1. The survey was conducted online with 1,296 English-speaking Canadians aged 16 to 29 sampled
from a representative panel of over 549,000 Canadian residents. The survey was completed
from July 21 to July 30, 2014. Since the online survey was not a random, probability based
sample, a margin of error could not be calculated. The margin of error for a survey of 1,296
respondents using a probability sample is +/- 2.72%, 19 times out of 20.
An infographic brought to you by
yconic's Uthink.com property is home to the largest
youth market research panel in Canada. Over
540,000 millennials between the ages of 13 and 30
have opted in to participate in our consumer surveys.
We help our partners gain key insights into the youth
demographic, leading to better marketing and prod-
uct decisions for the teen and young adult market.
For more information, visit yconic.ca.
TECHNOLOGY
trendsetters?
MOBILE PHONES
I want to have the newest
technology right away.8%
I read reviews
and/or talk to
friends before
considering a
new product.
I don’t really care about
new technology - it’s a
low priority.
14%
I follow the technology trends
of my peer group.8%
I wait until the product
has proven itself.11%
53%
Q: In the next six months, which of the following do you intend to purchase?
TECHNOLOGY
29%
4%
3%
2%
Smart
Phone Tablet
Desktop
Laptop
Home
Phone
E-Reader
33%
Q: Within the next year or upon completion of your
current plan, how likely or unlikely are you to switch
to a different service provider?
Q: Who pays for the services that you use?
Students use the following tech tools for school work at least once daily:
Q: We are interested to know if you ever use your mobile phone to do any of the
following things. Do you ever use your mobile phone to:
Wireless Plan
Send or receive
text messages
Take photos Surf the Internet Use information
apps (weather)
Send or
receive email
Use social
media apps
Listen to music Play games
Internet Service TV Subscription Landline or
Home Phone
PAYING THE BILLS
IN SERVICE
THE ROLE OF TECHNOLOGY
WIRELESS SERVICE
19%
41%
40%
Likely to switch
Neutral
Unlikely to switch
I do! My parent / guardian does I split the cost
6% 5%13%
22%
12% 6%
63%
38%
11%
94%
83% 81% 79% 74%
88% 86% 85%
47%
59% 61%
INTERNET SERVICE
13%
46%
41%
Likely to switch
Neutral
Unlikely to switch
13%
46%
41%
TV SERVICE
Likely to switch
Neutral
Unlikely to switch
YOUTH TECHNOLOGY trends
yconic surveyed 1,296 Canadian students and youth
about media and technology trends, needs and their
current service plans and providers.
Needs
Loyalty
I don’t have this service
of students have at least
some influence over their
wireless services.
Technology makes
my life easier.
Technology brings me
closer to my friends.
of students are concerned
about being judged by online
activites.
of students are satisfied with
their wireless service.
56%
81% 48% 34%
TOP TOOLS FOR school
LAPTOP 76%
SMARTPHONE 59%
DESKTOP 26%
TABLET 18%