Some creative digital marketing content and social media ideas to help your university (or brands) engage your audience with minimal cost and maximum impact. Delivered by Jenna Bradwel, Social Media Specialist, University of Sydney at Digital Marketing in Higher Education conference in Sydney on 4/4/17.

1. @missjennab28

2. “Youngpeopletodayhavebeenmarketedtosincetheywere
newborns.They’vedevelopedthemostsophisticatedbullshit
detectorsofalltime. Theonlywaytocircumventthatbullshit
detectoristonotbullshit.Thepeoplewhoshootithavetobe
young.Thepeoplewhocutithavetobeyoung.Ifsomethingis
createdinaboardroomitwillnotwork.”
SHANE SMITH
CEO, VICE
@missjennab28

3. SPEAK THEIR LANGUAGE
UNDERSTAND WHICH
PLATFORMS THEY USE AND HOW
CREATE GENUINE CONTENT
THAT CUTS THROUGH THE
NOISE
BE AT THE TOP OF THE FUNNEL
CREATE RELATIONSHIPS THAT
LAST LONG AFTER THEY HIT THE
'APPLY BUTTON'
@humaninsydney
@missjennab28

4. @missjennab28

5. @missjennab28

6. @missjennab28

7. @missjennab28
MILLENNIALS ARE...
18-35 YEARSOLD
CURIOUSANDINTERESTEDINWORLDAROUNDTHEM
ACTIVEONAVERAGEOFFOURSOCIALPLATFORMS
SHORTATTENTIONSPAN
ALLABOUTSHARINGINFORMATION,EXPERIENCES,CREATING
PERSONALBRAND.
@missjennab28

8. @missjennab28

9. @missjennab28

10. IN OUT
Personal brand
University = rise of public profile
Influencers (Vloggers, Instafamous) Celebrities
Status updatesTagging/ microcommunities
@missjennab28

11. CUTTING THROUGH
THE NOISE
@dom_ontheway

12. VIDEOS
85%ofFacebookvideoiswatchedwithoutsound
Facebookalgorithmfavoursnativevideo(embeddedinto
platform)
3seconds=aview (FB,TWandINSTA),30secsforYouTube.
Byendof2017,videocontentwillmake74%ofallinternettraffic
3xmorelikelytowatchlivevideos(FBlive,Instalive)*
*' 42 Visual Content Marketing Statistics You Should Know in 2017',hubspot.com
@missjennab28

13. VIDEO RULES
SUBTITLEEVERYTHING
Snacksizedcontent(maxof2minutes)
Getthemhookedinthefirstthreeseconds
Embedintotheplatform(nativecontent)
Thinkoutsidethebox
Appsforshooting/editing(egFilmicPro, Videoshop, Filmora
Wondershare,Splice)
@missjennab28

14. https://www.youtube.com/watch?v=nhg9ecOh-oA
@missjennab28

15. https://www.youtube.com/watch?v=U7FDvlN2UNk
@missjennab28

16. LISTICLES

18. 5 RULES FOR
WRITING LISTICLES
Chooseyourheadlinewisely
Useoddnumbers(apparentlytheyworkbetter)
Addlinkstootherarticles/info(jumpoffpoints)
Addphotos,videos,GIFsandmemes
Makeitrelatable(sostudentswilltagtheirfriends)
See what i did there...?
@missjennab28

19. @missjennab28

20. HOW TO
'ADULT'
@missjennab28

21. @missjennab28

22. ADULTING
Educationfocusedonacademiaratherthan'lifeskills'
Oftenembarrassedtoaskhowtodostuff (butwillGoogleit)
Youruniiswheretheyturnintoreal-lifeadults-bethevoiceof
authority/trust
Askyourstudentswhichquestionstheywantanswering
Greatopportunitytolinktosupport,eventsandserviceson
campus.
@missjennab28

23. @missjennab28

24. @missjennab28 https://www.youtube.com/watch?v=eyVivqAdzcQ

25. @missjennab28

26. CROWDSOURCING
"Tametheunpredictabilityofwordofmouthwithoutlosingwhat
makesitsovaluableinthefirstplace-authenticity."*
8/10ofmostinfluentialpeopleforteensareYoutubeandInsta
stars. 74%usesocialtomakepurchasedecisions.**
Showcasestudentpointofviewsandtalent
Freeorlowcost
Taggableandshareable.
*Zeisser, M (2010), ' Unlocking the Elusive Power of Social Networks'.
** socialmediatoday.com
@missjennab28

27. CROWDSOURCING
Getstudentstohelpcomeupwithconcept
Beauthentic(don'tsettoomanyrules)
Retweet,regramandsharestudentcontentasmuchaspossible.
Encouragesharingandtagging
Mergethesocialand'realworld'(Instameets,Snapchattreasure
hunts,workshopsetc)
Keepfingeronthepulserewhatstudentsarewatching/listening
to.
@missjennab28

28. https://www.youtube.com/watch?v=5y2A5KOB7p8
@missjennab28

29. https://www.youtube.com/watch?v=Si7FrlofIAQ&feature=s
hare@missjennab28

30. 6 student-designed GeoFilters
$300 to set up in 6 locations
SNAPCHAT TREASURE HUNT
@missjennab28

31. Over 1,300 uses
126,000 impressions
500 new followers
Audience for future student-sourced content
@missjennab28

32. #USYDINSTAMEET
6studentAllStars
Tips,tricksandlocationsworkshop
6teams.6prizewinners
Cost$0
216entries
Contentforregrams,advertisements
andpublicationcovers.
@demasrusli
@missjennab28

33. @esraordinary @ohbabyitskaren
@gchaniam @asthesayinggoes
@matthewkngai
@hendysantono
@nutellasum

34. @missjennab28
CUTTING THROUGH
THE NOISE
Knowyouraudience
Knowtheirplatforms
Makelotsof(short)videos
Learntolovethelisticle
BetheAuthorityonAdulting
Crowdsource
HAVEFUN
@missjennab28

35. QUIZ
Howmanyseconds=aviewonFacebook?
Isitbettertouseoddorevennumbersforlisticles?
Howmanysocialplatformsistheaveragemillennialactiveon?
HowlongistheattentionspanofaGoldfish?
WhatisthenameofthesupercuteboxerpuppyusedinSydney
Uni'sGoProOWeekvideo?
@missjennab28

36. THANK YOU!
JENNABRADWELL
SocialMediaSpecialist,UniversityofSydney
jenna.bradwell@sydney.edu.au
Jenna Bradwell
@missjennab28
@blonde.not.beige
(if you like wine!!!)
@sydney_uni