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Real Living Seller’s Guide Real LivingSeller’s Guide
Real Living Background ,[object Object]
 Real Living was ranked 23rd in Entrepreneur magazine’s Top 50 Best New Franchises.
 Our shared values of family, innovation and results continue our success and growth.
 In 2008, Real Living was named “The Most Promising New National Brand” by the      Swanepoel TRENDS Report.
Responsibility and Equal Opportunity My Ethical Responsibilities as your Realtor® include... Loyalty, obedience, disclosure, confidentiality, reasonable skill and care, accountability. Equal Opportunity ,[object Object]
Everyone benefits from an open housing market. Restrictions limit the pool of potential buyers and hinders those who are hoping to sell. It’s Real Living’s privilege to provide the broadest market of potential buyers for your home.,[object Object]
My Approach Real Teamwork  For You Real Living works to be your one-stop shop for all your real estate needs. Ask me about our affiliated services and how they can benefit you!
Staging Services According to a recent stagedhomes.com survey, 93% of professionally staged homes sell in less than 32 days while the average days on market was 160 days for homes that weren’t professionally staged.  	Real Living brings you discounted rates from top level stagingservices. BEFORE AFTER
Role of the Internet in Real Estate Buyers using the Internet as a key source of information now dramatically outnumber those who don’t use the Internet. Source: NAR’s Profile of Home Buyers & Sellers, All Buyers
Role of the Internet in Real Estate The Internet is now a top information source for finding a home.
360° Marketing Integration System 	At Real Living we know that when we generate more exposure for your home it’s likely to sell faster! 	Our 360° Marketing Integration System gives your home extensive advertising and enormous exposure! 	Why would you ever list with anyone else?
Digital Marketing Digital marketing consists of: online marketing search engine optimization (SEO) permission-based e-mail marketing 	At Real Living, we know buyers are online. Therefore, we capture and drive interested buyers to your home fast through extensive online advertising that no one else can offer!
RealLiving.com The first and most important part of Real Living’s 360° Marketing Integration System is advertising your home on RealLiving.com. 	Not only can I get your home on our Web site faster than anyone else, but I can also provide numerous enhancements!
RealLiving.com
RealLiving.com ,[object Object]
Your home gets more exposure when it’s listed with Real Living!,[object Object]
Photos + Property Information  	Real Living goes the extra mile to ensure your home has all the enhancements a potential buyer needs to make a quick and informed decision! ,[object Object]
Property, schools and neighborhood info
Potential buyers can even request a showingPhotos Help Sell Listings1 photo = 70 days on market and only 91.2% of original listing price. 	20 photos = 32 days on market and 95% of original listing price. 				Source: RISMedia April 2008
Property URL’s  Real Living works hard to make marketing your listings easy!  If you list your home with me, your home will have its own URL address that will take the consumer directly to the property details page!
Virtual Tours 	I can post a video virtual tour of your home on RealLiving.com. 	With Real Living’s preferred vendors your home receives a powerful visual advantage over the competition!
Google Mapping 	Your home will be enhanced with Google mapping tools when it’s posted to RealLiving.com!  	These maps allow potential buyers to: ,[object Object]
Zoom in and out
Pinpoint a specific address or area
Filter property results,[object Object]
MyRealLiving2.0  MyRealLiving2.0	 	Real Living’s consumer portal, MyRealLiving, has more than 100,000 active users and receives 4,000 new users each month. Consumers can sign up for a personal account on our home page – RealLiving.com.
MyRealLiving2.0: Buyer Use 	With a MyRealLiving account buyers can:  ,[object Object]
save home searches
receive personalized e-mail alerts when properties match their criteria – your home could be a match!
schedule open houses
share favorite listings with friends!,[object Object]
Online Inventory Marketing 	What is Inventory Marketing? 	When you work with me your home will not only be advertised on RealLiving.com, but also on the industry’s top search engine Web sites! 	Search engine marketing spans the globe and provides your home unparalleled exposure!
Sunday Papers vs. Web Listings Agents from some brokerages will tell you that newspaper listings are more effective than Web listings, but statistics show that when people are searching for a home, only 3% use print or newspaper ads as the first source of information about a home.  List your home with me and see how our innovative online tools can provide maximum exposure for your home.
Real Living Blog 	The Real Living Blog contains buying and selling advice, news, home maintenance tips and a wide-range of information consumers are looking for! 	Potential buyers read our blog for information that will help them before, during and after the sale, and then view our listings on our Web sites!  www.JenniferMarksBlog.com
Contextual Advertising 	Real Living strategically places online banner ads on key Web sites to drive traffic to our Web sites and your home!  	Simply click on our banner ad to be taken to RealLiving.com! 	Our Web banner ads can be found on: ,[object Object]
Yahoo!Finance.com
HGTV.com
BizJournals.com
and many more!  ,[object Object]
Text Me Now We now have even more ways to reach me – you can now click my “Text Me Now” button.  When the consumer clicks the button the screen to the right appears prompting you to enter your Name, Phone Number and a Message. Click "Send Text" and I will be sent the text message. The text comes from Text@RealLiving.com, and I now have that consumer's contact information to call or text them back! either call or text to that number in response.
E-mail Marketing 	Real Living sends more than two million e-cards and e-newsletters a year to clients, family and friends.  The end result – more potential buyers finding out about your home!

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Get It Sold 2010

  • 1. Real Living Seller’s Guide Real LivingSeller’s Guide
  • 2.
  • 3. Real Living was ranked 23rd in Entrepreneur magazine’s Top 50 Best New Franchises.
  • 4. Our shared values of family, innovation and results continue our success and growth.
  • 5. In 2008, Real Living was named “The Most Promising New National Brand” by the Swanepoel TRENDS Report.
  • 6.
  • 7.
  • 8. My Approach Real Teamwork For You Real Living works to be your one-stop shop for all your real estate needs. Ask me about our affiliated services and how they can benefit you!
  • 9. Staging Services According to a recent stagedhomes.com survey, 93% of professionally staged homes sell in less than 32 days while the average days on market was 160 days for homes that weren’t professionally staged. Real Living brings you discounted rates from top level stagingservices. BEFORE AFTER
  • 10. Role of the Internet in Real Estate Buyers using the Internet as a key source of information now dramatically outnumber those who don’t use the Internet. Source: NAR’s Profile of Home Buyers & Sellers, All Buyers
  • 11. Role of the Internet in Real Estate The Internet is now a top information source for finding a home.
  • 12. 360° Marketing Integration System At Real Living we know that when we generate more exposure for your home it’s likely to sell faster! Our 360° Marketing Integration System gives your home extensive advertising and enormous exposure! Why would you ever list with anyone else?
  • 13. Digital Marketing Digital marketing consists of: online marketing search engine optimization (SEO) permission-based e-mail marketing At Real Living, we know buyers are online. Therefore, we capture and drive interested buyers to your home fast through extensive online advertising that no one else can offer!
  • 14. RealLiving.com The first and most important part of Real Living’s 360° Marketing Integration System is advertising your home on RealLiving.com. Not only can I get your home on our Web site faster than anyone else, but I can also provide numerous enhancements!
  • 16.
  • 17.
  • 18.
  • 19. Property, schools and neighborhood info
  • 20. Potential buyers can even request a showingPhotos Help Sell Listings1 photo = 70 days on market and only 91.2% of original listing price. 20 photos = 32 days on market and 95% of original listing price. Source: RISMedia April 2008
  • 21. Property URL’s Real Living works hard to make marketing your listings easy! If you list your home with me, your home will have its own URL address that will take the consumer directly to the property details page!
  • 22. Virtual Tours I can post a video virtual tour of your home on RealLiving.com. With Real Living’s preferred vendors your home receives a powerful visual advantage over the competition!
  • 23.
  • 25. Pinpoint a specific address or area
  • 26.
  • 27. MyRealLiving2.0 MyRealLiving2.0 Real Living’s consumer portal, MyRealLiving, has more than 100,000 active users and receives 4,000 new users each month. Consumers can sign up for a personal account on our home page – RealLiving.com.
  • 28.
  • 30. receive personalized e-mail alerts when properties match their criteria – your home could be a match!
  • 32.
  • 33. Online Inventory Marketing What is Inventory Marketing? When you work with me your home will not only be advertised on RealLiving.com, but also on the industry’s top search engine Web sites! Search engine marketing spans the globe and provides your home unparalleled exposure!
  • 34. Sunday Papers vs. Web Listings Agents from some brokerages will tell you that newspaper listings are more effective than Web listings, but statistics show that when people are searching for a home, only 3% use print or newspaper ads as the first source of information about a home. List your home with me and see how our innovative online tools can provide maximum exposure for your home.
  • 35. Real Living Blog The Real Living Blog contains buying and selling advice, news, home maintenance tips and a wide-range of information consumers are looking for! Potential buyers read our blog for information that will help them before, during and after the sale, and then view our listings on our Web sites! www.JenniferMarksBlog.com
  • 36.
  • 40.
  • 41. Text Me Now We now have even more ways to reach me – you can now click my “Text Me Now” button. When the consumer clicks the button the screen to the right appears prompting you to enter your Name, Phone Number and a Message. Click "Send Text" and I will be sent the text message. The text comes from Text@RealLiving.com, and I now have that consumer's contact information to call or text them back! either call or text to that number in response.
  • 42. E-mail Marketing Real Living sends more than two million e-cards and e-newsletters a year to clients, family and friends. The end result – more potential buyers finding out about your home!
  • 43. Emerging Marketing Trend Wireless Mobile Marketing Did you know consumers looking to buy can instantly obtain property information via their mobile device? It’s an emerging trend, but Real Living’s got you covered! List with me and buyers can find information about your home over their mobile phone!
  • 44. Traditional Marketing What is Traditional Marketing? The online marketing landscape has grown rapidly over the past few years, but Real Living values the importance of keeping a strong traditional marketing plan.
  • 45. Yard Signs Real Living red stands out so our yard signs will get people to notice your house! And my contact information will be on the yard sign so I can respond to interested buyers and schedule a showing!
  • 46. Open House Advertising Why wait to have an open house? We promote open houses on the home page of our Web site – with photos, features, mapping and address information. Potential buyers can sign up online to schedule a showing of your home anytime. Open houses aren’t restricted to Sundays anymore!
  • 47. Agent Marketing What is Agent Marketing? Aside from all the marketing that my brokerage can provide for your home, agent marketing is the extra step I personally take to ensure your home is sold fast! In House – Home Presentation Binder www.JenniferMarksBlog.com www.RelocateWithJen.com FaceBook Listings ( Personal & Real Living Realty Experts) E-Blast Newsletter to my database “Text Me Now” Sign Rider
  • 48.
  • 49. This tool is based on computer driven data and should only be used as a starting point.
  • 50.
  • 51. $8,000 Tax Credit Congress recently passed an act which includes a tax credit for first-time homebuyers of up to $8,000. As a seller, this benefits you because your home is now more affordable for buyers taking advantage of this government incentive. For more facts, check out www.JenniferMarksBlog.com
  • 52. From Start to Finish
  • 53. From Start to Finish
  • 54. My Role Life is complicated and busy. Work with me and I’ll provide you full service to make the selling process smoother and the results spectacular!
  • 55.
  • 56. My services
  • 57. My access to technology… all gives you outstanding results! You can count on me for expert advice and a satisfying transaction. Once you sign a listing agreement, I will begin to market your home using the multitude of marketing tools and techniques available through Real Living.