Magnet Music

Magnet Music
What is Magnet Music
and why should you
read it?
• Focuses on local Hertfordshire artists to give them a voice and
that boost they need.
• Features artists that are local to Hertfordshire and gives a
summary on them.
• It will have 2-3 featured artists on every issue, different genres
featured in every issue.
• Front cover is one artist and then the double page spread is the
others featured.
• Standard 36 pages - most will focus on the artists but there will
also be stuff like concerts featured.
• It'll have all different information such as interviews.
• It's unique as there's nothing like this for the people of
Hertfordshire.
Summary of Magazine
• Title: the title of the magazine is called "Magnet Music" because
it's meant to attract readers like a magnet.
• Content: the content includes up and coming artists local to
artists, it also features famous artists from Hertfordshire.
• Frequency: it will come out once a month.
• Similar products: currently there are no other magazines like this
that specifically focus on Hertfordshire based artists.
• House style: the house stye will stick the colour theme I have
chosen so it's easily recognisable.
• Place in market: the magazine will be available to buy in popular
supermarkets and music shops.
• Format: an example included on the next page.
Information on Magazine's presentation
Magnet Music
• Age: the magazine is suitable for all ages as there's all different
genres featured, however it's targeted towards 13-50 years olds
as they are most likely to like the content.
• Gender: it's suited towards both genders and probably the same
number of men and women will buy the magazine.
• Lifestyle: the people most likely to read it all working class to
middle class people as that's most of the population in
Hertfordshire.
• Spending power: people aren't likely to have the money to
spend on the magazine if it's expensive, especially teenagers so
it'll only cost £3.99.
• Demographics: Hertfordshire is quite a culturally diverse county
so there will be all different genres to suit all cultures.
Information on Magazine's audience
• Needed?: there are currently no magazines like this one in
Hertfordshire so it's something new and exciting, it's
also unique.
• Adverts will follow the magazine colour scheme.
• Will use the same fonts.
• The adverts will have a short summary, like the magazine.
• There will be different versions of adverts.
• Adverts will be online and on print.
• Published on social media platforms, specifically Instagram,
as my company has a large following on there.
• Published at places like train stations and around shopping
centres so lots of people see.
Information on Magazine's development
• A graphic designer and marketing researcher will be helping.
• Graphic designer: helps to make the adverts look appealing.
• Marketing researcher: helps with knowing where the
best places to advertise the magazine are.
• Will be using The Herts Magazine's advertising team, so I have
someone to distribute these adverts.
• Supermarkets and music shops across Hertfordshire will get the
magazine the day before they're meant to be issued.
• Snippets are available online for free and will be issued on the
same day as the print version.
• Online version can be for people that already know a featured
artist and want to find out more about them without buying the
whole magazine.
Information on Marketing and Distribution
• The two fonts used are Josefin Sans for the body copy style and then
Bebas Neue for the masthead and headlines.
• The colour scheme uses matching colours.
• Below I have included an example of the colour scheme and the
fonts that will be used.
Drafts of Magazine
1 sur 8

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Magnet Music

  • 1. Magnet Music What is Magnet Music and why should you read it?
  • 2. • Focuses on local Hertfordshire artists to give them a voice and that boost they need. • Features artists that are local to Hertfordshire and gives a summary on them. • It will have 2-3 featured artists on every issue, different genres featured in every issue. • Front cover is one artist and then the double page spread is the others featured. • Standard 36 pages - most will focus on the artists but there will also be stuff like concerts featured. • It'll have all different information such as interviews. • It's unique as there's nothing like this for the people of Hertfordshire. Summary of Magazine
  • 3. • Title: the title of the magazine is called "Magnet Music" because it's meant to attract readers like a magnet. • Content: the content includes up and coming artists local to artists, it also features famous artists from Hertfordshire. • Frequency: it will come out once a month. • Similar products: currently there are no other magazines like this that specifically focus on Hertfordshire based artists. • House style: the house stye will stick the colour theme I have chosen so it's easily recognisable. • Place in market: the magazine will be available to buy in popular supermarkets and music shops. • Format: an example included on the next page. Information on Magazine's presentation
  • 5. • Age: the magazine is suitable for all ages as there's all different genres featured, however it's targeted towards 13-50 years olds as they are most likely to like the content. • Gender: it's suited towards both genders and probably the same number of men and women will buy the magazine. • Lifestyle: the people most likely to read it all working class to middle class people as that's most of the population in Hertfordshire. • Spending power: people aren't likely to have the money to spend on the magazine if it's expensive, especially teenagers so it'll only cost £3.99. • Demographics: Hertfordshire is quite a culturally diverse county so there will be all different genres to suit all cultures. Information on Magazine's audience
  • 6. • Needed?: there are currently no magazines like this one in Hertfordshire so it's something new and exciting, it's also unique. • Adverts will follow the magazine colour scheme. • Will use the same fonts. • The adverts will have a short summary, like the magazine. • There will be different versions of adverts. • Adverts will be online and on print. • Published on social media platforms, specifically Instagram, as my company has a large following on there. • Published at places like train stations and around shopping centres so lots of people see. Information on Magazine's development
  • 7. • A graphic designer and marketing researcher will be helping. • Graphic designer: helps to make the adverts look appealing. • Marketing researcher: helps with knowing where the best places to advertise the magazine are. • Will be using The Herts Magazine's advertising team, so I have someone to distribute these adverts. • Supermarkets and music shops across Hertfordshire will get the magazine the day before they're meant to be issued. • Snippets are available online for free and will be issued on the same day as the print version. • Online version can be for people that already know a featured artist and want to find out more about them without buying the whole magazine. Information on Marketing and Distribution
  • 8. • The two fonts used are Josefin Sans for the body copy style and then Bebas Neue for the masthead and headlines. • The colour scheme uses matching colours. • Below I have included an example of the colour scheme and the fonts that will be used. Drafts of Magazine