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How to Measure Content Marketing Success

Content marketing can be a powerful tool for businesses to use. But, how do you measure your success? Take a look inside for a few pointers.

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How to Measure Content Marketing Success

  1. 1. How to Measure Content Marketing Success: Content marketing can be a powerful tool for businesses to use. But, how do you measure your success? Images from Google.com/ Google Images
  2. 2. Content Marketing: Content Marketing can be a PowerfulTool for: Building Brand Awareness Encouraging Consideration of a Product or Service Converting Prospects into Leads and Customers Compiled by Author from: marketingprofs.com
  3. 3. Awareness: Awareness: Exposing New People to a Brand, Product or Service Compiled by Author from: marketingprofs.com
  4. 4. Awareness: 93% of online experiences begin with a search engine There is a 25% decrease in click-through rates from content that’s in the first position in search results compared to the 5th position Compiled by Author from: marketingprofs.com Images from Google.com
  5. 5. Awareness: Outcomes: Higher ranking and more impressions in search results Steady increase in web traffic from first-time visitors Social media engagement increase in likes, followers, upvotes, etc. Compiled by Author from: marketingprofs.com
  6. 6. Awareness: How to Improve Awareness Boost search engine visibility by publishing quality content and optimizing it regularly Social media is an excellent content distributor: 60% of consumers interact on social media with the brands they buy from Use paid media tactics like Google AdWords, native advertising and sponsored social media posts to reach new audiences Compiled by Author from: marketingprofs.com Images from Google.com
  7. 7. Consideration: Compiled by Author from: marketingprofs.com Consideration: Inspiring Consumers to Engage with Content
  8. 8. Consideration: Compiled by Author from: marketingprofs.com The average reader spends 37 seconds reading a blog posts Interested users will spend more time with your content if it’s useful 74% of companies indicate content marketing increases their inbound lead quality and quantity On average, B2B buyers consume 10 pieces of content before making a purchasing decision
  9. 9. Consideration: Compiled by Author from: marketingprofs.com Outcomes: Increased total page views Longer visit duration Lower bounce rates Content downloads
  10. 10. Consideration: Compiled by Author from: marketingprofs.com Images from Google.com Case Studies eBooks FAQ Pages Newsletters Whitepapers ContentTypes that Accelerate Consideration and Lead Generation
  11. 11. Conversion: Compiled by Author from: marketingprofs.com Conversion: When a Prospect Completes an Action
  12. 12. Conversion: Compiled by Author from: marketingprofs.com Images from Google.com Content marketing conversion rates are 6x higher that other methods Content marketing costs 62% less that traditional marketing and generates about 3x as many leads 80% of business decisions makers prefer to get company information in a series of articles versus an advertisement
  13. 13. Conversion: Compiled by Author from: marketingprofs.com Outcomes: Contact information is provided Replies to marketing or sales emails A sales conversion takes place Increase in number of leads and sales
  14. 14. Conversion: Compiled by Author from: marketingprofs.com Scoring leads: involves assigning a number to a marketing activity to help determine when a lead is qualified and ready for a sales conversation It’s estimated that by 2020, customers will manage 85% of their relationships with a company without interacting with a human
  15. 15. Work Cited: All information in this PowerPoint was gathered from the following source: Forer, Laura. “How to MeasureYour Content Marketing Efforts [Infographic].” MarketingProfs, 19 Mar. 2018, www.marketingprofs.com/chirp/2018/33766/how- to-measure-your-content-marketing-efforts- infographic.

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