1. THE
STORM
REPORT
INCLUDES:
Buzzworthy Products
Hottest Trends
memBrain @ CES 2017
Special Edition Report: CES 2017
January 5-8, 2017

2. THE STORM REPORT @ CES 2017
ABOUT CES
According to the Consumer Electronics Association’s website,
the International Consumer Electronics Show (International CES)
showcases more than 3,800 exhibiting companies, including
manufacturers, developers and suppliers of consumer
technology hardware, content, technology delivery systems and
more; a conference program with more than 300 conference
sessions and more than 165K attendees from 150 countries.
ABOUT THIS REPORT
Each year, memBrain attends CES to gather intelligence on hot new products as
well as early radar for emerging trends. This special edition of the STORM Report is
a compilation of memBrain’s observations from the CES show floor combined with
the most “buzzed about” products according to leading industry publications
including the CES 2017 Innovation Award winners.
For the past several years, memBrain has hosted a curated breakfast panel
session featuring an interactive discussion related to the year’s most buzzed
about topics at CES. This year, memBrain collaborated with the agency
Wunderman to co-present our first ever “Collision” breakfast - featuring topics
including Futurism, Products & Consumers, and Content and Content Channels.
We’ve included highlights and a link to the entire presentation within this
presentation.
Please let us know if you have any comments or questions related to the content
or our methodology.
Enjoy!
(c) 2017 memBrain LLC Proprietary and Confidential. Not to be copied or disseminated without prior
written authorization by memBrain, LLC.

3. SOURCES

4. BUZZWORTHY
PRODUCTS

5. WILLOW
SMART BREAST PUMP
The Willow is a battery-operated all-in-
one breast pump that slips right into a
bra. The device collects up to 4 ounces of
milk, is quiet as a mouse, and keeps track
of milk and pumping time via an app.
MSRP: $429

6. MANGOSLAB
NEMONIC PRINTER
Pair your smartphone to Mangoslab’s
Nemonic printer, write a note in the
companion, and the printer prints it out
in sticky note form! This device uses
thermal printing - meaning there’s no ink
in the device - the ink is in the paper
instead! MSRP: $120

7. RAZER:
PROJECT ARIANA
Project Ariana is a projector that extends
your computer display or TV onto your
walls for a more immersive experience.
Ariana scans the room and projects an
expanded view around your display,
augmenting whatever is happening on
the screen. MSRP: TBD.

8. RAZER:
PROJECT VALERIE
Razer’s concept computer Project Valerie
fits THREE (3) 17-inch 4k-resolution
displays into one 12-pound laptop! While
still a prototype, Razer says the two side
monitors will slide out of the main
monitor for convenient storage. Project
Valerie was just one of several gaming
laptops shown off at CES. MSRP: TBD.

9. WHIRLPOOL:
ZERA FOOD RECYCLER
Built to help reduce food waste in
landfills, the Zera Food Recycler converts
household food waste into homemade
fertilizer. It can handle a week’s worth of
discarded food for an average family.
IndieGoGo Early Bird Price: $699.

10. DELL:
XPS 13” 2-IN-1
Only .56 inches and 2.7 pounds, Dell’s
XPS 13” 2-in-1 is the world’s smallest
device of its kind - featuring an
InfinityEdge display that can flip 360
degrees to become a tablet. With a sturdy
build and a refined look, the laptop can
be upgraded with a vivid HDR display, a
fingerprint sensor, and an infrared
camera. MSRP Entry Level Price: $999

11. MOHU:
AIRWAVE
The Mohu Airwave turns broadcast TV
into an app accessible on the ROKU,
Chromecast, and Apple TV devices. Users
can simply set up the antenna and the
Mohu Airwave transmits over-the-air
(OTA) TV shows over a wifi network to the
user’s streaming device. MSRP: $150

12. LG:
W-SERIES OLED TV
LG’s 2017 flagship TV is unbelievably thin,
measuring only 2.5mm thick! The power
to the TV is jammed into a futuristic
looking Dolby Atmos soundbar, which is
connected to the TV through a short clear
cable. The W-Series OLED TV is so thin
and light that the screen attaches directly
to the wall. (Pricing is not yet available,
but last year's G-series started at $4,999,
and so it is anticipated that the new
models will cost significantly more.)

13. SAMSUNG:
LIFESTYLE TV
The TV that never turns off… Samsung’s
Lifestyle TV is described as “TVs
designed to hide in plain sight.” Created
to appeal to consumers concerned with
matching their electronics to their decor,
the Samsung Lifestyle TV double as a
framed piece of art. When not in use, it
turns into a picture to fit right in to the
decor of the room! MSRP: TBD

14. CRAZYBABY:
MARS
Crazybaby’s Mars speaker uses magnetic
levitation to levitate above its subwoofer
base. Besides being outrageously cool,
the levitating speaker provides near loss-
free 360 Hi-Fi stereo sound, and can be
paired with another Mars unit to provide
surround sound. MSRP: $329

15. HONDA:
RIDING ASSIST
Just as the name implies, Honda’s
Riding Assist Motorcycle keeps itself
upright, even without a rider. At low
speeds the front tire extends away from
the vehicle, lowering the center of
gravity and allowing the bike to self-
balance. MSRP: TBD.

16. LINK: AKC
SMART DOG COLLAR
An official licensed product of The
American Kennel Club, the Link doesn’t
just track your dog’s location and activity,
it’s companion app provides a host of
features for owners to better bond with
their pets. From personalized activity
recommendations to training aids and
digital albums, Link has positioned itself
as the dog collar of the 21st century.
MSRP: $199

17. MATTEL:
ARISTOTLE
Aristotle by Mattel doubles as a security
camera and a speaker with a built-in
smart-assistant, similar to Amazon’s
Alexa. The Aristotle can detect when a
child is crying and play lullabies, act as a
baby monitor, and do various other tasks
that help entertain, educate and soothe
young children. MSRP: $300

18. ASUS:
ZENFONE AR
The ASUS ZenFone AR is the world’s first 5.7-
inch smartphone with Tango and Daydream
by Google. Tango is an exciting new
augmented reality (AR) technology that
changes the way users interact with the world
and expands your vision. And with Daydream,
you can experience high-quality, immersive
virtual reality (VR) with your phone Besides
having 8GB of RAM and a Snapdragon 821
processor, the phone is stylishly designed and
light. MSRP: TBD

19. ARIST:
COFFEE BREWER
Arist’s coffee brewer does everything a
barista does to make the perfect cup of
coffee - it has an innovative precision
brewing system, cup recognition
technology, and an app with that allows
you to customize your brew, order more
beans, and download recipes! Since CES,
Arist has announced a second
Kickstarter Campaign, offering its brewer
at a discount price from retail. MSRP:
$899

20. HOTTEST
TRENDS

21. DIGITAL ASSISTANTS
Digital assistants (like Amazon’s Alexa) were
perhaps the most buzzed about products at
CES 2017. This year marked a wide variety of
third party devices entering the market with
Alexa built-in such as speakers from Lenovo,
4K TVs, and Ford vehicles. Google is making a
similar push with its Google Assistant,
although on a smaller scale. While smart
assistants will be everywhere in the near
future, Alexa may finally provide the platform
to unify all of our smart home gadgets.
AMAZON:
ALEXA

22. IOT GETS PERSONAL
The Internet of Things (IoT) was the driving force
behind a broad range of products announced at
CES 2017 - which will result in a significant growth
in the volume of consumer data available. From
monitoring and managing sleep schedules to
smart beauty products (like the Kérastase/L’Oréal
collaboration who bring worldwide hair expertise,
and Withings for a smart hairbrush), products are
getting more personal. Brands are already
beginning to define their data strategy to match
data points and consumer insights based on these
products, and this trend will only continue to grow.
KÉRASTASE
+ WITHINGS

23. DIGITAL ASSISTANTS
Digital assistants (like Amazon’s Alexa) were
perhaps the most buzzed about products at
CES 2017. This year marked a wide variety of
third party devices entering the market with
Alexa built-in such as speakers from Lenovo,
4K TVs, and Ford vehicles. Google is making a
similar push with its Google Assistant,
although on a smaller scale. While smart
assistants will be everywhere in the near
future, Alexa may finally provide the platform
to unify all of our smart home gadgets.
AMAZON:
ALEXA

24. SUPER-THIN TVS
Televisions are most definitely slimming down -
with leading global manufacturers like LG and
Samsung leveraging OLED technology to create
devices that blend seamlessly into the living
room or anywhere else in the home. While TV
screens are getting thinner and thinner, some
companies are working on screen-free futures
altogether with laser projectors emerging as yet
another possible viewing alternative… …get
ready for your television to disappear!
SONY: BRAVIA
XBR-AIE OLED

25. Wearables were once again a popular trend at
CES this year, with a focus on fitness and
healthcare as well as fashion. Xenon’s e-skin is a
lightweight shirt that tracks motion, and can be
used for gaming, VR experiences, fitness, and
healthcare. Nokia-owned Withings introduced
the Steel HR, a stylish wristwatch that tracks
activities, monitors heart rate, and acts as a
sleep monitor. Fossil Brands offered the widest
range of wearable tech at CES 2017, showcasing
their products like a fashion range, with subtle
designs and licensed brands like Marc Jacobs
and Tory Burch.
WEARABLE TECH
XENOMA:
E-SKIN

26. Gaming continues to be a leading driver of
innovation in both hardware and software. As
demonstrated by Razer’s breakout gaming
systems (mentioned earlier in this report) and
ASUS’ ROG STRIX GL702 gaming laptop,
manufacturers are tuning in to trends in
gameplay into new features and product
breakthroughs. With the demands of future
gaming platforms (like VR) and Esports (poised
to grow to $1B this year with an audience of
500M+), we anticipate that there will be new
(and improved!) gaming platforms introduced
annually from now on.
GAME ON
ASUS:
ROG STRIX GL702

27. As anticipated, Virtual Reality (VR) was a
predominant trend at CES 2017. Perhaps the
most notable evolution of the industry, however,
was the introduction of various new experience-
enhancing accessories. While equipment costs
continues to be a barrier for the mass adoption
of VR (while AR makes significant
advancements), this new crop of VR accessories
demonstrates that developers are evolving the
VR user experience in anticipation a much larger
adoption of the platform perhaps sooner than
originally anticipated.
VR MAKING BABY STEPS
HTC VIVE:
MANUS VR GLOVES

28. HELLO AUTO…AUTO
FARADAY FUTURE:
FF91
Concept cars and autonomous vehicles flooded
CES 2017. Standouts included the Tesla-
competitor Faraday FF91 and the Chrysler Portal
concept, which features a selfie-cam and facial
recognition technology to automatically update
entertainment preferences. Honda’s electric
Neue concept combined driverless technology
with ride sharing as it will operate as a part of a
ride-sharing service when the owner is away.
Toyota’s new Concept-i car is not only driverless,
but features an AI assistant named Yui to help
drivers perform tasks.

29. CONNECTED KIDS
LEGO:
BOOST
From sleep trainers and smart monitors, to
wireless breast pumps and robot assistants, a
bevy of products designed with parents and
kids in mind debuted at CES 2017. From Lego’s
easy-to-use robot building and coding toolkit
(“Boost”), to Fisher-Price’s new Smart Cycle
(an exercise bike with a tablet mount and
accompanying app), to Kuri, a smart human-
like robot positioned to be a “robo-nanny,”
smart devices are decidedly becoming more
kids and family-centric- and electronics are
becoming more kids and family friendly.

30. MEMBRAIN
@ CES 2017

31. MEMBRAIN @ CES 2017
memBrain partnered with Wunderman for our first
ever “Collision” breakfast event, featuring
speakers from Logitech, MIT, MIKMAK, Refinery29,
AdWeek, Cool Hunting and more. Co-hosted by
Ken Hertz (memBrain) and Mark Read
(Wunderman), Collision featured a broad range of
topics including the impact of technology on the
immediate and foreseeable future, consumers
and products, as well as the evolution of content
and content channels.
Watch the full video of the event on our
Facebook page here: memBrain & Wunderman
Present: “Collision” Breakfast @ CES 2017

33. CLICK HERE TO SUBSCRIBE TO
THE STORM REPORT
(c) 2017 memBrain LLC Proprietary and Confidential. Not to be copied or disseminated without
prior written authorization by memBrain, LLC.

34. THANK YOU!(c) 2017 memBrain LLC Proprietary and Confidential. Not to be copied or disseminated without
prior written authorization by memBrain, LLC.