2. STATEMENT OF NEEDS AND
• THE PURPOSE OF MY MAGAZINE IS TO PROMOTE THE PEOPLE
OF THE AGE GROUP OF 16-25 I WILL MAKE THE MAGAZINE
APPEALING BY GETTING YOUNG RAPPERS/SINGERS TO BE
FEATURED IN THE MAGAZINE TO CREATE A DIFFERENT POINT
OF VIEW FOR THE READERS AND MAKE IT SEEM LIKE THEY
ARE IN THE SAME ROOM AS THE YOUNG MUSICIANS.
• THIS MAGAZINE IS UNIQUE DUE TO THE INTERVIEWS OF
WHICH WILL BE IN EVERY MAGAZINE AND THE INTERACTIVE
FEATURE. THE INTERACTIVE FEATURE IS VERY VITAL AS IT
DIFFERS FROM MANY MAGAZINES, AND IT ALSO DRAWS IN
THE READER AND ALLOWS THEM TO HAVE ENJOYMENT
WHEN READING AS I KNOW MANY PEOPLE IN THAT AGE
RANGE DO NOT REALLY ENJOY READING SO HAVING AN
INTERACTIVE FEATURE WILL HELP KEEP THEM DRAWN IN.
• I HAVE MANY COMPETITORS WITHIN
THE MARKET I AM IN A COUPLE OF
EXAMPLES ARE REVAMP, HASTE,
BRICKS. THE WAY I WOULD
DIFFER THESE MAGAZINES ARE WE
WILL HAVE REWARDS FOR THE
CUSTOMERS THAT ARE LOYAL LIKE
EXCLUSIVE INFORMATION OR
MEETING A ARTIST ON THE MOST
4. FORM AND
The theme of the magazine will be about
young music. This is because the young music
industry is in an area of success right now and
it is easier to book an interview with a young
artist then a mature artist because young artist
is looking for any sort of publicity.
The size of the magazine will be around 21
pages with the intention to write about
multiple artists, each artist has 3 pages. This is
a good amount as it allows you to talk about
many artists and makes my magazine very
6. TARGET AUDIENCE
• FOR THIS MAGAZINE AGE DEMOGRAPHIC WILL BE IN THE RANGE OF
TEENAGER AND YOUNG ADULTS IS 16-25. FOR ALL RACES AND
ETHNIC GROUPS AS MUSIC IS OPEN TO EVERYONE. AS MY SECONDARY
AUDIENCE CAN BE MUSIC LABELS SO AGES ABOVE 25 MOST PROBABLY,
THIS IS BECAUSE MUSIC LABELS ARE ALWAYS LOOKING FOR UP AND
COMING ARTIST WILL ALSO AIM TOWARDS MORE AFRICANS, SOUTH
ASIANS, AND EUROPEANS. THIS IS BECAUSE A LOT OF MUSIC FROM
THE YOUNG PEOPLE ARE FROM PEOPLE OF THIS ETHNICITIES. MANY OF
THE PEOPLE THAT I AM TARGETING WILL BE WITHIN THE UK.
7. • THE REASON MY
MAGAZINE IS LAID OUT
LIKE THIS IS BECAUSE I
BELIEVE IT WILL CATCH
THE READER'S ATTENTION
AND KEEP THEM
ENGAGED WITH MY
MAGAZINE. I ALSO
BASICALLY NO SPACE ON
A PAGE IS VITAL AS IT
SHOWS THE CONSUMER
HOW THE MAGAZINE HAS
BEEN WELL PRODUCED
8. RESOURCES AND PERSONNEL
• I WILL NEED CAMERAS, SD CARDS FREELANCERS FOR
EDITING AND PHOTOGRAPHY AND MODELS. THESE
ARE KEY AS THEY ALLOW ME TO WORK TO THE
• TO BEGIN WITH THE CAMERA, I CAN PURCHASE A MORZA
FOR 30 FROM AMAZON.
• THEN THE COMPUTER I CAN PURCHASE ASUS LAPTOP FOR
• SD CARD- £20 FOR 64 GB
• TRIPOD- £33
• BATTERY- £20-40
• ILLUSTRATOR- £238
• WITH THE JOB ROLES I AM GOING TO NEED
AROUND £2000 AS I CAN GET ALL THE JOB
ROLES FROM FREELANCERS WHERE I CAN FIND
CHEAPER DEALS WHICH WILL REDUCE MY COST
FOR THE MAGAZINE TO THEN LATER SEE A
10. MARKETING AND
• MY PLAN FOR MARKETING AND DISTRIBUTING
PRODUCTS IS THAT I WILL START PROMOTING IT
IN UNIVERSITIES AND COLLEGES AS THAT IS
WHERE MOST OF MY TARGET AUDIENCE WILL BE.
I WILL PUT IT UP ON SCREENS IN THE
UNIVERSITIES/COLLEGES WHERE PEOPLE CAN
SCAN THE QR CODE TO THEN GET ONTO THE
MAGAZINE TO THEN BUY THE MAGAZINE TO
VIEW. ANOTHER REASON IT IS GOOD TO PUT IT
IN THESE PLACES IS THAT IN AREAS LIKE THIS
PEOPLE LIKE TO PROMOTE THINGS BUY TELLING
THEIR FRIEND WHO TELLS THEIR FRIENDS ETC,
THIS ALLOWS US TO GET FREE PROMOTION.
ESPECIALLY IF THE FRONT COVER IS SOMEONE
11. PRODUCTION COMPANY
• SHAREHOLDERS WOULD BE INTERESTED IN INVESTING INTO MY
COMPANY AS WE HAVE EXPERIENCED ZERO COMPLAINTS. ASWELL AS
THAT, OUR EMPLOYEES ENJOY WORKING IN A HEALTHY ENVIRONMENT
WE ARE A VERY COMMITTED COMPANY, WE WORK TOWARDS SUCCESS
AND RARELY MAKE MISTAKES. WE THINK YOU SHOULD INVEST
INTO US AS WE WILL NOT STOP UNTIL WE SEE REWARDS.
• IN CONCLUSION I HIGHLY RECOMMEND YOU INVEST INTO US WITH
THIS ONE IN A MILLION-MAGAZINE IDEA. I AM VERY CONFIDENT IN
THIS MAGAZINE AND BELIEVE THAT THE MONEY YOU INVEST IT WILL
RETURN TO YOU AND EVEN MORE WILL COME INTO YOUR HANDS.
THIS IS AN OPPORTUNITY YOU DO NOT WANT TO MISS. WE WILL
WORK HARD AND THOROUGHLY ON THIS PROJECT.
Notes de l'éditeur
Statement of needs and purpose, this slide explains the purpose of my magazine , the age group and how I will make it appealing
To begin with the purpose of my magazine is to promote lifestyle and to motivate younger generation, I will do this by getting role models such as the rappers/ singers of which will be interviewed to talk about their lifestyle and how they grew up in hopes it motivates younger generations that even if their situation may not be the best they can still make the most of it and turn into something.
The age group of my magazine will be 16-25, this is because the rappers/ singers of which will be featured will be recognized more by this age group meaning that they will be more intrigued by the magazine which can then lead to the revenue stream being better then trying to target older generations. Also the older generation have most Likely started their Carrer, which then defies the magazines purpose of motivation.
I will make it appealing by interviewing rappers/singers, I believe this will make it appealing as it is different to other magazines and allows the consumer to dig into a young musicians life and see how they aren't that different from a normal person.
Within this slide you can see my competition. To be able to differ from my competition I will have rewards for customers who are loyal, rewards being excusive information or even meeting the artist in the most recent magazine out.
My theme of the magazine will be about young music, this is because as of recently the young music scene has create a lot of noise and I want to excel off that noise, also these young artist are looking for exposure meaning it will be easier to book a interview ith them
I will make the magazine around 21 pages with the intention to write about multiple artist whom will have 3 pages each. I believe this is a good amount as it isnt too much information to take in which is better for younger generations as they do not like to read as much as the older generations.
This is my headline, body copy and masthead, with the colour scheme I will be using
So the target audience. As you know the age group I am targeting is 16-25 for all races, nut having saying that I am more leaning towards more Africans, south Asians, and Europeans for the target audience. The reason for this is because many of these artist are from these areas and statically these are the aces of which live in not the best areas which have bad influences around. The reason I say this is because the purpose of the magazine is to motivate people that they can go from nothing but a bad area to making a name for themselves and not getting involved in any sorts of bad activates they may get into. Also the magazine will only be in the uk.
This is my magazine layout, I layed this out like this due to the fact is it very easy to see what information each bit will contain. And it will keep the consumer engaged as it will be very clear.
This slide showcase the things I will need and the different types of professions which will be needed
This slide explains the prices of the things I will need and the price many professions ask for
So the marketing I will promote the magazine in universities and colleges due to the fact that many of my age group I am targeting are within these facilities. I will put qr codes everywhere to allow easy access to the magazine and allow other students to easily send the qr code to their friends. I will also use the power of social media as that’s another area of which I can get through to these younger generation as many of them are on social media. I will also post little snippets of the interview too keep people wondering what happened in the interview which can lead to them buying the magazine. The social medias I will be using as Instagram, Facebook and twitter.
So as a company we are very successful and know for our efficiency and effectiveness, due to this fact I believe we are a company which you should invest into. We will not rest until the project is done to the best of its ability.
To conclude I really hope you think about investing into this brilliant organization to then create this idea into a reality and have a pay day for yourself. I will like to thank you for listening and thank you for this opportunity.