in the production, but also work with
talent against, booking, merchandise, and ticket sales.
‣ I will get the proper paperwork needed to work with
entertainment attorneys, agents, and clients.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Audio/Video Cable and troubleshooting
SOFT
HARD
Novice / Adept / Expert
Word Processing Software Novice / Adept / Expert
Decision Making Novice / Adept / Expert
Dependability Novice / Adept / Expert
Web platform development
SOFT
HARD
Novice / Adept / Expert
Analytical Software Novice / Adept / Expert
Decision Making Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert

7. I will take your talent and vision, along with
my passion and creativity, and design an
experience for audiences around the globe.
PROMISE

8. CREDENTIALS
Work Experience:
• TINC Productions
• I.A.T.S.E.
Education:
• Diploma, Sachse High School 2010
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• iL MODO- Assistant Manager
• Army National Guard- Team Leader

9. COMPETITION
Alexa Johnson
Industry Experience:
• Grammy U Member
• Social Media Chair and Marketing
Assistant
Education:
• Full Sail University exp. 2024
• Ithaca College- B.S. Communication Management
Leadership Experience:
• Team Leader at Sel
fi
eMade
• Collabrative Leader at Ithaca College
Skills and Pro
fi
ciencies:
• Project Management - 1 endorsement
• Social Media - 1 endorsement
• Creativity Skills
Jenn Wilbanks
Overall Online Presence:
• 383 connections.
• Customized Banner.
• Professional Headshot.
• Grade: Superior
Industry Experience:
• Light/ Video Tech
• Stagehand
• Carpenter
Education:
• Full Sail University esp. 2024
• Sachse High School 2010
Leadership Experience:
• Team Leader at Army National Guard
• Assistant Manager at iL MODO
Skills and Pro
fi
ciencies:
• Team Management
• Creative Thinking
• Problem Solving
Overall Online Presence:
• 4 connections.
• Customized Banner.
• Professional Headshot.
• Grade: Poor

10. COMPETITION
Dayna Brisco
Noteworthy Experience:
• Digital Media Intern- Live Nation
• Senior Creative Manager- Live Nation
• Director of Creative Production- Live Nation
Jenn Wilbanks
Industry Experience:
• Creative Production Coordinator
• Creative Producer
• Project Manager
Education:
• California State University-Long Beach
Skills and Pro
fi
ciencies:
• Project Management- 5 endorsements
• Social Media- 5 endorsements
• Teamwork- 4 endorsements
Overall Online Presence:
• 500+ connections
• Customized Banner
• professional headshot
• Detailed Pro
fi
le
• Grade: Superior
Industry Experience:
• Light/ Video Tech
• Stagehand
• Carpenter
Education:
• Full Sail University esp. 2024
• Sachse High School 2010
Leadership Experience:
• Team Leader at Army National Guard
• Assistant Manager at iL MODO
Skills and Pro
fi
ciencies:
• Team Management
• Creative Thinking
• Problem Solving
Overall Online Presence:
• 4 connections.
• Customized Banner.
• Professional Headshot.
• Grade: Poor

11. BRAND POSITION
For artists and performers who want their creative
vision brought to life, I provide knowledge and
experience from all aspects of the creative
process because I believe in transporting an
audience into a never-before-seen experience in
every show I produce.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• International Alliance of Theatrical and Stage Employees
‣ 2023 | DALLAS, TX
• Arlington Music Industry Conference
‣ APRIL 14-15, 2023 | ARLINGTON, TX
• Music Biz 2023
‣ MAY 15-18, 2023 | NASHVILLE, TN
Digital Marketing
• Primary Content: I will create content that submerges my
followers into a personal experience of what it is like working
in the live music industry.
• Primary Tools: I will use Instagram and TikTok to promote my
content. If I post real, raw, and edgy content, I can gain
followers who, like me, love the live music industry, along with
artists and directors alike.
• Website: Creating my LinkedIn pro
fi
le to coincide with my
goals, and my social media accounts will boost my online
reputation.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am searching for a mentor that has the same vision
that I do. I want someone to join me as a partner to
build our company from the ground up. I will have the
business background, so I would like someone who is
more educated in marketing. I would like a mentor who
has had success in small business, but looking to take
their expertise to a new level. EST. 2024
Formal Education
• Bachelors of Science-Entertainment Business exp.2024
Technical Skills
• Increase social media presence- 2023
• Take seminars on the live music industry- Music Biz,
APRIL AND MAY 2023
• Find an internship for a live music production company -
PRG or Live Nation, JANUARY 2024
Soft Skills
• Take classes on LinkedIn learning - LinkedIn,
NOVEMBER 2023
• Find business seminars - 2023-2024
• Gain connections on LinkedIn to get endorsements -
2023-2024

14. Jenn Wilbanks
With Live Music back in action after COVID-19,
many audiences are expecting an experience of a
lifetime. I am taking my education, my onsite learning of audio/video,
lighting, carpentry over many tours and conventions, and putting it into
designing shows for artists. I am currently working with indie artists to take
their visions, and make it into a reality.
“

15. REFERENCES
Agents and Business Managers of Artists, Performers and
Athletes. 2022. https://www.onetonline.org/link/summary/
13-1011.00
Alexa Johnson. LinkedIn Pp. 9. https://www.linkedin.com/in/
alexa-jade/
Caitlin Sherbo. LinkedIn. Pp. 4. https://www.linkedin.com/in/
caitlinsherbo/
Dayna Brisco. LinkedIn. Pp. 10. https://www.linkedin.com/in/
daynabrisco/
Lisa Bobet. LinkedIn. Pp. 4.
https://www.linkedin.com/in/lissa-bobet-571785/
Live Music Production jpeg. Pp. 8. https://images.squarespace-
cdn.com/content/v1/5f724c2854366f48cbcfa30c/
1628272025488-M6WPBDF8XYDIRIN7Z6AM/
Live+Event+Production+Company+|
+Music+Festival+&+Concert+Production+|
+Event+Music+Services
Jesse Olivera. LinkedIn. Pp. 4. https://www.linkedin.com/in/
jesse-olvera-a0b75b50/
Producers and Directors. 2022. https://www.onetonline.org/link/
summary/27-2012.00