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Evolution of Digital Marketing

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Evolution of Digital Marketing

  1. 1. Evolution of Digital Marketing How digital technology has impacted the lives of consumers and businesses around the world up to 2019
  2. 2. How did we get to where we are today? • Each year leading to 2019 technology has got better and cheaper. • Internet has got faster. • We have changed the way we search for information. • We have changed what we do online. • We have changed what devices we use.
  3. 3. Internet Users in the World by Regions – June 2019 50% 16% 12% 10% 7% 4% 1% Internet Users in the World by Regions - June 2019 Asia Europe Africa Lat Am/Carib North America Middle East Oceania/Australia
  4. 4. What digital devices are we using? • 37% of Americans now go online mostly using a smartphone • Americans who own a smartphone has increase over the last decade from 35% in 2100 to 81% in 2019 • Smartphones out way any of the other digital devices with laptop/desktops next followed by tablets This Photo by Unknown Author is licensed under CC BY-SA
  5. 5. What online channels are customers using to access information? • Social Media • Google • Podcasts • Youtube This Photo by Unknown Author is licensed under CC BY-SA-NC
  6. 6. What are consumers buying online? • Fitbit/Smart Watch & other technology • Clothing & Beauty Products • Tickets to Sport and Entertainment Events • Ebooks • Groceries This Photo by Unknown Author is licensed under CC BY-NC
  7. 7. Video Consumption on the Internet • The average user spends 88% more time on a website with video (Forbes, 2018) • Video marketers get 66% more qualified leads per year (Optinmonster, 2019) • 73% of consumers claim that they have been influenced by a brand’s social media presence via video (Based on the 2018 State of Social Video Marketer Trends report) • 87% of marketing professionals use video as a marketing tool (Wyzowl, 2019) This Photo by Unknown Author is licensed under CC BY-SA-NC
  8. 8. Mobile Ecommerce Sales Throughout the World 0 0.5 1 1.5 2 2.5 2016 2017 2018 2019 In Trillion US Dollars Source: eMarketer
  9. 9. Present Day of the Digital World Asia is the biggest user of technology, but the use is increasing in all countries. Smartphones are the most popular device for accessing the internet. There are many ways we are accessing digital information including Social Media. Consumers can now buy most items/services online. Video is the most successful way to attract consumers attention.
  10. 10. The Future The future of ecommerce is both scary and exciting. Every year there will be changes, the challenge will be keeping up with them.This Photo by Unknown Author is licensed under CC BY-NC
  11. 11. Sources • https://www.internetworldstats.com/stats.htm (last accessed 25 August 2019) • https://www.pewinternet.org/2019/06/13/mobile-technology-and-home-broadband-2019 (last accessed 25 August 2019) • https://www.bigcommerce.com/blog/ecommerce-trends/#7-ecommerce-trends-for-the-entire-retail- industry (last accessed 25 August) • https://www.cloudways.com/blog/trending-products-to-sell (last accessed 1 September 2019) • https://www.renderforest.com/blog/video-marketing-statistics (last accessed 8 September 2019) • https://www.oberlo.co.nz/blog/video-marketing-statistics (last accessed 8 September 2019) • https://www.clickz.com/internet-growth-usage-stats-2019-time-online-devices-users/235102 (last accessed 8 September 2019) Jenny Vickers Student no: 86504821

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